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Show Results For
- All HBS Web
(335)
- News (94)
- Research (200)
- Multimedia (17)
- Faculty Publications (159)
- 01 Feb 2001
- News
Design Moguls
The HBS Design Fair 2000, held December 4 in Kresge Hall, showcased final projects for the MBA elective course, Managing Product Development, taught by Associate Professor Stefan Thomke. Second-year students... View Details
Keywords: Educational Services
- 13 Nov 2012
- First Look
First Look: November 13
paid forward in kind, greed was paid forward more than generosity. This asymmetry was driven by negative affect, such that a positive affect intervention disrupted the tendency to pay greed forward. Implications for models of generalized... View Details
Keywords: Sean Silverthorne
- 2001
- Chapter
Enlightened Experimentation: The New Innovation Imperative
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Enlightened Experimentation: The New Innovation Imperative." In Harvard Business Review on Innovation. Boston, MA: Harvard Business School Press, 2001.
- 2001
- Chapter
The Impact of Technology on Knowledge Creation: A Study of Experimentation in Integrated Circuit Design
By: Stefan Thomke
Thomke, Stefan. "The Impact of Technology on Knowledge Creation: A Study of Experimentation in Integrated Circuit Design." In Knowledge Emergence: Social, Technical, and Evolutionary Dimensions of Knowledge Creation, edited by Ikujiro Nonaka and Toshihiro Nishiguchi, 76–92. New York: Oxford University Press, 2001.
- February 2001
- Article
Enlightened Experimentation: The New Imperative for Innovation
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Enlightened Experimentation: The New Imperative for Innovation." Harvard Business Review 79, no. 2 (February 2001). (Reprinted in Harvard Business Review on Innovation. Boston, MA: Harvard Business School Press, 2001.)
- Article
The Magic That Makes Customer Experiences Stick
By: Stefan Thomke
Why do some customer experiences have that magical "wow" factor, making them all destined for success, while others get few, if any, enthusiastic customer responses? How would we "design" a great customer experience? These are some of the questions that the article... View Details
Keywords: Customer Experience; Emotion; Innovation; Experimentation; Storytelling; Customer Satisfaction; Emotions; Design; Innovation and Invention
Thomke, Stefan. "The Magic That Makes Customer Experiences Stick." MIT Sloan Management Review 61, no. 1 (Fall 2019).
- March–April 2013
- Article
Unlocking Innovation Through Business Experimentation
By: Stefan Thomke
There is a downside to businesses that focus heavily on standardization, optimization, and driving out variability: Such organizations leave themselves vulnerable to underinvesting in experimentation and variation, which are the lifeblood of innovation. Good... View Details
Keywords: Experimentation; Innovation Management; Learning And Development; Research; Innovation and Management; Business Processes
Thomke, Stefan. "Unlocking Innovation Through Business Experimentation." European Business Review (March–April 2013): 55–58.
- 2006
- Class Lecture
Experimentation Matters: New Opportunities for Innovation
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Experimentation Matters: New Opportunities for Innovation." Boston: Harvard Business School Publishing Class Lecture, 2006. Electronic. (Faculty Lecture: HBSP Product Number 9-370-6C.)
- 2005
- Chapter
Experimentation Strategies and Technological Change
By: Stefan Thomke
Thomke, Stefan. "Experimentation Strategies and Technological Change." In Handbuch Technologie- und Innovationsmanagement, edited by S. Albers and O. Gassmann, 341–358. Wiesbaden: Gabler Verlag, 2005, German ed.
- 10 Jun 2015
- News
High-Tech Tools Won’t Automatically Improve Your Operations
- 20 Feb 2020
- News
Productive Innovation: Building a Culture of Experimentation
- 06 Aug 2019
- News
The Magic That Makes Customer Experiences Stick
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- June 10, 2015
- Article
High-Tech Tools Won't Automatically Improve Your Operations
By: Stefan Thomke
Thomke, Stefan. "High-Tech Tools Won't Automatically Improve Your Operations." Harvard Business Review (website) (June 10, 2015).
- 2016
- Chapter
The Innovators' Tools
By: Stefan Thomke
Thomke, Stefan. "The Innovators' Tools." In Revolutionizing Innovation: Users, Communities, and Open Innovation, edited by Dietmar Harhoff and Karim R. Lakhani. Cambridge, MA: MIT Press, 2016.
- Article
Capturing the Real Value of Innovation Tools
By: Stefan Thomke
Thomke, Stefan. "Capturing the Real Value of Innovation Tools." MIT Sloan Management Review 47, no. 2 (Winter 2006).
- 06 Jan 2014
- News
Innovation in turbulent times
- March 2003
- Teaching Note
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A) and (B) (TN)
By: Stefan H. Thomke
Teaching Note for (9-600-028) and (9-600-029). View Details