Managing Start-ups - Publications - Faculty & Research - Harvard Business School

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September 2011 (Revised May 2012)
Case

GoodGuide

By: George Serafeim, Robert G. Eccles and Tiffany A. Clay

GoodGuide, a high-technology start-up company, founded by University of California Professor at Berkley Dara O'Rourke is at a critical junction. The venture capital funded company has yet to find the business model to monetize a very promising product that provides... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Strategic Planning; Venture Capital; Goods and Commodities; Business Model; Information Technology; Knowledge; Education Industry; California

George Serafeim

George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, that focuses on organizational transformation through major shifts, including those... View Details

Keywords: asset management; asset management; asset management; asset management; asset management; asset management; asset management

February 1997 (Revised December 1997)
Case

Arbor Health Care Company

By: Myra M. Hart and Stephanie Dodson

A venture-funded start-up runs into trouble when health care reimbursement policies change radically. With the help of its board, the company develops a new strategy, becomes profitable, and makes a public offering. The second wave of changes introduced by Clinton... View Details

Keywords: Industry Structures; Growth and Development Strategy; Management Succession; Business Startups; Transformation; Strategy; Venture Capital; Policy; Initial Public Offering; Health Industry

January 2018 (Revised January 2019)
Case

ZappRx

By: Jeffrey J. Bussgang and Olivia Hull

In October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application that aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest... View Details

Keywords: Speciality Drugs; Hub Services; Pivot; Speciality Prescriptions; Health Care and Treatment; Customization and Personalization; Internet and the Web; Business Model; Decision Choices and Conditions; Pharmaceutical Industry; Massachusetts

November 2024
Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen

Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details

Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Asia; India

07 Feb 2017
First Look

First Look at New Research: February 7

Internet/entertainment company Tencent, Supercell has a valuation of $10.2 billion, making it Europe’s first “decacorn” (a start-up with a $10 billion or greater value). Supercell’s success is due in part to its unconventional company... View Details

Keywords: Sean Silverthorne

2017
Chapter

Getting Started with Ambidexterity

By: Andrew Binns and Michael Tushman

This paper demonstrates the value of thinking about ambidexterity as having three distinct moments—ideation, incubation, and scaling—that share common features for success, such as the role of the senior team, and that also have distinct disciplines. Incubation is a... View Details

Keywords: Corporate Entrepreneurship; Business Startups; Innovation and Invention

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October 1995
Case

Johnson-Grace: March 1994

Johnson-Grace is a cash-strapped start-up company negotiating a licensing agreement with America OnLine (AOL), a leading provider of on-line services in the United States. The Johnson-Grace technology would enable AOL to transmit visual images to its customers more... View Details

Keywords: Business or Company Management; Online Technology; Negotiation; Business Startups

March 1994
Case

Materials Technology Corp.

By: Clayton M. Christensen

Materials Technology Corp. (MTC) is an MIT-based start-up company that identified an initial product market for its advanced materials-processing technology using conventional market research techniques. While pursuing that market--advanced microelectronic... View Details

Keywords: Marketing Strategy; Technology; Markets; Product Development; Innovation and Management; Electronics Industry; Computer Industry; United States

18 Mar 2022
Blog Post

The Health Care Conference and the Convening Power of HBS

returning after graduating. She is also a Flare Capital Scholar. The very first time I visited HBS was for the Health Care Conference in 2018. A friend of mine from undergrad (Marissa Pettit Jones, MBA 2019) was planning the Start-up Fair... View Details

29 Jun 2007
First Look

First Look: June 29, 2007

Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it was pushing for innovation in the nascent Spanish credit card market. To avoid the considerable investments of time and money that a large-scale... View Details

Keywords: Martha Lagace

November 2002 (Revised May 2006)
Case

Forest Stewardship Council

By: James E. Austin and Ezequiel Reficco

In just a few years the Forest Stewardship Council (FSC) made impressive progress toward its mission of promoting "environmentally appropriate, socially beneficial, and economically viable management of the world's forests." By 2001, 25.5 million hectares of forests in... View Details

Keywords: Finance; Corporate Governance; Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Competitive Strategy

November 2004 (Revised May 2010)
Case

RightNow Technologies

By: William A. Sahlman and Dan Heath

The founder and CEO of a CRM software start-up must decide between an attractive acquisition offer and the opportunity to go public. Discusses the growth of the company--including a lengthy discussion of entrepreneurial bootstrapping--as well as an aborted IPO attempt... View Details

Keywords: Business Exit or Shutdown; Applications and Software; Going Public; Management Teams; Finance; Strategy; Value Creation; Entrepreneurship; Business Startups; Acquisition; Computer Industry

November 2020
Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli

Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details

September 2019
Case

Dementia Discovery Fund

By: Richard G. Hamermesh, Kathy Giusti and Sarah Gulick

The case is set in March 2019, and tells the story of the founding of the Dementia Discovery Fund (DDF). The idea for the fund began in 2015, when then-Prime Minister David Cameron spoke about the importance of making breakthroughs in dementia research, and pledged... View Details

Keywords: Venture Capital; Investment Funds; Mission and Purpose; Recruitment; Health Care and Treatment; Pharmaceutical Industry; Financial Services Industry; Boston; Massachusetts; London; England

December 2005 (Revised August 2007)
Case

NewSchools Venture Fund in 2004: At a Crossroads

By: Stacey M. Childress and Caroline Joan King

Founded as one of the first venture philanthropy organizations in the United States in 1998, NewSchools Venture Fund brought new investors and new ideas to public education reform. By 2004, the organization and its founder were reassessing their model and their role in... View Details

Keywords: Business Model; Education; Social Entrepreneurship; Philanthropy and Charitable Giving; Growth and Development Strategy; Corporate Social Responsibility and Impact; United States

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January 1997 (Revised December 1999)
Case

OXO International

By: H. Kent Bowen, Marilyn Matis and Sylvie Ryckebusch

OXO, a kitchen tools and gadgets company, was started by a businessman who had 30 years of experience in the housewares industry. With his wife and son as founders, he creates a new niche in the gadgets industry for high-end gourmet stores. The company has headquarters... View Details

Keywords: Entrepreneurship; Supply Chain Management; Production; Design; Ownership; Business Startups; Acquisition; Consumer Products Industry; Asia; New York (city, NY); Connecticut

September 2020 (Revised September 2021)
Supplement

Student Success at Georgia State University (B)

By: Michael W. Toffel, Robin Mendelson and Julia Kelley

This is a supplement to the Student Success at Georgia State University (A) case. The (B) case includes the results of a randomized control trial that Georgia State conducted to test education technology start-up AdmitHub’s chatbot solution as a strategy for improving... View Details

January 2003 (Revised December 2003)
Case

Joint Juice

Focuses on Joint Juice, a start-up in the new-age beverage category. The company has a patented formula for producing a glucosamine beverage, the only one on the market. (Glucosamine is a nutritional supplement believed to help rejuvenate joints and treat arthritis.)... View Details

Keywords: Business Startups; Growth and Development Strategy; Business or Company Management; Competitive Strategy; Expansion; Corporate Strategy; Industry Structures; Entrepreneurship; Food and Beverage Industry

May 1993 (Revised January 1994)
Case

Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant

By: Robert H. Hayes

Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the... View Details

Keywords: Decision Choices and Conditions; Production; Cross-Cultural and Cross-Border Issues; Emerging Markets; Problems and Challenges; Industrial Products Industry; Mexico; Alabama

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