Publications

October 29, 2020
Article

How to Build a Digital Brand That Lasts

By: William Collis and David Collis

What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details

Keywords: Brands and Branding; Business Model; Adaptation; Framework

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2022
Working Paper

Optimal Illiquidity

By: John Beshears, James J. Choi, Christopher Clayton, Christopher Harris, David Laibson and Brigitte C. Madrian

We calculate the socially optimal level of illiquidity in an economy populated by households with taste shocks and naive present bias. The government chooses mandatory contributions to accounts, each witha different pre-retirement withdrawal penalty. Collected... View Details

Keywords: Illiquidity; Commitment; Flexibility; Savings; Social Security; Retirement; Government Legislation; Taxation; Saving

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January 1996 (Revised May 2005)
Case

Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition

By: David J. Collis and Melinda B. Conrad

Bob Holland takes over as CEO of this iconoclastic ice cream company in February 1995 when it faces a major crisis. Holland must now develop a strategy that both adapts to the external environment and is consistent with the company's unique heritage. View Details

Keywords: Strategy; Business Strategy; Adaptation; Crisis Management; Organizational Culture; Food and Beverage Industry

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Organizational Behavior Awards & Honors - Faculty & Research

organizational development for ““Improving the Rhythm of Your Collaboration” (Fall 2019) with Jesse Shore and David Lazer. Robin J. Ely : Winner of the 2020 Wyss Award for Excellence in Mentoring Doctoral... View Details

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AASU50 - Alumni

Kimberly A. Kispert, MBA 1981 George L. Van Amson, MBA 1982 Kym M. Nelson, MBA 1983 George Ellis, MBA 1984 Gail S. Morales, MBA 1985 Robert R. Davenport III, MBA 1986 Stuart A. Taylor, II, MBA 1987 Arnold J. Lewis, MBA 1988 Belinda C.... View Details

29 Oct 2019
News

Is This Disney’s Next CEO?

all, turned Disney’s film business into the envy of the industry. Last year, the division earned a record $3 billion profit, the most ever for a Hollywood studio.” The piece opens with a mention of Mayer’s habit of returning to HBS to speak in the first-year strategy... View Details

Article

How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

By: Gary P. Pisano and David J. Teece

Capturing value from innovation requires innovators to figure out how to blunt inroads into the profit stream by imitators, customers, suppliers, and other providers of complementary products and services. In making strategic decisions around technology... View Details

Keywords: Technological Innovation; Intellectual Property; Knowledge Management; Knowledge Sharing; Industry Structures; Standards; Commercialization; Value

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Historical Data & Sources - Business History

Notes: Literacy rates are based on population surveys which were not conducted on a regular basis and did not cover many developing countries. Download Data Set in Excel Apollo Hospitals Apollo Hospitals Map created by John Regan, MBA... View Details

December 2020 (Revised December 2021)
Case

Komatsu and Smart Construction

By: Rajiv Lal, David J. Collis and Akiko Saito

Komatsu, Japan's leading construction equipment manufacturer, is considering investing in a digital platform "Smart Construction" that will digitise the entire work process on a construction site, allowing for substantial reductions in cost and time while improving... View Details

Keywords: Platform; Digital Business; Construction; Business Model; Strategy; Technology Adoption; Internet and the Web; Digital Platforms; Construction Industry; Japan

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Marketing Awards & Honors - Faculty & Research

Gupta, Bruce G.S. Hardie, Aurélie Lemmens, Barak Libai, David Neal, Foster Provost, and Rom Schrift. Eva Ascarza : Winner of the 2018 Paul E. Green Award from the Journal of Marketing Research for "Retention Futility: Targeting High-Risk... View Details

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Advisory Board - Entrepreneurship

Strategic Management Journal and elsewhere. He has also authored, co-authored or supervised over 150 cases at Harvard Business School. He is the author of Do Lunch or Be Lunch: The Power of Predictability in Creating Your Future, published View Details

October 1988 (Revised May 1989)
Case

General Electric: Consumer Electronics Group

By: David J. Collis and Nancy Donohue

Highlights the General Electric takeover of RCA and the consolidation of the two companies' consumer electronic groups. Starting first with a history of the television industry in the United States, Europe, and Japan, and then a brief discussion of the main competitors... View Details

Keywords: Competition; Markets; Business Strategy; Consumer Products Industry; Electronics Industry

July 1986 (Revised April 1989)
Background Note

Note on Sources of Comparative Advantage

By: David B. Yoffie and John J. Coleman

After Eli Heckscher and Bertil Ohlin's propositions about the sources of comparative advantage were empirically challenged by Wassily Leontief, scholars set out to explain the "Leontief paradox" by developing alternative theories on the sources of comparative... View Details

Keywords: Competitive Advantage

18 Dec 2014
Blog Post

Turnaround & Restructuring Club Conference Recap

moderated by HBS Professor Kristin Mugford. Mr. Toy spoke in detail about his vast turnaround experiences and when asked about current trends stated, “Currently the market is doing pretty well, so there’s not as much restructuring needed.... View Details

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Past Issues - Alumni

ideas and trends that generated buzz in 2021—and could define 2022 New Wave Tapping the power of tides and waves to help power the planet is an attractive concept, but marine-energy companies have long been held back by issues ranging... View Details

February 1993 (Revised April 1995)
Case

Sharp Corporation: Technology Strategy

By: David J. Collis and Tomo Noda

Teaches the evolution of the corporate strategy of Sharp Corp., Japan. Sharp Corp., a second-tier assembler of TV sets and home appliances, gradually and consistently improved performance by developing expertise in electronic device technologies such as specialized ICs... View Details

Keywords: Innovation and Invention; Leadership; Performance Improvement; Corporate Strategy; Diversification; Technology Adoption; Electronics Industry; Japan

November 2000
Case

Hewlett-Packard's Home Products Division in Europe (1996-2000)

By: David J. Arnold and Carin-Isabel Knoop

By November 2000, Hewlett-Packard's Home Products Division (HPD) had been selling its Pavilion line of personal computers in Europe for almost five years. During that time, HPD had entered and exited Germany, struggled in France and the United Kingdom, and... View Details

Keywords: Competition; Information Infrastructure; Transformation; Performance Evaluation; Computer Industry; France; Germany; United Kingdom

Article

Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments

By: Jillian J. Jordan, Valerio Capraro and David G. Rand

Cooperation in one-shot anonymous interactions is a widely documented aspect of human behavior. Here we shed light on the motivations behind this behavior by experimentally exploring cooperation in a one-shot continuous-strategy Prisoner’s Dilemma (i.e. one-shot... View Details

Keywords: Human Behavior; Social Evolution; Behavior; Cooperation; Decision Making; Game Theory