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  • All HBS Web  (20,991)
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  • January 2013
  • Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley
The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details
Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Food and Beverage Industry; Food and Beverage Industry
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Quelch, John A., and James T. Kindley. "Brannigan Foods: Strategic Marketing Planning." Harvard Business School Brief Case 913-545, January 2013.
  • March 2011
  • Module Note

Strategic Marketing in Creative Industries: Managing and Marketing Talent

By: Anita Elberse
Keywords: Marketing Strategy; Talent and Talent Management
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Elberse, Anita. "Strategic Marketing in Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 511-013, March 2011.
  • 2013
  • Other Unpublished Work

Excerpts on Civil Society in America

By: David Moss and Marc Campasano
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Moss, David, and Marc Campasano. "Excerpts on Civil Society in America." November 2013. (draft case.)
  • 2013
  • Chapter

Luxembourg: A Sustainable Society Starts Here

By: Robert G. Eccles and George Serafeim
Keywords: Environmental Sustainability; Integrated Corporate Reporting; City; Luxembourg
Citation
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Eccles, Robert G., and George Serafeim. "Luxembourg: A Sustainable Society Starts Here." Chap. 6 in CSR Report 2013, edited by Francesco de Leo and Francis Quinn, 73–92. InnoVatio Publishing Ltd., 2013.
  • Article

Market Structure, Oligopoly and the Stability of Market Shares

By: R. E. Caves and M. E. Porter
Keywords: Markets; Price; Economics
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Caves, R. E., and M. E. Porter. "Market Structure, Oligopoly and the Stability of Market Shares." Journal of Industrial Economics 26, no. 4 (June 1978): 289–313.
  • 19 Feb 2007
  • Research & Ideas

Inexperienced Investors and Market Bubbles

the peak of the market a significant fraction of institutional money was controlled by young managers, thanks in part to rising prices for tech stocks, the researchers say. We asked Greenwood to discuss the research View Details
Keywords: by Sean Silverthorne; Financial Services
  • 10 Jun 2010
  • Working Paper Summaries

Corporate Governance and Internal Capital Markets

Keywords: by Zacharias Sautner & Belén Villalonga
  • 2021
  • Working Paper

Limits to Bank Deposit Market Power

By: Juliane Begenau and Erik Stafford
Claims about the market power of bank deposits in the banking literature are numerous and far reaching. Recently, a causal narrative has emerged in the banking literature: market power in bank deposits, measured as imperfect pass-through of short-term market rates on... View Details
Keywords: Bank Deposits; Market Power; Net Interest Margin (NIM); Banks and Banking; Interest Rates; Risk and Uncertainty
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Begenau, Juliane, and Erik Stafford. "Limits to Bank Deposit Market Power." Harvard Business School Working Paper, No. 22-039, November 2021.
  • 19 Sep 2017
  • Working Paper Summaries

An Invitation to Market Design

.ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE p.MsoNormal, .ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE li.MsoNormal, .ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE div.MsoNormal... View Details
Keywords: by Scott Duke Kominers, Alexander Teytelboym, and Vincent P. Crawford
  • 2010
  • Dictionary Entry

Civil Society - Business Relations

By: James E. Austin and Alnoor Ebrahim
Keywords: Civil Society or Community; Business and Community Relations; Business Ventures; Corporate Social Responsibility and Impact
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Austin, James E., and Alnoor Ebrahim. "Civil Society - Business Relations." In International Encyclopedia of Civil Society, edited by Helmut K. Anheier and Stefan Toepler. New York: Springer, 2010.
  • February 2011
  • Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
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Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
  • 07 Dec 2018
  • Working Paper Summaries

Oral History and Writing the Business History of Emerging Markets

Keywords: by Geoffrey Jones and Rachael Comunale
  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
  • June 2009 (Revised March 2011)
  • Module Note

The Creative Industries: Managing and Marketing Talent

By: Anita Elberse
This module note examines issues concerning the management and marketing of talent in the creative industries. It describes the characteristics of the market for creative talent, discusses how individual talent creates and captures value, and explores how professional... View Details
Keywords: Talent and Talent Management; Entertainment; Innovation and Management; Marketing; Creativity; Value
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Elberse, Anita. "The Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 509-078, June 2009. (Revised March 2011.)
  • February 2001 (Revised February 2002)
  • Case

Estee Lauder and the Market for Prestige Cosmetics

By: Nancy F. Koehn
Opens with a brief history of the U.S. cosmetics market and its rapid development in the 1920s. Also recounts Lauder's initial involvement in the sector, making skin care products and selling them in Manhattan beauty parlors during the Great Depression. Pays particular... View Details
Keywords: Fluctuation; Organizational Change and Adaptation; Market Entry and Exit; Entrepreneurship; Luxury; Business Strategy; Society; Beauty and Cosmetics Industry; United States
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Koehn, Nancy F. "Estee Lauder and the Market for Prestige Cosmetics." Harvard Business School Case 801-362, February 2001. (Revised February 2002.)
  • June 2006 (Revised September 2006)
  • Case

Euronext.liffe and the Over-the-Counter Derivatives Market (A)

Euronext.liffe, a derivatives trading exchange, had just finished rolling out three new services targeted at the over-the-counter (OTC) market in 2004. The services offered automated confirmation and clearing for OTC equity derivatives. Yet, developments in the... View Details
Keywords: Value Creation; Product Positioning; Competition; Financial Markets; Network Effects; Cooperation
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Cantillon, Estelle S. "Euronext.liffe and the Over-the-Counter Derivatives Market (A)." Harvard Business School Case 706-515, June 2006. (Revised September 2006.)
  • 10 Dec 2018
  • Working Paper Summaries

Platform Competition: Betfair and the U.K. Market for Sports Betting

Keywords: by Ramon Casadesus-Masanell and Neil Campbell; Entertainment & Recreation
  • 2000
  • Chapter

Service Markets and the Internet

By: J. A. Deighton
Keywords: Internet and the Web; Service Operations; Market Design
Citation
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Deighton, J. A. "Service Markets and the Internet." In Services Marketing: People, Technology, Strategy, edited by Christopher Lovelock. Upper Saddle River, NJ: Prentice Hall, 2000.
  • September 1997
  • Article

Discovering New and Emerging Markets

By: Clayton M. Christensen
Keywords: Emerging Markets
Citation
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Christensen, Clayton M. "Discovering New and Emerging Markets." Chemtech (September 1997): 42–47.
  • 2015
  • Mimeo

Market Power in Mortgage Lending and the Transmission of Monetary Policy

By: David S. Scharfstein and Adi Sunderam
We present evidence that high concentration in mortgage lending reduces the sensitivity of mortgage rates and refinancing activity to mortgage-backed security (MBS) yields. We isolate the direct effect of concentration and rule out alternative explanations in two ways.... View Details
Keywords: Mortgage Lending; Market Power; Monetary Policy Transmission; Mortgages; Banking Industry; United States
Citation
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Scharfstein, David S., and Adi Sunderam. "Market Power in Mortgage Lending and the Transmission of Monetary Policy." April 2015. Mimeo.
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