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  • November 2005 (Revised December 2016)
  • Case

Bally Total Fitness (A): The Rise, 1962–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
From a single, modest club in 1962, Bally Total Fitness had grown to become—in management’s words—the “largest and only nationwide commercial operator of fitness centers” in the United States in 2004. Bally had faced its share of challenges, but the last couple of... View Details
Keywords: Bally Total Fitness; Fitness; Gyms; Health Clubs; Chain; Securities And Exchange Commission; Paul Toback; Weight Loss; Exercise; Contracts; Personal Training; Retention; Accounting; Accounting Audits; Accrual Accounting; Finance; Advertising; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Satisfaction; Public Equity; Financing and Loans; Revenue; Revenue Recognition; Geographic Scope; Multinational Firms and Management; Health; Nutrition; Business History; Lawsuits and Litigation; Management; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Delivery; Service Operations; Public Ownership; Problems and Challenges; Business and Shareholder Relations; Business Strategy; Competition; Corporate Strategy; Expansion; Segmentation; Trends; Cost Management; Profit; Growth and Development; Leadership Style; Five Forces Framework; Private Ownership; Opportunities; Motivation and Incentives; Competitive Strategy; Health Industry; United States; Illinois; Chicago
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Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "Bally Total Fitness (A): The Rise, 1962–2004." Harvard Business School Case 706-450, November 2005. (Revised December 2016.)
  • April 1996 (Revised June 2001)
  • Case

Partners HealthCare System, Inc. (B): Cardiac Care Improvement

By: Gary P. Pisano and Maryam Golnaraghi
Explores the challenges confronting the CEO at the Brigham and Women's Hospital in the wake of radical changes in the health care environment. As pressures have risen for cost containment in health care, the hospital has embarked on a series of reengineering efforts to... View Details
Keywords: Consolidation; Health Care and Treatment; Mergers and Acquisitions; Organizational Change and Adaptation; Change Management; Management Teams; Operations; Innovation and Invention; Cost Management; Health Industry; Massachusetts
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Pisano, Gary P., and Maryam Golnaraghi. "Partners HealthCare System, Inc. (B): Cardiac Care Improvement." Harvard Business School Case 696-063, April 1996. (Revised June 2001.)
  • November 2024
  • Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Equality and Inequality; Health Industry; Health Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
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Gibson, Hise, Archie L. Jones, and Ai-Ling Jamila Malone. "Demond Martin and WellWithAll." Harvard Business School Case 625-041, November 2024.
  • August 2024
  • Case

Scaling Seven Starling

By: Ryan W. Buell and Carin-Isabel Knoop
Seven Starling, a maternal mental health startup, is scaling its digital clinic model. Seven Starling addresses perinatal mental health challenges by providing licensed therapists, peer support, and medication to mothers across five states, with a hybrid care model... View Details
Keywords: Business Model; Business Startups; Health Care and Treatment; Growth and Development Strategy; Mission and Purpose; Health Industry
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Buell, Ryan W., and Carin-Isabel Knoop. "Scaling Seven Starling." Harvard Business School Case 625-046, August 2024.
  • April 2005 (Revised November 2005)
  • Case

Tata Consultancy Services Iberoamerica

By: Michael Chu and Gustavo Herrero
To launch its Latin American operations, the Indian IT giant Tata Consultancy Services recruits a seasoned executive who becomes the only non-Indian member of senior management. Reviews the start-up operations, from the site selection to staffing and training, the... View Details
Keywords: Business Startups; Developing Countries and Economies; Initial Public Offering; Investment; Globalization; Human Resources; Selection and Staffing; Management Teams; Emerging Markets; Problems and Challenges; Consulting Industry; Latin America
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Chu, Michael, and Gustavo Herrero. "Tata Consultancy Services Iberoamerica." Harvard Business School Case 705-020, April 2005. (Revised November 2005.)
  • 28 Aug 2023
  • Research & Ideas

How Workplace Wellness Programs Can Give Employees the Energy Boost They Need

While companies may tout their wellness programs as a way of investing in their employees’ well-being, many are overly focused on reducing healthcare costs, so they tend to offer step challenges and gym discounts that workers don’t have... View Details
Keywords: by Hise Gibson
  • March 2020 (Revised January 2022)
  • Case

Michelin: Building a Digital Service Platform

By: Sunil Gupta and Christian Godwin
Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details
Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France
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Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020. (Revised January 2022.)
  • January 2018 (Revised August 2020)
  • Background Note

