Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,922) Arrow Down
Filter Results: (1,922) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,922)
    • People  (7)
    • News  (511)
    • Research  (1,172)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (387)

Show Results For

  • All HBS Web  (1,922)
    • People  (7)
    • News  (511)
    • Research  (1,172)
    • Events  (4)
    • Multimedia  (5)
  • Faculty Publications  (387)
← Page 11 of 1,922 Results →

    Supply Chain Finance at Procter & Gamble

    In April 2013, Procter & Gamble (P&G), the world's largest consumer packaged goods (CPG) company, announced that it would extend its payment terms to suppliers by 30 days. At the same time, P&G announced a new supply chain financing (SCF) program giving... View Details
    • December 2022 (Revised January 2023)
    • Case

    Cann: High Hopes for Cannabis Infused Beverages

    By: Ayelet Israeli and Anne V. Wilson
    Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
    Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Consumer Products Industry; United States; Canada; North America
    Citation
    Educators
    Purchase
    Related
    Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
    • 27 Sep 2024
    • Research & Ideas

    Charting 'Cheapflation': How Budget Brands Got So Pricey

    Surging inflation drove many consumers to cheaper brands or lower-quality products, but new data suggests that switching might not have saved them as much as they might have expected. During the most recent period of high inflation,... View Details
    Keywords: by Ana Elena Azpúrua
    • 05 Jun 2017
    • Working Paper Summaries

    Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

    Keywords: by Ai Hisano; Food & Beverage
    • 01 Oct 2012
    • Research & Ideas

    Better by the Bundle?

    are especially suitable for bundling. It also helps if the bundled products work well together, he says. For example, luxury cars such as BMW are often coupled with packages of options that work well together, essentially a mixed bundle.... View Details
    Keywords: by Dina Gerdeman
    • October 2021
    • Case

    Diversifying P&G's Supplier Base (A)

    By: Kris Ferreira, Kym Lew Nelson, Carin-Isabel Knoop and Sarah Mehta
    In February 2003, P&G hosted two meetings—one with its largest woman- and minority-owned suppliers and one with its largest non-minority-owned suppliers. Attendees in each meeting heard the same message: P&G was keen to grow its commitment to inclusive supply chains,... View Details
    Keywords: Business Ventures; Mergers and Acquisitions; Business Model; Business Organization; Family Business; Joint Ventures; Demographics; Diversity; Ethnicity; Race; Ethics; Fairness; Ownership; Supply Chain Management; Consumer Products Industry; Consumer Products Industry; United States; Ohio
    Citation
    Educators
    Purchase
    Related
    Ferreira, Kris, Kym Lew Nelson, Carin-Isabel Knoop, and Sarah Mehta. "Diversifying P&G's Supplier Base (A)." Harvard Business School Case 622-008, October 2021.
    • October 2002 (Revised December 2003)
    • Case

    eShip-4U

    By: Roy D. Shapiro and Timothy M. Laseter
    eShip is a small Israeli start-up with a potentially exciting new concept for the residential package-delivery value chain--the Automatic Delivery Machine (ADM). Much like today's ubiquitous ATMs, ADMs would allow consumers to have parcels delivered to a nearby ADM... View Details
    Keywords: Business Startups; Business Model; Service Operations; Logistics; Corporate Strategy; Information Technology; Competitive Strategy; Value Creation; Saving; Innovation and Invention; Transportation Industry; Service Industry; Shipping Industry; Israel; United States
    Citation
    Educators
    Purchase
    Related
    Shapiro, Roy D., and Timothy M. Laseter. "eShip-4U." Harvard Business School Case 603-076, October 2002. (Revised December 2003.)
    • Career Coach

    Boom Supatpitak

    Boom seeks to provide students with clear and actionable guidance to aid in exploring opportunities available to HBS students in the Consumer Product Goods (CPG) and retail industry. With experience in these... View Details
    • January 2015 (Revised November 2016)
    • Case

    La Martina: Leveraging Polo's Luxury Lifestyle

    By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
    Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details
    Keywords: Luxury Brand; Digital Marketing; Premium Brands; Fashion; Leather Goods; Retail; Globalization; Brand Positioning; Brand Extension; Lifestyle Brand; Growth Strategy; Polo; Entrepreneurship; Family Business; Brand Partnerships; Business Model; Product Positioning; Diversification; Luxury; Sports; Brands and Branding; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Buenos Aires
    Citation
    Educators
    Purchase
    Related
    Keinan, Anat, Maria Fernanda Miguel, and Sandrine Crener. "La Martina: Leveraging Polo's Luxury Lifestyle." Harvard Business School Case 515-085, January 2015. (Revised November 2016.)
    • 02 Sep 2008
    • Research & Ideas

