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  • All HBS Web  (6,641)
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  • September 2021 (Revised December 2023)
  • Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details
Keywords: Business Startups; Business Growth and Maturation; Business Model; Business Plan; Disruption; Transformation; Trends; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Decisions; Entrepreneurship; Venture Capital; Equity; Executive Compensation; Recruitment; Selection and Staffing; Disruptive Innovation; Technological Innovation; Job Interviews; Growth and Development Strategy; Ownership Stake; Opportunities; Applications and Software; Technology Adoption; Technology Industry; Web Services Industry; New York (city, NY); California; France
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Bussgang, Jeffrey J., Tom Quinn, and Annelena Lobb. "On the Bubble: Startup Bootstrapping." Harvard Business School Case 822-033, September 2021. (Revised December 2023.)
  • 30 Aug 2004
  • Research & Ideas

Mapping Your Board’s Effectiveness

communication to investors highlights key value and risk drivers, and one that holds senior executives accountable for successful strategy... View Details
Keywords: by Robert S. Kaplan
  • March 2011 (Revised March 2014)
  • Case

The IASB at a Crossroads: The Future of International Financial Reporting Standards (A)

By: Karthik Ramanna, Karol Misztal and Daniela Beyersdorfer
What are the major challenges to the continued growth of IFRS worldwide? Should countries be encouraged to pursue "full adoption" of IFRS or should each country determine its own IFRS "convergence" strategy? Given the limitations of governance and... View Details
Keywords: International Accounting; Emerging Markets; Financial Reporting; Global Strategy; Fair Value Accounting; Corporate Governance; Standards; Adoption; Growth and Development Strategy
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Ramanna, Karthik, Karol Misztal, and Daniela Beyersdorfer. "The IASB at a Crossroads: The Future of International Financial Reporting Standards (A)." Harvard Business School Case 111-084, March 2011. (Revised March 2014.)
  • January 2023 (Revised June 2024)
  • Case

Elon Musk at Tesla

By: George Serafeim and Amram Migdal
This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details
Keywords: Business Ventures; Decision Making; Design; Energy; Renewable Energy; Engineering; Entrepreneurship; Environmental Management; Climate Change; Environmental Sustainability; Green Technology; Values and Beliefs; Governance; Innovation and Invention; Innovation Leadership; Innovation Strategy; Leadership; Leadership Style; Management; Goals and Objectives; Organizations; Mission and Purpose; Society; Social Issues; Strategy; Transportation; Value; Auto Industry; Transportation Industry
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Serafeim, George, and Amram Migdal. "Elon Musk at Tesla." Harvard Business School Case 123-044, January 2023. (Revised June 2024.)
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

each branch of the armed services must make. Army and Marine Corps officers operate in an inherently uncertain environment. They define the mission but then give subordinates the flexibility to adjust to realities on the ground. This... View Details
Keywords: Sean Silverthorne

    Paul M. Healy

    Paul Healy is the James R. Williston Professor at the Harvard Business School. His research covers a broad range of topics, including white collar crime, governance, business ethics, financial analysis, and Wall Street research. He joined the HBS faculty in 1998,... View Details

    Keywords: accounting industry; brokerage; pharmaceuticals
    • February 1999 (Revised November 2000)
    • Case

    FlightSafety International (A)

    Describes the flight training industry and its premier competitor, FlightSafety International. Traces the rise and subsequent slowdown in the growth of this firm. View Details
    Keywords: Safety; Strategy; Value Creation; Air Transportation; Business Growth and Maturation; Air Transportation Industry
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    Rukstad, Michael G. "FlightSafety International (A)." Harvard Business School Case 799-113, February 1999. (Revised November 2000.)
    • October 2013 (Revised January 2017)
    • Case

    Walmart around the World

    By: Juan Alcácer, Abhishek Agrawal and Harshit Vaish
    After reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil,... View Details
    Keywords: Multinational Firms and Management; Success; Globalized Markets and Industries; Expansion; Market Entry and Exit; Failure; Retail Industry; Germany; China; Argentina; South Korea; Canada; Japan; Brazil; Africa; United Kingdom; United States; Mexico
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    Alcácer, Juan, Abhishek Agrawal, and Harshit Vaish. "Walmart around the World." Harvard Business School Case 714-431, October 2013. (Revised January 2017.)
    • Research Summary

    Management Control Systems in Multiunit Companies

    By: Tatiana Sandino

    Professor Sandino conducts research on early-stage multiunit companies that introduce management control systems to help maintain operations, as well as company culture, as they grow, but also to enable adaptation to the different markets that they serve. Building... View Details

    • December 2000
    • Background Note

    Online Portals

    By: Thomas R. Eisenmann and Sanjay Pothen
    Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive... View Details
    Keywords: Business Model; Web Services Industry
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    Eisenmann, Thomas R., and Sanjay Pothen. "Online Portals." Harvard Business School Background Note 801-305, December 2000.
    • October 2004 (Revised December 2005)
    • Case

    Rakuten

    By: F. Warren McFarlan, Andrew P. McAfee, Thomas R. Eisenmann and Masako Egawa
    Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case. View Details
    Keywords: Business Growth and Maturation; Global Strategy; Growth and Development Strategy; Technology Industry; Retail Industry; Japan
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    McFarlan, F. Warren, Andrew P. McAfee, Thomas R. Eisenmann, and Masako Egawa. "Rakuten." Harvard Business School Case 305-050, October 2004. (Revised December 2005.)
    • February 1997 (Revised March 1998)
    • Case

