Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,613) Arrow Down
Filter Results: (2,613) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (12,152)
    • Faculty Publications  (2,613)

    Show Results For

    • All HBS Web  (12,152)
      • Faculty Publications  (2,613)

      Interests Of ConsumersRemove Interests Of Consumers →

      ← Page 11 of 2,613 Results →

      Are you looking for?

      →Search All HBS Web
      • October 2023 (Revised April 2024)
      • Case

      Accounting Red Flags or Red Herrings at Catalent? (A)

      By: Joseph Pacelli, ZeSean Ali and Tom Quinn
      Fund manager Janet Curie asked for a recommendation about the pharmaceutical company Catalent. The company seemed like a solid investment. However, a pair of research reports issued over the previous two months complicated this narrative. GlassHouse Research, a short... View Details
      Keywords: Accounting Audits; Budgets and Budgeting; Earnings Management; Cost Accounting; Fair Value Accounting; Revenue Recognition; Integrated Corporate Reporting; Fairness; Moral Sensibility; Values and Beliefs; Government Legislation; Conflict of Interests; Announcements; Blogs; Debates; Investment; Trust; Business and Shareholder Relations; Pharmaceutical Industry; Accounting Industry; United States
      Citation
      Educators
      Purchase
      Related
      Pacelli, Joseph, ZeSean Ali, and Tom Quinn. "Accounting Red Flags or Red Herrings at Catalent? (A)." Harvard Business School Case 124-024, October 2023. (Revised April 2024.)
      • October 2023 (Revised January 2024)
      • Case

      Ball: EVA Driving the World's Leading Can Manufacturer (A)

      By: Jonas Heese and Susan Pinckney
      The case describes Ball’s multi decade history of using Economic Value Added to drive decision making and workforce compensation. In 2016, the company acquired Rexam PLC and became the world’s leading metal beverage container company. Consumer demand for varied... View Details
      Keywords: Budgets and Budgeting; Cost Accounting; Financial Reporting; Financial Statements; Buildings and Facilities; Green Building; Mergers and Acquisitions; Customer Satisfaction; Decisions; Forecasting and Prediction; Machinery and Machining; Asset Pricing; Corporate Finance; Capital; Cost; Financial Management; Goods and Commodities; Compensation and Benefits; Executive Compensation; Employee Relationship Management; Goals and Objectives; Resource Allocation; Business Strategy; Corporate Strategy; Food and Beverage Industry; United States; Arizona; California; Texas
      Citation
      Educators
      Purchase
      Related
      Heese, Jonas, and Susan Pinckney. "Ball: EVA Driving the World's Leading Can Manufacturer (A)." Harvard Business School Case 124-002, October 2023. (Revised January 2024.)
      • October 2023
      • Case

      Shredder Setups or Straightlining into Risk?: Investing in What You Love

      By: Lauren Cohen and Grace Headinger
      Bob Hall, President of Green Gables Partners, evaluated whether to angel invest into an up-and-coming ski brand. As the son-in-law of the founder of Vera Bradley and having retired from a lengthy career on Wall Street, Hall was well-versed in both direct investing and... View Details
      Keywords: Family Office; Angel Investors; Direct Investment; Family Business; Business Growth and Maturation; Small Business; Financial Strategy; Personal Finance; Investment Portfolio; Private Equity; Decision Choices and Conditions; Risk and Uncertainty; Consumer Products Industry; Montana; United States
      Citation
      Educators
      Purchase
      Related
      Cohen, Lauren, and Grace Headinger. "Shredder Setups or Straightlining into Risk?: Investing in What You Love." Harvard Business School Case 224-018, October 2023.
      • October 2023 (Revised November 2023)
      • Teaching Note

      The Miccosukee Tribe and the Battle to Save the Everglades: A Miami Climate Action Story

      By: Rosabeth Moss Kanter and Jacob A. Small
      Teaching Note for HBS Case No. 324-002. "Miccosukee" explores the challenges of coordinating actions to solve a complex systems problem—from individuals, small organizations, and coalitions of multiple organizations. The case discusses the impact of climate change and... View Details
      Keywords: Climate Change; Leading Change; Natural Environment; Florida; Everglades National Park
      Citation
      Purchase
      Related
      Kanter, Rosabeth Moss, and Jacob A. Small. "The Miccosukee Tribe and the Battle to Save the Everglades: A Miami Climate Action Story." Harvard Business School Teaching Note 324-048, October 2023. (Revised November 2023.)
      • October 2023
      • Case

