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  • 20 Sep 2022
  • Research & Ideas

How Partisan Politics Play Out in American Boardrooms

and stock exchanges in recent years have championed elevating more women to executive teams, the increase in gender diversity has not altered the political bent of many organizations.” “If you tell somebody... View Details
Keywords: by Pamela Reynolds
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

But, frustrated Gen Xers and Millennials need not give up—their time will come, and they need to prepare now. “We desperately need this generation to learn how to manage diverse people, and manage through our crises.” In the new book True... View Details
Keywords: by Lane Lambert
  • 24 May 2022
  • Research & Ideas

Career Advice for Minorities and Women: Sharing Your Identity Can Open Doors

Past studies have bolstered the idea that marginalized groups might find more career opportunities if they downplay their identities. But women and minorities may actually benefit by explicitly mentioning their identities, at least when asking others for help,... View Details
Keywords: by Pamela Reynolds
  • 01 Feb 2018
  • Cold Call Podcast

Black Business Leaders Series: Oprah’s Path to Authentic Leadership

Keywords: Re: Andi Wang; Entertainment & Recreation
  • 06 Mar 2013
  • Research & Ideas

HBS Cases: Women MBAs at Harvard Business School

In 1962, the Harvard Business School faculty voted for women to be directly admitted to the two-year MBA Program for the first time. In September 1963, eight female students enrolled in the Class of 1965, alongside 676 men. The School has come a long way toward View Details
Keywords: by Carmen Nobel; Education
  • September 2020 (Revised July 2022)
  • Technical Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Marketing Communications; Analytics and Data Science; Analysis; Decision Making; Ethics; Customer Relationship Management; E-commerce; Retail Industry; Apparel and Accessories Industry; United States
Citation
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Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Technical Note 521-020, September 2020. (Revised July 2022.)
  • 26 Aug 2014
  • First Look

First Look: August 26

dancing. One hundred and fifty nine middle-class children from diverse backgrounds in a northeastern USA metropolitan area completed the study in 2011. The development of ToM is associated with decreases in self-esteem, which in turn... View Details
Keywords: Sean Silverthorne
  • 11 Jul 2016
  • HBS Case

Neurodiversity: The Benefits of Recruiting Employees with Cognitive Disabilities

There’s a new frontier in diversity programs focused not on race or gender but on cognitive ability. The growing interest in neurodiversity—hiring people with cognitive disabilities like Autism Spectrum... View Details
Keywords: by Roberta Holland; Technology
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

Business School Centennial Colloquium, this edited volume brings together the most important scholars from fields as diverse as psychology, sociology, economics, and history to shape the academic discipline of leadership. Book: View Details
Keywords: Martha Lagace
  • 17 Feb 2022
  • Book

When Employees Feel a Sense of Purpose, Companies Succeed

workers to feel engaged and highly motivated, and they want those workers to muster creativity and diverse perspectives to solve problems. If workers have latitude to express themselves, they’ll feel more inspired and do better work—not... View Details
Keywords: by Ranjay Gulati
  • 12 Oct 2022
  • Research & Ideas

When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb

society, it’s not my problem.’ It is your problem as a leader. You need to take steps to make sure you're contributing to solutions rather than to problems.” You Might Also Like: How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels View Details
Keywords: by Pamela Reynolds; Technology; Travel
  • 08 Feb 2000
  • Research & Ideas

Women Negotiating in the New Millenium

it's possible that women have the expectation that men are better" at negotiation. Simmons College's Kolb, an authority on gender issues, asserted that people need to take another look at the routine interactions they have in their... View Details
Keywords: by Martha Lagace
  • 01 May 2017
  • Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

meetings or too much time on managing this matrix, and the person is spread too thin. You add more and more stuff, and no one thinks of the cost in terms of energy, lack of focus, and diversion of priorities,” Simons says. “If the job is... View Details
Keywords: by Dina Gerdeman
  • September 2020 (Revised June 2023)
  • Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
Citation
Purchase
Related
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
  • 08 Apr 2013
  • Research & Ideas

Women’s Summit Celebrates ‘Sisterhood of the Traveling Pantsuit’

Ann Moore (HBS MBA '78)—called it, "the sisterhood of the traveling pantsuit." The anniversary has become a focal point for the School's efforts over the past few years to address its gender disparities head-on. Women now make... View Details
Keywords: by Katie Koch & Harvard Gazette
  • 04 Aug 2008
  • Research & Ideas

How Female Stars Succeed in New Jobs

make the most of star power. Q: Why did you think there might be an important gender aspect to your research into star performers and their career development? How did you study this topic in depth? Boris Groysberg: A few years ago, my... View Details
Keywords: by Martha Lagace; Financial Services
  • 18 Nov 2002
  • Research & Ideas

Enterprising Women—a History

professional schools, and as the women's movement matured and grew, there has been increasing interest among women's historians to study women's contribution and role in the development of American industry and business. Her work is concentrated on the history of View Details
Keywords: by Laura Linard
  • 10 Sep 2018
  • Research & Ideas

Celebrating 'The Men and Women of the Corporation' 40 Years Later

Rosabeth Moss Kanter’s Men and Women of the Corporation, published 41 years ago this year, has inspired and informed a generation of scholars studying gender, status, and power. The book is full of insights and concepts that have become cornerstones in our... View Details
Keywords: by Robin J. Ely
  • 03 Jan 2018
  • What Do You Think?

In the Wake of #MeToo, Should Corporate Boards Hire Compliance Officers?

harassment, especially in the workplace, to our attention. High-profile accusations of gender bias and sexual harassment in Silicon Valley, in the worlds of entertainment, athletics, media, and government drew our attention to the issue.... View Details
Keywords: by James Heskett
  • 02 Apr 2019
  • Research Event

Women Pay a Higher Career Price in Today's Always-On Work Culture

Even so, the executives brought the issue to Harvard Business School Professor Robin J. Ely. Eighteen months and more than 100 employee interviews later, Ely’s research team reached a conclusion that challenged steadfast beliefs about the forces underpinning View Details
Keywords: by Danielle Kost; Consulting; Service
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