    Smith Breeden Associates: The Equity Plus Fund (A)

    By: Robert C. Merton and Alberto Moel
    In early 1997, Smith Breeden Associates, a money management and consulting firm, was pondering the future of the Equity Plus Fund. The Equity Plus Fund was an S&P enhanced-index fund that tried to outperform the S&P Index by replicating the index using low-cost... View Details
    Keywords: Assets; Cash; Financial Markets; Financial Strategy; Mortgages; Investment Funds; Investment Portfolio; Marketing; Performance; Consulting Industry
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    Merton, Robert C., and Alberto Moel. "Smith Breeden Associates: The Equity Plus Fund (A)." Harvard Business School Case 297-089, February 1997. (Revised March 1998.)
    • July – August 2011
    • Article

    What Factors Drive Analyst Forecasts?

    By: Boris Groysberg, Paul Healy, Nitin Nohria and George Serafeim
    A firm's competitive environment, its strategic choices, and its internal capabilities are considered important determinants of its future performance. Yet there is little evidence on whether analysts' forecasts of firm performance actually reflect any of these factors... View Details
    Keywords: Competition; Forecasting and Prediction; Industry Growth; Judgments; Performance; Valuation; Price; Quality; Innovation and Invention; Organizational Culture; Competency and Skills; Surveys
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    Groysberg, Boris, Paul Healy, Nitin Nohria, and George Serafeim. "What Factors Drive Analyst Forecasts?" Financial Analysts Journal 67, no. 4 (July–August 2011).
    • December 2018
    • Case

    Kodak: The Rebirth of an Iconic Brand

    By: Anat Keinan, Giana M. Eckhart and Michael B. Beverland
    Following its re-emergence from bankruptcy protection in 2014, the marketing team at Kodak has been charged with tripling brand value with consumers, with little marketing budget. The case focuses on the strategies used by senior Kodak marketers Steven Overman and Dany... View Details
    Keywords: Branding; Brand & Product Management; Brand Heritage; Cultural Branding; Brands and Branding; Marketing Strategy; Demographics
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    Keinan, Anat, Giana M. Eckhart, and Michael B. Beverland. "Kodak: The Rebirth of an Iconic Brand." Harvard Business School Case 519-051, December 2018.
    • 12 Oct 1999
    • Research & Ideas

    Women Leading Business: A New Kind of Conversation

    For high-powered executive women, the HBS program Women Leading Business: An Executive Forum offers a unique opportunity to discuss strategy, examine problems, and explore... View Details
    Keywords: Re: Myra M. Hart & Cynthia A. Montgomery
    • April 2010
    • Case

    METRO Cash & Carry in China, 2010

    By: Tarun Khanna and David Lane
    International wholesaler METRO Cash & Carry in 2010 had little choice but to expand swiftly in Asia to facilitate growth beyond its increasingly mature markets in Western Europe. China was of particular note to MCC, but the company had broken even there only in 2008... View Details
    Keywords: Expansion; Business Growth and Maturation; Business Strategy; Strategic Planning; Growth and Development Strategy; Organizational Change and Adaptation; Retail Industry; China
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    Khanna, Tarun, and David Lane. "METRO Cash & Carry in China, 2010." Harvard Business School Case 710-448, April 2010.
    • May 2001 (Revised January 2003)
    • Case

    Calpine Corporation: The Evolution from Project to Corporate Finance

    By: Benjamin C. Esty and Michael Kane
    In early 1999, Calpine Corp.'s CEO Pete Cartwright adopted an aggressive growth strategy with the goal of increasing the company's aggregate generating capacity from approximately 3,000 to 15,000 megawatts (MW) by 2004. He believed there was a fleeting opportunity to... View Details
    Keywords: Information Technology; Cost of Capital; Project Finance; Adaptation; Profit; Financial Strategy; Corporate Finance; Energy Industry; United States
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    Esty, Benjamin C., and Michael Kane. "Calpine Corporation: The Evolution from Project to Corporate Finance." Harvard Business School Case 201-098, May 2001. (Revised January 2003.)

      Richard G. Hamermesh

      Richard Hamermesh was the MBA Class of 1961 Professor of Management Practice at the Harvard Business School. While at HBS Richard served as co-chair of the HBS Healthcare... View Details

      Keywords: health care
      • October 2019 (Revised December 2019)
      • Case

      La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

      By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej
      As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details
      Keywords: Branding; Brand Management; Consumer Products; Brand Positioning; Target Market; Global Brands; Global Marketing; Marketing; Marketing Strategy; Brands and Branding; Globalized Firms and Management; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; France; Europe; Brazil; China; Asia; South America; United States; North America
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      Avery, Jill, Vincent Dessain, and Mette Fuglsang Hjortshoej. "La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand." Harvard Business School Case 520-035, October 2019. (Revised December 2019.)

        The China Rules

        To achieve growth and profitability in the world's third-largest economy, multinationals need strong leadership--but China is tough on top executives. Pulsating with opportunity, China attracts foreigners, yet HR professionals continue to rank it as one of the most... View Details

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