      Vida Health: Transforming Chronic Disease Treatment

      By: William Sahlman and Nicole Tempest Keller
      San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital... View Details
      Keywords: Corporate Strategy; Growth and Development Strategy; Demand and Consumers; Health Care and Treatment; Product Marketing; Risk and Uncertainty; Technological Innovation; Health Industry; Technology Industry; United States; California; San Francisco
      Citation
      Educators
      Purchase
      Related
      Sahlman, William, and Nicole Tempest Keller. "Vida Health: Transforming Chronic Disease Treatment." Harvard Business School Case 824-001, October 2023.
      • October 2023
      • Case

      Driving Sustainability at AB InBev

      By: Ethan Rouen and Antonio Manuel Oftelie
      It was the height of the summer in 2022, and Michel Doukeris, the CEO of Anheuser-Busch InBev (AB InBev), and Peter Kraemer, the company’s Chief Supply Officer, gazed across the vast desert surrounding Zacatecas, Mexico. They were visiting their Grupo Modelo Brewery,... View Details
      Keywords: Innovation; Transformation; Decisions; Environmental Sustainability; Leading Change; Growth Management; Business Model; Food and Beverage Industry; Mexico
      Citation
      Educators
      Purchase
      Related
      Rouen, Ethan, and Antonio Manuel Oftelie. "Driving Sustainability at AB InBev." Harvard Business School Case 124-037, October 2023.
      • October 2023 (Revised April 2024)
      • Case

      FARM Rio: Bringing a Brazilian Fashion Brand to the World

      By: Isamar Troncoso and Jill Avery
      FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details
      Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe
      Citation
      Educators
      Purchase
      Related
      Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
      • 2023
      • Working Paper

      Black-box Training Data Identification in GANs via Detector Networks

      By: Lukman Olagoke, Salil Vadhan and Seth Neel
      Since their inception Generative Adversarial Networks (GANs) have been popular generative models across images, audio, video, and tabular data. In this paper we study whether given access to a trained GAN, as well as fresh samples from the underlying distribution, if... View Details
      Keywords: Cybersecurity; Copyright; AI and Machine Learning; Analytics and Data Science
      Citation
      Read Now
      Related
      Olagoke, Lukman, Salil Vadhan, and Seth Neel. "Black-box Training Data Identification in GANs via Detector Networks." Working Paper, October 2023.
      • September–October 2023
      • Article

      Building Brand Engagement: Lessons from NFTs and Collectibles

      By: Frank V. Cespedes and Ben Plomion
      The financial hype about Non-Fungible Tokens (NFTs) has cooled considerably since trading in that market went from more than $780 million on May 1, 2022 to less than $295 million for the entire month of May, 2023. But brands launch marketing campaigns in this medium,... View Details
      Keywords: Opportunities; Digital Strategy; Brands and Branding; Marketing Strategy
      Citation
      Read Now
      Related
      Cespedes, Frank V., and Ben Plomion. "Building Brand Engagement: Lessons from NFTs and Collectibles." European Business Review (September–October 2023): 2–5.
      • 2023
      • Working Paper

      Causal Interpretation of Structural IV Estimands

      By: Isaiah Andrews, Nano Barahona, Matthew Gentzkow, Ashesh Rambachan and Jesse M. Shapiro
      We study the causal interpretation of instrumental variables (IV) estimands of nonlinear, multivariate structural models with respect to rich forms of model misspecification. We focus on guaranteeing that the researcher's estimator is sharp zero consistent, meaning... View Details
      Keywords: Mathematical Methods
      Citation
      Find at Harvard
      Purchase
      Related
      Andrews, Isaiah, Nano Barahona, Matthew Gentzkow, Ashesh Rambachan, and Jesse M. Shapiro. "Causal Interpretation of Structural IV Estimands." NBER Working Paper Series, No. 31799, October 2023.
      • 2023
      • Working Paper

      Interest-Rate Risk and Household Portfolios

      By: Sylvain Catherine, Max Miller, James Paron and Natasha Sarin
      How are households exposed to interest-rate risk? When rates fall, households face lower future expected returns but those holding long-term assets—disproportionately the wealthy and middle-aged—experience capital gains. We study the hedging demand for long-term assets... View Details
      Keywords: Portfolio Choice; Social Security; Interest Rates; Investment Portfolio; Equality and Inequality; Welfare
      Citation
      Read Now
      Related
      Catherine, Sylvain, Max Miller, James Paron, and Natasha Sarin. "Interest-Rate Risk and Household Portfolios." Working Paper, October 2023. (Reject and Resubmit, American Economic Review.)
      • October 2023
      • Article

      Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

      By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
      Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
      Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues
      Citation
      Find at Harvard
      Read Now
      Purchase
      Related
      Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
      • 2023
      • Working Paper

      The Customer Journey as a Source of Information

      By: Nicolas Padilla, Eva Ascarza and Oded Netzer
      In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
      Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
      Citation
      Read Now
      Related
      Padilla, Nicolas, Eva Ascarza, and Oded Netzer. "The Customer Journey as a Source of Information." Harvard Business School Working Paper, No. 24-035, October 2023. (Revised October 2023.)
      • September 22, 2023
      • Article

      How Software Companies Can Avoid the Trap of Product-Led Growth

      By: Jeffrey J. Bussgang and Oliver Jay
      Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at... View Details
      Keywords: Growth and Development Strategy; Product; Network Effects; Business Strategy
      Citation
      Register to Read
      Purchase
      Related
      Bussgang, Jeffrey J., and Oliver Jay. "How Software Companies Can Avoid the Trap of Product-Led Growth." Harvard Business Review (website) (September 22, 2023).
      • 2023
      • Working Paper

      Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality

      By: Fabrizio Dell'Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon and Karim R. Lakhani
      The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine... View Details
      Keywords: Large Language Model; AI and Machine Learning; Performance Efficiency; Performance Improvement
      Citation
      SSRN
      Read Now
      Related
      Dell'Acqua, Fabrizio, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon, and Karim R. Lakhani. "Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality." Harvard Business School Working Paper, No. 24-013, September 2023.
      • September 2023 (Revised April 2024)
      • Case

      Atomwise: Strategic Opportunities in AI for Pharma

      By: Satish Tadikonda
      Abraham Heifets and his co-founder, Izhar Wallach, had founded Atomwise to develop i) an AI engine to transform drug discovery by creating better medicines faster, and ii) a machine learning-based discovery engine that combined the power of convolutional neural... View Details
      Keywords: Business Model; Business Startups; AI and Machine Learning; Science-Based Business; Technological Innovation; Biotechnology Industry; Pharmaceutical Industry
      Citation
      Educators
      Purchase
      Related
      Tadikonda, Satish. "Atomwise: Strategic Opportunities in AI for Pharma." Harvard Business School Case 824-043, September 2023. (Revised April 2024.)
      • September 2023
      • Article

      Consuming Contests: The Effect of Outcome Uncertainty on Spectator Attendance in the Australian Football League

      By: Patrick Ferguson and Karim R. Lakhani
      Contests that non-contestants consume for entertainment are a fixture of economic, cultural and political life. We exploit injury-induced changes to teams' line-ups in a professional sports setting to examine whether individuals prefer to consume contests that have... View Details
      Keywords: Sports; Entertainment; Consumer Behavior
      Citation
      Read Now
      Related
      Ferguson, Patrick, and Karim R. Lakhani. "Consuming Contests: The Effect of Outcome Uncertainty on Spectator Attendance in the Australian Football League." Economic Record 99, no. 326 (September 2023): 410–435.
      • September 2023 (Revised September 2023)
      • Supplement

      On Slides

      By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
      Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
      Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Europe; Germany; Switzerland; United States
      Citation
      Purchase
      Related
      Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On Slides." Harvard Business School PowerPoint Supplement 724-376, September 2023. (Revised September 2023.)
      • September 2023
      • Case

      The Meteoric Rise of Skims

      By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
      Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details
      Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Social Influencers; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
      Citation
      Educators
      Purchase
      Related
      Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.
      • September–October 2023
      • Article

      The New Era of Industrial Policy Is Here

      By: Willy C. Shih
      Governments around the world are increasingly intervening in the private sector through industrial policies designed to help domestic sectors reach goals that markets alone are unlikely to achieve. Companies in targeted sectors—such as automakers, energy companies, and... View Details
      Keywords: Policy; Government and Politics; Business and Government Relations; Research and Development; Economic Sectors
      Citation
      Find at Harvard
      Register to Read
      Related
      Shih, Willy C. "The New Era of Industrial Policy Is Here." Harvard Business Review 101, no. 5 (September–October 2023): 66–75.
      • ←
      • 11
      • 12
      • …
      • 130
      • 131
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.