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  • Web

Advisory Board - Entrepreneurship

involved or started a number of entrepreneurial ventures. While working three days a week at AOL, he bootstrapped Compare.com , which enabled customers to compare prices on everything from PCs to mortgages. Later, He worked for Open Market, an View Details
  • May 2024
  • Case

Naked Wines: The Profit vs. Growth Decision

By: Benjamin C. Esty and Edward A. Meyer
Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details
Keywords: Profit Vs. Growth; Platform Business; Economies Of Scale; Subscription Business; Wine; Scaling; Racing; Value Creation; Network Effects; Business Startups; Small Business; Financial Management; Financial Strategy; Growth Management; Business Strategy; Competitive Advantage; Expansion; Profit; E-commerce; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; United States; Australia; United Kingdom
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  • March 2020 (Revised April 2020)
  • Case

CarTrade

By: Rajiv Lal and Shreya Ramachandran
Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer... View Details
Keywords: Online Marketplace; Automobiles; Customer Base; Internet and the Web; Growth and Development Strategy; Business Model; Financing and Loans; E-commerce; Digital Platforms; Digital Marketing; Auto Industry; Retail Industry; India; Mumbai
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  • December 2017 (Revised March 2019)
  • Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
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  • Web

Winners & Runners-Up | New Venture Competition

embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion experience at the lowest prices in the Middle East.... View Details
  • 15 Feb 2024
  • News

Startup Shepherds

By their count, Catalina Daniels and Jim Sherman (both MBA 1991) listened to approximately 300 startup pitches in 2016, the first year the HBS classmates worked side by side as angel investors in New York. “You meet a lot of very smart people, with what sound like good... View Details
Keywords: April White
  • 01 Mar 2024
  • News

Case Study: Testing the Waters

ready-to-drink (RTD) option to compete with Gatorade and BodyArmor. “We know that the market for RTD is at least 10 times bigger, but the challenge is that beverages won’t work well online due to high shipping costs and currently View Details
Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
  • June 2015 (Revised January 2017)
  • Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France
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  • 01 Sep 2023
  • News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details
Keywords: Jennifer Gillespie
  • August 2023
  • Case

Reimagining Hindustan Unilever (A)

By: Sunil Gupta and Rachna Tahilyani
In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details
Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India
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  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

lead users to purchase points. Managing in this realm requires a new set of skills. "Advertising executives in the online marketspace must have different analytical competencies than their counterparts in the traditional offline world," says Law, who helps... View Details
Keywords: by Susan Young

    Myra M. Hart

    Myra Hart's research focus is high potential entrepreneurship.  She has taught MBA and executive programs, co-chaired the entrepreneurship unit, and led several HBS initiatives. As a founding memberView Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
    • Web

    Understanding Entrepreneurial Opportunity in Kazakhstan - Global Activities 2020

    leadership, it had transformed itself into the country’s most popular online platform, dominating the e-commerce , payments, and fintech sectors at the same time that Kazakhstan’s economy was seeing rapid growth. How would Lomtadze and... View Details
    • Web

    Judges - Alumni

    Beekeeper’s Naturals, Hill House Home, Kosas, Olive & June, and Saie. Tina is a thought leader and strategist whose extensive network, hands-on approach, and sharp instincts for commercial opportunities are highly regarded by investors, founders, and industry leaders.... View Details
    • 17 Jun 2017
    • Research & Ideas

    Amazon, Whole Foods Deal a Big Win for Consumers

    Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details
    Keywords: by Jose Alvarez and Len Schlesinger; Retail
    • Web

    Request more information | HBS Courses | HBS Online

    correctly. Topics of Interest Business Essentials Leadership & Management Entrepreneurship & Innovation Strategy Finance & Accounting Business in Society I am interested in the for-credit version of CORe I am interested in the for-credit... View Details
    • 07 May 2020
    • Research & Ideas

    The One Good Thing Caused by COVID-19: Innovation

    accommodating an appropriate level of economic activity. Businesses have historically overcome this type of challenge through the introduction of risk-mitigating technologies, which in this pandemic include technologies, business practices, and View Details
    Keywords: by Hong Luo and Alberto Galasso
    • 09 Apr 2019
    • First Look

    New Research and Ideas, April 9, 2019

    critiques of our work with empirical data and conceptual arguments. We agree with Wilson and Stolarz-Fantino that researchers seeking to understand a policy’s influence on consumers should test predictions about which strategies firms... View Details
    Keywords: Dina Gerdeman
    • 31 Jul 2012
    • First Look

    First Look: July 31

    People Express Airlines Thomas R. Eisenmann and Lauren BarleyHarvard Business School Case 812-134 Recounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive View Details
    Keywords: Carmen Nobel
    • 25 May 2021
    • Research & Ideas

    White Airbnb Hosts Earn More. Can AI Shrink the Racial Gap?

    services to e-commerce platforms like eBay and Uber. “If other companies invest in building similar race-blind algorithms, that may even the playing field for users,” Zhang says. Without AI, white hosts earn more Airbnb has faced... View Details
    Keywords: by Lane Lambert; Technology; Accommodations