Publications

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Forthcoming
Book

How to Be Bold: The Surprising Science of Everyday Courage

By: Ranjay Gulati

What leads people to speak truth to power, share bold new ideas, or put their lives on the line? Most of us chalk it up to personality, presuming that our heroes are naturally fearless. But what if courage isn’t simply a matter of personality? What if it’s something... View Details

Keywords: Personal Characteristics; Personal Development and Career

22 May 2017
Blog Post

Changing How You Think at HBS

game and learn a new skill set. Going to HBS was a no brainer: the general management curriculum was exactly what I was looking for. Truth is I had been working with US competitors’ firms, and I wanted to get exposure to the View Details

26 Mar 2014
Research & Ideas

How Electronic Patient Records Can Slow Doctor Productivity

new study of physician offices transitioning to electronic health records (EHRs) used in managing patient care. In general, larger offices in the study that employed EHRs recorded productivity gains, but... View Details

Keywords: by Dina Gerdeman; Health

Research Summary

Leveraging Knowledge for Performance

Morten Hansen is involved in research which examines how knowledge residing in different units in a company can be leveraged to improve performance in a specific unit. He has conducted several large studies of the use of knowledge in creating competitive performance,... View Details

January 1995 (Revised March 1995)
Case

GuateSalud

Dr. Glenn Lopez, the founder and general director of GuateSalud, faces cash flow problems and some crucial choices about how to expand his innovative health maintenance organization for agricultural workers in rural Guatemala. The case describes Lopez's six-year... View Details

Keywords: Social Entrepreneurship; Health Care and Treatment; Government and Politics; Conflict and Resolution; Health Industry; Guatemala

August 2023 (Revised February 2024)
Case

Toby Norman: Is Passion Enough for Simprints to Thrive?

By: Jon M. Jachimowicz, Amram Migdal and Max Hancock

As co-founder and CEO of Simprints—a social enterprise with the mission to “transform the way the world fights poverty"—Toby Norman was at a crossroads. His organization had developed ground-breaking technology used to verify aid delivery, reached more than 2.5 million... View Details

Keywords: Mission and Purpose; Motivation and Incentives; Social Enterprise; Employees; Growth and Development Strategy

March 2020
Article

The Role of Numbers in the Customer Journey

By: Shelle Santana, Manoj Thomas and Vicki Morwitz

At each stage in customers’ journeys, they encounter different types of numeric information that they process using different judgment strategies. Relevant numbers might include budgets, price, product attributes, product counts, product ratings, numbers in brand... View Details

Keywords: Numbers; Heuristics; Numerical Cognition; Pricing; Customer Journey; Information; Consumer Behavior

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07 Jul 2022
News

Why Is July a Bad Month to Visit the Hospital?

July 2002 (Revised August 2014)
Case

WellSpace Treatment Centers for Complementary and Alternative Medicine (A)

By: Regina E. Herzlinger, Jun HuangPu and Bing Lin

How should WellSpace, a venture capital-backed purveyor of alternative health services, expand? Although it was nearing breakeven in its first location, the right business model remained unclear. View Details

Keywords: Business Model; Entrepreneurship; Venture Capital; Health Care and Treatment; Innovation and Invention; Service Delivery; Health Industry

December 2010
Article

Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia

By: Nava Ashraf, James Berry and Jesse M. Shapiro

The controversy over how much to charge for health products in the developing world rests, in part, on whether higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a... View Details

Keywords: Price; Product; Information; Zambia

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September 2015 (Revised March 2025)
Technical Note

FIELD Global Capstone: Developing Customer Empathy

By: Jill Avery

The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details

Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers

December 2012
Background Note

Are Daily Deals Good for Merchants?

By: Sunil Gupta, Timothy Keiningham, Ray Weaver and Luke Williams

In the relatively short time since Groupon was founded, the response to "daily deals"—services that promote businesses by marketing deeply discounted, pre-paid vouchers to an online subscriber base—has by all accounts been spectacular. Our evaluation of daily deals is... View Details

Keywords: Marketing; Technology; Business Strategy; Digital; Marketing Strategy; Web Services Industry

10 Aug 2009
Research & Ideas

High Commitment, High Performance Management

With many companies battered by the economy, commitment from leaders and employees might seem like increasingly precious resources. Yet commitment and performance are essential elements of any successful firm no matter the health of the... View Details

Keywords: by Martha Lagace

07 Nov 2014
Working Paper Summaries

Do Experts or Collective Intelligence Write with More Bias? Evidence from Encyclopædia Britannica and Wikipedia

Keywords: by Shane Greenstein & Feng Zhu; Information; Publishing

10 Sep 2020
Blog Post

Founding a Company at the Intersection of Medicine and Technology

surgical robotics to treat lung cancer, the intersection of medicine and technology was a deep interest of his prior to HBS. He is now the Founder and CEO of Alife Health, which uses machine learning to help assess the healthiest embryo... View Details

Career Coach

Jane Xiao

Jane wants to help students explore opportunities available to those interested in the healthcare payor / care delivery and digital health spaces. Having worked in multiple roles in this space, Jane can... View Details

April 2019 (Revised June 2019)
Case

Ariadne Labs: Building Impactful Partnerships

By: Ariel D. Stern and Sarah Mehta

In September 2018, the executive team at Ariadne Labs (Ariadne), a Boston-based organization dedicated to improving health systems through the discovery and implementation of simple tools, faced a number of strategic decisions. Chief among them, the seven-year-old... View Details

Keywords: Health; Health Care and Treatment; Innovation and Invention; Social Enterprise; Nonprofit Organizations; Partners and Partnerships; Health Industry; Boston

Research Summary

Fairness and Efficiency in Resource Allocation

In studying the relationship of fairness and efficiency, Professor Trichakis takes the novel approach of looking at varied industries for unifying factors, and he pays special attention to inequities by incorporating both quantitative work in social welfare and the... View Details

April 2024 (Revised July 2024)
Case

Unleashing Human Magic at Best Buy

By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal

The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on... View Details