Diffusion Of Innovation - Publications - Faculty & Research

February 2024
Article

Archetypes of Product Launch by Insiders, Outsiders, and Visionaries

What archetypes emerge from prominent episodes of product launches? This essay examines a set of episodes in information technology history that led to significant changes in industry leadership. It highlights that, in all of these instances, there is an example of a... View Details

Keywords: Technological Innovation; Product Launch; Leadership; Market Entry and Exit

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01 Dec 2012
News

Reimagining Capitalism In a World of Limited Resources

Urbanization, Infrastructure, and Finance (taught in collaboration with the Harvard Graduate School of Design), the BEI has generated 25 to 30 new environmentally related case studies each year. The BEI also hosts the annual alumni HBS... View Details

Keywords: Dalai Lama

March 1992 (Revised February 1995)
Supplement

Introduction of FM Radio (C): The Empires Strike Back

Describes the concluding and bitter fight between Armstrong and the established radio manufacturing and broadcasting industry over the new, incompatible, and yet irrepressible FM technology. Illustrates the struggle between a corporation and an established system and... View Details

Keywords: Technological Innovation; Leading Change; Manufacturing Industry; Media and Broadcasting Industry

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21 Mar 2016
Blog Post

MBA/MPA-ID: The Intersection of Policy and Business

given me a tightly knit group of friends that is passionate about these issues, and is committed to sharing, exploring, and innovating together. With the bar set high in my first year, I chose to enter the... View Details

March 2017 (Revised November 2021)
Case

Floodgate: On the Hunt for Thunder Lizards

By: Rory McDonald, Alix Burke, Emma Franking and Nicole Tempest

Founded in 2008, Floodgate pioneered the “micro-VC” category, a new type of investment firm that raised smaller funds and made earlier, smaller investments in technology startups than traditional venture-capital firms. By 2015, Floodgate had raised three funds totaling... View Details

Keywords: Innovation; Business Models; Angel Investors; Crowdfunding; Incubators; Accelerators; Entrepreneurship; Venture Capital; Business Startups; Information Technology; Business Model; Innovation and Invention; Competitive Strategy

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04 Feb 2015
What Do You Think?

Is There a Stanford-Google-Silicon Valley School of Management?

Sloan. Although he was becoming feeble, his mind was still sharp. Mr. Sloan would talk about innovations he introduced as head of General Motors. They included a multibrand strategy with products aimed at... View Details

Keywords: by James Heskett; Education

19 Jul 2011
Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

sustained, provides an answer. And what is there about Murdoch himself that leaves him such a scorned and isolated figure in the midst of all this? Professor Rosabeth Moss Kanter, an authority on innovation... View Details

Keywords: by Staff; Journalism & News; Publishing

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

interface (the basis of Apple Computer's and Microsoft's Windows software), the "mouse," and the laser printer were all originally developed at PARC. The culmination of much View Details

Keywords: by Paul Gompers & Josh Lerner

March–April 2014
Article

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans

By: Doug J. Chung, Thomas Steenburgh and K. Sudhir

We estimate a dynamic structural model of sales force response to a bonus based compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity... View Details

Keywords: Performance Productivity; Salesforce Management; Compensation and Benefits

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19 Jan 2013
News

Coming Home—A Growing Number of American Companies are Moving their Manufacturing Back to the United States

04 Jun 2008
Working Paper Summaries

Coming Clean and Cleaning Up: Is Voluntary Disclosure a Signal of Effective Self-Policing?

Keywords: by Michael W. Toffel & Jodi L. Short

01 Dec 2022
News

Flying High

years—about the time she expects that the next generation of green aircraft will debut. She isn’t sure which of the innovations currently in development—such as planes powered... View Details

Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation

05 May 2003
Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

America's Innovation & Development Team quickly realized that it would be very difficult to conduct a diverse array of experiments within the confines of a traditionally... View Details

Keywords: by Stefan Thomke; Banking; Financial Services

Teaching

Overview

By: Regina E. Herzlinger

Course Requirements

Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.

Career Focus

For... View Details

October 2023 (Revised November 2023)
Case

Recycle & Re-Match: The Future of Soccer Turfs

By: George Serafeim, Lena Duchene and Carlota Moniz

By August 2023, Re-Match, an artificial turf waste-to-value company, had operations in Denmark and the Netherlands and had recycled over 160,000 tons of waste and plastic fiber. With recent capital injection from the VC firm Verdane and a dual revenue business model,... View Details

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2024
Working Paper

Tamoxifen—Reducing Breast Cancer Risks: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant Datar and Katherine Stebbins

We describe the development of tamoxifen, considered a “gold standard” treatment for millions of breast cancer patients. Specifically, we describe breast cancer treatments before tamoxifen’s development; the initial development of tamoxifen from 1960 to 1973;... View Details

Keywords: Health Care and Treatment; Technological Innovation; Innovation and Invention; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Governing Rules, Regulations, and Reforms

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01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

In 1995, Boston's Museum of Fine Arts reopened its grand front entrance on busy Huntington Avenue. The symbolism was hard to miss. After decades of attracting a scholarly, sophisticated, highbrow crowd to... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

01 Jun 2020
News

Effective Communication in the Age of Zoom

lot since the start of the coronavirus pandemic. At sort of its most basic level, how has this crisis changed how we communicate? Rachel: Well, this is an important time for human connection, a great... View Details

Keywords: Zoom

December 2022 (Revised January 2023)
Case

Cann: High Hopes for Cannabis Infused Beverages

By: Ayelet Israeli and Anne V. Wilson

Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details

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October 2016 (Revised March 2019)
Case

Carrum Health: Scaling Bundled Payments

By: Robert S. Huckman and Sarah Mehta

Founded in 2014, Carrum Health helped self-insured employers located in three markets (San Diego, California; Seattle, Washington; and San Francisco, California) save money on their employees’ planned surgeries. It did so by contracting directly with top-quality... View Details