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  • 01 Oct 2012
  • Research & Ideas

Better by the Bundle?

Nintendo, this gives the company a way to separate out segments of consumers—we call this dynamic customer segmentation." Some consumers don't care much about the specific game and will go for the bundle,... View Details
Keywords: by Dina Gerdeman
  • 05 Apr 2011
  • First Look

First Look: April 5

China's skin care market. A Chinese domestic brand, after some success in partnership with Sephora in Europe, aspires to challenge the French and U.S. brands' hold on the China market. It must decide how to segment the market, how to... View Details
Keywords: Sean Silverthorne
  • 20 Apr 2021
  • Book

A Simple Question That Can Guide Companies to Epic Success

It’s simple: They create the most value, says Harvard Business School Professor Felix Oberholzer-Gee. In almost every segment of the economy, the very best companies lead their peers by wide margins. They take share by building on proven... View Details
Keywords: by Danielle Kost
  • October 2016
  • Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco
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  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

central premise of the diffusion of innovations framework is that customer or patient segments that adopt early will influence later adopters. Innovators will influence early adopters, who then influence the... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • Web

Research - Behavioral Finance & Financial Stability

Info Segmented Arbitrage By: Adi Sunderam , Emil Siriwardane & Jonathan Wallen NOV 2021 Financial intermediaries play a key role in determining asset prices. The authors use arbitrage activity in equity, fixed income, and foreign exchange... View Details
  • 06 Dec 2016
  • First Look

December 6, 2016

rationalize these findings in a stylized model with segmented investor clienteles and habit formation. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51958 Harvard Business School Case 716-062 Naranya: Created in... View Details
Keywords: Sean Silverthorne
  • January 2019 (Revised December 2019)
  • Case

CrossBoundary Energy

By: John Macomber
Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable... View Details
Keywords: Energy Investing; Economic Development; Renewable Energy; Business Growth and Maturation; Developing Countries and Economies; Project Finance; Emerging Markets; Industry Structures; Infrastructure; Segmentation; Private Equity; Decision Choices and Conditions; Energy Industry; Utilities Industry; Africa; Tanzania; Ghana
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  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

measures of constraints. These findings imply a high degree of market segmentation and suggest that frictions within specialized financial institutions prevent capital from flowing into the market at shorter horizons. Publisher's link:... View Details
Keywords: Dina Gerdeman
  • Web

Case Studies - Social Impact Collaboratory

explore portfolio construction strategies for the firm’s clients and explore the concept of mass customization for impact investing. Key Themes: Acquisition of Imprint offered Goldman a unique and “authentic” advisory service in a fast... View Details
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

declined by about a third at a time when the general market had seen large increases. Factors contributing to these declines were lower-priced competition and a younger customer segment that could afford... View Details
Keywords: by James Heskett; Auto
  • 14 Mar 2024
  • Blog Post

IFC India: SELCO - Last Mile Solar Powered Energy for Rural India

Through their robust systems thinking methods, SELCO has been able to develop innovative solar powered technologies tailored to the unique needs of various customer segments including micro-business owners.... View Details
  • 10 Jan 2012
  • First Look

First Look: January 10

inspired by the mission of the A.R.T.-to expand the boundaries of theater-hastened a shift in the A.R.T. business model. Her new plans included operating two unique segmented venues, creating and presenting varied content that aimed to be... View Details
Keywords: Sean Silverthorne
  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

major change of some sort," Eisenmann explains. "In lean startup logic, it's something you do, ideally, after you've run some decisive test to disprove a hypothesis. It can be changing the target customer View Details
Keywords: by Carmen Nobel; Technology; Computer
  • 19 Mar 2013
  • First Look

First Look: March 19

report higher future sales growth and show a negative relation between profitability change and sales growth in high corruption geographic segments compared to firms with high anticorruption efforts. The net effect on valuation from sales... View Details
Keywords: Sean Silverthorne
  • 03 Jul 2018
  • First Look

New Research and Ideas, July 3, 2018

alleging that the company had misstatements in its financial reports. Mayhem’s report involved IGT’s practice of refurbishing used parts in one of its reporting segments and then transferring those parts to another reporting segment.... View Details
Keywords: Dina Gerdeman
  • July 2005 (Revised September 2016)
  • Case

24 Hour Fitness (A): The Rise, 1983–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details
Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco
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  • 06 Jun 2008
  • What Do You Think?

Why Don’t Managers Think Deeply?

belonging or exclusion), resource (providing survival), and control—describe 70 percent of our inner feelings. The objective is to find deep metaphors that individuals share in common (a true market segment or a basis for resolving a... View Details
Keywords: by Jim Heskett
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

respect to fair trade policy. The issue revolves around what actions the various private and public decision makers will now take to make this ruling work while not placing too big a burden on any one segment of the economy. Purchase this... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2012
  • First Look

First Look: December 18

greater customer satisfaction and employee retention after six months as compared to (a) socialization that focused on organizational identity (emphasizing the pride to be gained from organizational affiliation) and (b) the organization's... View Details
Keywords: Carmen Nobel