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  • Article

Improving the Rhythm of Your Collaboration

By: Ethan S. Bernstein, Jesse Shore and David Lazer
In this article, we summarize our research on the value of intermittency for complex problem solving at work and give practical advice on how organizations can improve the rhythm of their people's collaboration. Executives have been counseled to be collaborative... View Details
Keywords: Problem Solving; Collaborative Innovation and Invention; Internet and the Web; Leadership
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  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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  • 2023
  • Working Paper

Coordinated R&D Programs and the Creation of New Industries

By: Daniel P. Gross and Maria P. Roche
Complex systems technologies—including “deep tech”—are prone to numerous frictions that stymie commercial development. Yet technologies with these features underpin some of the most valuable industries of the past century. We examine how large, mission-oriented... View Details
Keywords: Research and Development; Policy; Business and Government Relations; Technological Innovation; Collaborative Innovation and Invention
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  • 31 Aug 2021
  • News

Impact of Returning to Offices on Employee, Manager Morale and Productivity

  • 13 Dec 2021
  • Research & Ideas

The Unlikely Upside of Mergers: More Diverse Management Teams

acquisitions, along with M&A consultants. He said their observations provided him with “a direct sense of what happens during an acquisition and restructuring.” Based on his research findings and... View Details
Keywords: by Lane Lambert
  • June 2001 (Revised February 2005)
  • Background Note

Creative Destruction of Industrial Age Management Principles and Creative Construction of Information Age Management Principles

By: Richard L. Nolan
Traces the creative destruction of industrial age management principles and creative construction of new management principles more appropriate for the information age. Includes self-administered questionnaire to permit managers to assess the status of the... View Details
Keywords: Transformation; Disruptive Innovation; Goals and Objectives; Management Analysis, Tools, and Techniques; Personal Development and Career; System; Information Technology
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  • 27 Jun 2005
  • Research & Ideas

The Potential Downside of Win-Win

encourage readers to devote more time to finding the right products for their customers, creating the right bundle of goods and services, and developing innovations that improve the world, while perhaps... View Details
Keywords: by Max H. Bazerman
  • April 2003 (Revised October 2004)
  • Case

Novartis: The Challenge of Success (A)

By: Sandra J. Sucher and Stacy McManus
Preliminary results from Phase 1 clinical trials of a newly developed compound, STI571, showed that 31 out of 31 patients with chronic myelogenous leukemia (CML) had their blood counts return to normal. In the world of oncology, this was unheard of. This was the... View Details
Keywords: Decision Making; Health Testing and Trials; Innovation and Invention; Markets; Distribution; Product Development; Production; Problems and Challenges; Research; Research and Development; Complexity; Biotechnology Industry; Pharmaceutical Industry
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  • December 1999 (Revised December 2000)
  • Case

Charles Schwab: A Category of One

By: Stephen P. Bradley and Thomas H. Esperson
Examines Charles Schwab's on-line discount brokerage firm and questions whether or not Schwab has effectively balanced the old and new world of stock trading, and has remained a leader between giants like Merrill Lynch and Internet pure plays like E-Trade. Also looks... View Details
Keywords: Financial Institutions; Banks and Banking; Technological Innovation; Goals and Objectives; Growth and Development Strategy; Growth Management; Competition; Competitive Strategy; Competitive Advantage; Banking Industry; Financial Services Industry
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  • 12 Oct 1999
  • Research & Ideas

The Intellectual Underpinnings of Entrepreneurial Management

or an old idea applied to a new setting. (More broadly and more famously, he described capitalism as a form of "creative destruction," often involving the dismantling of old modes View Details
Keywords: by Howard H. Stevenson & Teresa M. Amabile
  • Web

the Art of American Advertising - Advertising Products

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral... View Details
  • 2013
  • Working Paper

Management: Theory and Practice, and Cases

By: Richard L. Nolan

This working paper reports on a major Harvard Business School project designed to enhance MBA and practicing executives in case learning. The work is built on the foundation of HBS field cases employing the monomyth "hero's journey" classic story structure along... View Details

Keywords: Innovation; CIO; CEO; Hero's Journey; Monomyth; Management; Practice; Cases; Theory; Innovation and Invention
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  • 12 Sep 2011
  • Research & Ideas

The Untold Story of ‘Green’ Entrepreneurs

entrepreneurship over the last six decades in industries including organic food, sustainable agriculture, natural cosmetics, the built environment, ecotourism, and waste recycling. Innovators in all these industries often had one thing in... View Details
Keywords: by Sean Silverthorne
  • 11 Jul 2012
  • Research & Ideas

Book Excerpt: ’The Future of Boards’

describes the purpose of boards is phrased very broadly. For instance, in Delaware, which sets the standard for other states, directors find little help in the statute that defines their job: "The business and affairs View Details
Keywords: by Jay Lorsch
  • Blog

The Chao Center: The Heart of HBS Executive Education

and exercise studios. During good weather, many participants like to go running along the Charles River. No matter which direction or side of the river you choose, beautiful scenery awaits! What is the... View Details
  • 04 Sep 2019
  • Blog Post

A Guided Experience into the World of Entrepreneurship

people start companies, I knew that this was the best program for me.” Stan had already gained an impressive amount of experience at Microsoft where he worked on operating systems and with online payments technology, responsibilities that... View Details
  • 29 Jul 2009
  • Working Paper Summaries

Firsthand Experience and the Subsequent Role of Reflected Knowledge in Cultivating Trust in Global Collaboration

Keywords: by Mark Mortensen & Tsedal Neeley
  • Article

The Magic That Makes Customer Experiences Stick

By: Stefan Thomke
Why do some customer experiences have that magical "wow" factor, making them all destined for success, while others get few, if any, enthusiastic customer responses? How would we "design" a great customer experience? These are some of the questions that the article... View Details
Keywords: Customer Experience; Emotion; Innovation; Experimentation; Storytelling; Customer Satisfaction; Emotions; Design; Innovation and Invention
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  • April 2003 (Revised October 2004)
  • Case

Novartis: The Challenge of Success (B)

By: Sandra J. Sucher and Stacy McManus
When Dr. Daniel Vasella learned of the early Phase 1 trial results, he immediately decided what course of action Novartis would take. Students will be able to examine and assess the concrete steps, and the rationale behind them, that Novartis took in response to this... View Details
Keywords: Decision Making; Moral Sensibility; Innovation and Invention; Distribution; Product Development; Production; Problems and Challenges; Research and Development; Biotechnology Industry; Pharmaceutical Industry
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  • 09 Jun 2024
  • Blog Post

The EC Formula: MBA Class of 2024 Looks Back

MBA?I’ve always been interested in health care. Before HBS, I was working as a medical device engineer focused on the cardiovascular space. I started out undergrad thinking I wanted to go to medical school, but realized I could use engineering to shape the View Details