    Indulgence vs. Regret: Investing in Future Memories

    being toovirtuous and hard-working. She also presents a strategy to correct this behavior. Aside from influencing how people choose to live their lives, Keinan's findings have implications for marketers hoping to convince consumers to... View Details
    Keywords: by Julia Hanna
    • August 2023
    • Case

    Reimagining Hindustan Unilever (A)

    By: Sunil Gupta and Rachna Tahilyani
    In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details
    Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India
    Citation
    Educators
    Purchase
    Related
    Gupta, Sunil, and Rachna Tahilyani. "Reimagining Hindustan Unilever (A)." Harvard Business School Case 524-020, August 2023.
    • June 2022
    • Case

    The SAH Group: The Time is Right

    By: Juan Alcacer and Alpana Thapar
    In January 2021, Jalila Mezni, cofounder and CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019,... View Details
    Keywords: Growth Management; Expansion; Business Divisions; Product Positioning; Brands and Branding; Competition; Presentations; Consumer Products Industry; Tunisia; Kenya
    Citation
    Educators
    Purchase
    Related
    Alcacer, Juan, and Alpana Thapar. "The SAH Group: The Time is Right." Harvard Business School Case 722-357, June 2022.
    • September 2019 (Revised July 2025)
    • Case

    Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

    By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
    This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details
    Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
    Citation
    Educators
    Purchase
    Related
    Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market." Harvard Business School Case 720-390, September 2019. (Revised July 2025.)
    • Research Summary

    Internet Auctions for Close Substitutes

    (with Eric Budish)

    This is mainly an experimental project where we compare many auction designs in a market for close substitutes. We hypothesize some information will not get to market if there is sequential bidding and/or a hard close, and that this will... View Details

    • 13 Sep 2017
    • Blog Post

    Why We Recruit: Gorton's Seafoods

    marketers who have a broad business perspective and outstanding leadership skills. What recruiting tactics have you found most successful in engaging with students and/or alumni at HBS?Targeting and connecting with students specifically interested in View Details
    Keywords: Consumer Products / Retail
    • 21 Mar 2016
    • HBS Case

    Can Customer Reviews Be 'Managed?'

    influence that the industry is making on providing various levels of inauthentic reviews. When you talk to consumers, most of them say, “I’ve gotten pretty good at selecting which ones are inauthentic and just using the authentic ones.”... View Details
    Keywords: by Brian Kenny; Advertising; Travel
    • January–February 2014
    • Other Article

    Barriers to Health Care Innovation: Regina Herzlinger Warns That Innovators Need to Know What Obstacles They Face and How to Overcome Them

    By: Regina E. Herzlinger
    Health care in the United States and in most other developed countries is ailing, says Regina E. Herzlinger. A chaired professor of business administration specializing in health care at Harvard Business School, Herzlinger says that although the world has witnessed... View Details
    Keywords: Healthcare; Healthcare IT; Innovation; Health Care and Treatment; Health; Information Technology; Innovation and Invention; Health Industry; Technology Industry; United States
    Citation
    Find at Harvard
    Related
    Herzlinger, Regina E. "Barriers to Health Care Innovation: Regina Herzlinger Warns That Innovators Need to Know What Obstacles They Face and How to Overcome Them." IEEE Pulse 5, no. 1 (January–February 2014): 43–45.
    • March–April 2013
    • Article

    Expected Firm Altruism, Quality Provision, and Brand Extensions

    By: Julio J. Rotemberg
    A setting is considered where consumers keep track of the extent to which brands care about them, which is modeled as altruism of brands towards their target consumers. Consumers who purchase an experience good of high quality reasonably deduce that the supplier of... View Details
    Keywords: Customers; Quality; Consumer Behavior; Attitudes; Brands and Branding
    Citation
    Find at Harvard
    Related
    Rotemberg, Julio J. "Expected Firm Altruism, Quality Provision, and Brand Extensions." Marketing Science 32, no. 2 (March–April 2013): 325–341.
    • March 2016
    • Supplement

    Advertising Experiments at RestaurantGrades

    By: Weijia Dai, Hyunjin Kim and Michael Luca
    This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
    Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media
    Citation
    Purchase
    Related
    Dai, Weijia, Hyunjin Kim, and Michael Luca. "Advertising Experiments at RestaurantGrades." Harvard Business School Spreadsheet Supplement 916-702, March 2016.
    • 16 Jun 2008
    • Research & Ideas

    Seven Tips for Managing Price Increases

    exclusive global luxury brands hold up pretty well regardless of price. Especially challenged are marketers of goods and services for which consumers don't necessarily understand the input costs: decorative... View Details
    Keywords: by John Quelch
    • ←
    • 11
    • 12
    • …
    • 96
    • 97
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.