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Show Results For
- All HBS Web
(1,314)
- People (1)
- News (313)
- Research (676)
- Events (3)
- Multimedia (36)
- Faculty Publications (443)
- September 2020 (Revised June 2023)
- Exercise
Artea: Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
- November–December 2022
- Article
Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports
By: Anita Elberse
Toto Wolff, the team principal for Mercedes-AMG Petronas—arguably the most impressive team in F1 racing history—has led his organization to unparalleled success. Mercedes earned the Constructors’ Championship (for best overall team performance) every year from 2014... View Details
Elberse, Anita. "Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports." Harvard Business Review (November–December 2022): 70–78.
- Link
Online Appendix
- September 2002
- Case
Seattle Public Schools, 1995-2002 (C2): Race, Class, and School Choice
Presents the decision by the Federal Court of Appeals for the ninth Circuit in the spring of 2002 to invalidate Seattle's use of race as a factor in allocating space in Seattle's oversubscribed schools. Summarizes the posture and content of the litigation, including... View Details
Keywords: Management; Leadership; Income; Social Entrepreneurship; Race; Lawsuits and Litigation; Education; Education Industry; Seattle
Leschly, Stig. "Seattle Public Schools, 1995-2002 (C2): Race, Class, and School Choice." Harvard Business School Case 803-040, September 2002.
- 21 Jul 2016
- News
White people think racism is getting worse. Against white people
- June 2005 (Revised August 2006)
- Case
Ducati Corse
By: Francesca Gino and Andrew P. McAfee
Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details
Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy
Gino, Francesca, and Andrew P. McAfee. "Ducati Corse." Harvard Business School Case 605-091, June 2005. (Revised August 2006.)
- 18 Feb 2015
- News
The National Front’s Post-Charlie Hebdo Moment
- 2008
- Article
Learning (Not) to Talk About Race: When Older Children Underperform in Social Categorization
By: Evan P. Apfelbaum, Kristin Pauker, Nalini Ambady, Samuel R. Sommers and Michael I. Norton
The present research identifies an anomaly in sociocognitive development, whereby younger children (8 and 9 years) outperform their older counterparts (10 and 11 years) in a basic categorization task in which the acknowledgment of racial difference facilitates... View Details
Apfelbaum, Evan P., Kristin Pauker, Nalini Ambady, Samuel R. Sommers, and Michael I. Norton. "Learning (Not) to Talk About Race: When Older Children Underperform in Social Categorization." Developmental Psychology 44, no. 5 (2008).
- 11 Jun 2021
- Blog Post
Saying “Race” Out Loud: Leading Conversations on Diversity in HBS Classrooms
As an organizational behavior scholar, diversity and identity expert, and an assistant professor of management at University of Pennsylvania’s Wharton School, Dr. Stephanie Creary has become a recognized thought leader in navigating the complexities of View Details
- 11 Dec 2016
- News
Want to Feel Less Time-Stressed?
Why Tik Tok is Beating YouTube for Eyeball Time
November 2022
Video clips might draw people to TikTok, but its algorithm keeps them watching. John Deighton and Leora Kornfeld explore why TikTok raced ahead of other platforms. First,... View Details
Pushkala Prasad presents at the 2022 Gender and Work Symposium
Black MBA Students Pen Letters to the HBS Community: Letter 4/5still not fully free. The first time I talked about race outside of my home was at Lanier Middle School. My class watched a documentary on the June 1998 murder of James Byrd, a 49-year-old Black man who was beaten with a baseball bat,... View Details
Dawn Riley at America True (A)By: Linda A. Hill and Kristin Doughty
Dawn Riley is the CEO/Captain of America True, the first coed syndicate to race for the America's Cup. Over three years, based on her vision for America True, she built the syndicate from scratch, bringing on investors and sponsors, designing and building a boat, and... View Details
Keywords: Management Style; Leadership; Problems and Challenges; Sports; Gender; Business Startups; North and Central America; New Zealand; San Francisco
Hill, Linda A., and Kristin Doughty. "Dawn Riley at America True (A)." Harvard Business School Case 401-006, July 2000. (Revised June 2002.)
You Probably Have a Bias for Making Bad Decisions. Here's Why.Get More Interviews African American and Asian job applicants who mask their race on resumes seem to have better success getting job interviews. The Case Against Racial Colorblindness Attempting to overcome prejudice by ignoring
Keywords: by Sean Silverthorne
First Look: August 1, 2006 Working PapersUnfinished Business: The Impact of Race on Understanding Mentoring Relationships Authors:Stacy Blake-Beard, Audrey Murrell, and David Thomas Abstract W.E.B. DuBois's 1903 words are prophetic, as he proclaims the importance... View Details
Keywords: Sean Silverthorne
The Right and Wrong Way to Do ‘CEO Activism’
Artea Dashboard and Targeting Policy EvaluationBy: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
Apple CEO’s gay rights activism ‘helps boost iPhone sales’ |