Continuous Software Development: Agile's Successor

By: Jeffrey J. Bussgang, Samuel Clemens and Olivia Hull
In recent years, the twin software development methodologies of continuous delivery and continuous deployment have risen to prominence in the start-up world and beyond. These methods have enabled technology companies large and small to accelerate their product... View Details
Keywords: Continuous Improvement; Continuous Development; Continuous Delivery; Continuous Integration; Product Development Processes; Computer Programming; Agile; Waterfall; Software Applications; Software Engineering; Applications and Software; Information Technology; Technological Innovation; Product Development; Customer Focus and Relationships; Entrepreneurship; Organizational Change and Adaptation; Organizational Structure; Quality; Product Marketing; Product; Infrastructure; Information Infrastructure; Computer Industry; Technology Industry; Information Technology Industry; Web Services Industry; Massachusetts; Boston
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Bussgang, Jeffrey J., Samuel Clemens, and Olivia Hull. "Continuous Software Development: Agile's Successor." Harvard Business School Background Note 818-055, January 2018. (Revised August 2020.)
  • June 1999 (Revised May 2000)
  • Case

EndoSonics

EndoSonics is a manufacturer of a sophisticated medical device--a catheter that can take ultrasonic images within the blood vessels of the heart. The company deals with a series of challenges that relate to implementing a difficult technology in the face of a complex... View Details
Keywords: Information Technology; Distribution; Decision Choices and Conditions; Corporate Strategy; Entrepreneurship; Health Care and Treatment; Problems and Challenges; Manufacturing Industry; Medical Devices and Supplies Industry
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Roberts, Michael J., and Diana S. Gardner. "EndoSonics." Harvard Business School Case 899-262, June 1999. (Revised May 2000.)
  • March 1999 (Revised February 2000)
  • Case

Patient Care Delivery Model at the Massachusetts General Hospital, The

By: Amy C. Edmondson, Richard M.J. Bohmer and Emily Heaphy
Examines the implementation of a new patient care delivery model at Massachusetts General Hospital. Uses clinical and financial data to examine different choices for staffing non-physician health care professionals and to understand the challenges of managing change... View Details
Keywords: Change Management; Service Delivery; Health Care and Treatment; Health Industry; Massachusetts
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Edmondson, Amy C., Richard M.J. Bohmer, and Emily Heaphy. "Patient Care Delivery Model at the Massachusetts General Hospital, The." Harvard Business School Case 699-154, March 1999. (Revised February 2000.)
  • January 2007 (Revised February 2018)
  • Case

Brazil Under Lula: Off the Yellow BRIC Road

By: Aldo Musacchio
Covers President Lula's challenges to reduce "Brazil cost" and grow like other BRIC countries (Brazil, Russia, India, and China). Experts agreed that for Brazil to grow like other BRIC countries, the Brazilian government would have to reduce the cost of doing business... View Details
Keywords: Developing Countries and Economies; Cost; Growth and Development Strategy; Business and Government Relations; Poverty; Equality and Inequality; China; India; Russia; Brazil
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Musacchio, Aldo. "Brazil Under Lula: Off the Yellow BRIC Road." Harvard Business School Case 707-031, January 2007. (Revised February 2018.)
  • March 2010 (Revised April 2013)
  • Case

Equitas Microfinance: The Fastest-Growing MFI on the Planet

By: V.G. Narayanan and V. Kasturi Rangan
Founded as a for-profit microfinance company, Equitas had acquired nearly a million clients in the short two years since it was founded. The founder, Vasu, and his management team wished to accelerate the already impressive spurt to three million clients in the next... View Details
Keywords: Business Model; For-Profit Firms; Microfinance; Growth and Development Strategy; Corporate Social Responsibility and Impact; Social Enterprise; Financial Services Industry; India
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Narayanan, V.G., and V. Kasturi Rangan. "Equitas Microfinance: The Fastest-Growing MFI on the Planet." Harvard Business School Case 510-104, March 2010. (Revised April 2013.)
  • June 2014 (Revised September 2014)
  • Case

Johnson & Johnson: The Promotion of Wellness

By: John A. Quelch and Carin-Isabel Knoop
To create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education,... View Details
Keywords: Healthcare; Employee Motivation; Transformation; Ethics; Health; Human Resources; Leadership; Management; Personal Development and Career; Problems and Challenges; Strategy; Health Industry; Health Industry; Health Industry; North and Central America; Middle East; Latin America; Europe; Asia
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Quelch, John A., and Carin-Isabel Knoop. "Johnson & Johnson: The Promotion of Wellness." Harvard Business School Case 514-112, June 2014. (Revised September 2014.)
  • March 2006
  • Case

Cabo San Viejo: Rewarding Loyalty

By: Youngme E. Moon, Gail J. McGovern and Seth Schulman
In 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a... View Details
Keywords: Debates; Customer Relationship Management; Marketing Strategy; Problems and Challenges; Adoption; Value Creation; Health Industry; California
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Moon, Youngme E., Gail J. McGovern, and Seth Schulman. "Cabo San Viejo: Rewarding Loyalty." Harvard Business School Case 506-060, March 2006.
  • January 1994 (Revised March 1995)
  • Case

NovaCare, Inc.: Living the Vision

By: Lynn S. Paine
NovaCare's CEO is considering how further to institutionalize the company's espoused values and beliefs. One challenge is integrating two newly acquired businesses; another is better aligning the values of the company's managers with those of its front-line... View Details
Keywords: Organizational Change and Adaptation; Health Care and Treatment; Labor and Management Relations; Management Teams; Values and Beliefs; Mergers and Acquisitions; Mission and Purpose; Health Industry
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Paine, Lynn S. "NovaCare, Inc.: Living the Vision." Harvard Business School Case 394-110, January 1994. (Revised March 1995.)
  • December 1998 (Revised March 1999)
  • Case

Guangdong Nowada Group, The

By: Ray A. Goldberg, Carin-Isabel Knoop and Anthony St. George
In late 1998, 38-year-old He Boquan, CEO of the Guangdong Nowada Group, a health beverage producer, needs to decide how to fund his company's growth and ambition to become China's number one domestic health beverage producer by 2002. A consultants study revealed that... View Details
Keywords: Forecasting and Prediction; Capital; Foreign Direct Investment; Growth and Development; Leadership Style; Management Skills; Negotiation Offer; Competitive Strategy; Food and Beverage Industry; China
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Goldberg, Ray A., Carin-Isabel Knoop, and Anthony St. George. "Guangdong Nowada Group, The." Harvard Business School Case 599-064, December 1998. (Revised March 1999.)
  • October 2016 (Revised November 2016)
  • Case

Innovating Beyond Ochsner

By: Richard G. Hamermesh and Olivia Hull
The Ochsner Health System has developed a proprietary software tool designed to treat hypertension. Built into the system’s electronic medical records, the Hypertension Digital Medicine program allows patients to record their blood pressure at home and share readings... View Details
Keywords: Electronic Medical Records; Telemedicine; Hypertension; High Blood Pressure; Chronic Disease; Entrepreneurship; Health Disorders; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Health Industry; New Orleans; Louisiana
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Hamermesh, Richard G., and Olivia Hull. "Innovating Beyond Ochsner." Harvard Business School Case 817-028, October 2016. (Revised November 2016.)
  • October 1991 (Revised January 2000)
  • Case

Workplace Safety at Alcoa (A)

By: Kim B. Clark and Joshua D. Margolis
Examines the challenge facing the managers of a large aluminum manufacturing plant in its drive to improve workplace safety. The CEO of the company has made safety a top priority. The plant has made good progress in reducing the injury rate, but now confronts the need... View Details
Keywords: Working Conditions; Safety; Problems and Challenges; Change Management; Operations; Resignation and Termination; Factories, Labs, and Plants; Manufacturing Industry; United States
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Clark, Kim B., and Joshua D. Margolis. "Workplace Safety at Alcoa (A)." Harvard Business School Case 692-042, October 1991. (Revised January 2000.)
  • June 2025 (Revised June 2025)
  • Case

Full-funnel Advertising on TikTok

By: Jeremy Yang, Ayelet Israeli and Alexis Lefort
In 2025 TikTok is working to grow its brand and performance advertising business, along with a new integrated full-funnel solution. As an emerging media platform with unique ad formats and user behavior in a privacy-first environment, TikTok faces both significant... View Details
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Yang, Jeremy, Ayelet Israeli, and Alexis Lefort. "Full-funnel Advertising on TikTok." Harvard Business School Case 525-065, June 2025. (Revised June 2025.)
  • September 2007 (Revised February 2008)
  • Case

Partners in Health: The PACT Project

By: Richard M.J. Bohmer and Josh Friedman
Partners in Health is a Boston-based, not-for-profit that provides health care to people in some of the poorest regions of the world, including Haiti, Malawi, Rwanda, and Peru. In 1998, PIH established a program (PACT) in Boston to bring care to AIDS and TB patients... View Details
Keywords: Health Care and Treatment; Nonprofit Organizations; Non-Governmental Organizations; Developing Countries and Economies; Service Delivery; Health Industry
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Bohmer, Richard M.J., and Josh Friedman. "Partners in Health: The PACT Project." Harvard Business School Case 608-065, September 2007. (Revised February 2008.)
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