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September 2019
Case

Celgene: Business Development and Distributed Research

By: Peter Barrett and Kareem Reda

This case looks at the deal-making process between Celgene, a large publicly traded pharmaceutical company, and Agios, an early-stage biotech company. The framework of a potential deal is explored and the potential road-blocks to Agios’ profitability are discussed. ... View Details

Keywords: Negotiation Deal; Alliances; Collaborative Innovation and Invention; Research; Pharmaceutical Industry; Biotechnology Industry

22 Dec 2015
Blog Post

HBS Takes Business Education Online

Last year, HBS replaced its previous week-long residential pre-MBA program, Analytics, with HBX’s Credential of Readiness (CORe) program, an online primer on the fundamentals of business that is open to learners around the world. While... View Details

Web

Social Enterprise | Harvard Business School

University. After an extensive review and deliberation process with... The Opportunity for Service and to Create Systemic Change Vaughn Bryant 20 Feb 2025 Vaughn Bryant currently serves as Executive Director of Metropolitan Peace... View Details

31 Jul 2017
News

It’s Hard to Fix the Family Business Without Offending the Family

03 May 2004
Research & Ideas

Business History around the World

Much management theory stresses how firm-specific resources—especially knowledge—accumulate over time, and become embedded in distinctive routines or cultures which shape the competitive advantage of firms. Business historians are in a... View Details

Keywords: by Cynthia Churchwell

Teaching Interest

MBA Elective Curriculum Business Marketing and Sales

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

14 Nov 2011
Research & Ideas

Creating a Global Business Code

The turn of the 21st century has been laden with high-profile corporate scandals, prompting widespread concern about the standards of conduct followed by big business. Intrigued by the complexity of managing corporate behavior in a global context, three Harvard View Details

Keywords: by Carmen Nobel

January 2013 (Revised February 2013)
Case

EverTrue: Mobile Technology Development (A)

By: William R. Kerr and Alexis Brownell

Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown... View Details

Keywords: Start-up; Mobile App; oDesk; Outsourcing; CTO; Minimum Viable Product; App Development; Business Startups; Decisions; Entrepreneurship; Mobile and Wireless Technology; Intellectual Property; Product Development; Globalization; Technology Industry; Massachusetts; Boston; India

04 Apr 2007
Research & Ideas

The Business of Global Poverty

"But it's a slower process than people imagine. At the GPP, we don't expect change overnight. But we feel that we can help advance the business process in a direction that... View Details

Keywords: by Garry Emmons

31 Jul 2015
Blog Post

Transitioning From the Military to Business School

opinion using your set of beliefs, talk about those beliefs in class, learn from your peers, add to your decision making toolkit, and grow. It is truly a remarkable process through which I have learned more about View Details

January 1983 (Revised September 1983)
Case

E.T. Phone Home, Inc.: Forecasting Business Demand

By: John F. Cady and Frank V. Cespedes

Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details

Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology

Research Summary

Overview

Downstream businesses that utilize global suppliers frequently use auditing programs to monitor their suppliers’ working conditions and are often deployed to address reputational concerns associated with procuring from unregulated suppliers. Despite their widespread... View Details

Keywords: Audit Quality; Remote Work; Outsourcing; Econometric Analysis; Switching Costs; Service Operations; Performance Effectiveness; Retail Industry; Service Industry

10 Feb 2016
Blog Post

Combining an Interest in Music and Business

The first thing most people think of when they hear “Harvard Business School” is most certainly not “arts” or “music”. I mean, that’s what music school is for, right? To be honest, when I decided to apply to View Details

Winter 2013
Article

How to Identify the Best Customers for Your Business

By: Frank V. Cespedes, James P. Dougherty and Ben S. Skinner III

How can businesses achieve profitable growth so that their costs don’t grow faster than sales? This article focuses on scaling a venture’s sales process and provides a methodology for identifying core customers and some implications for governance criteria and... View Details

Keywords: Customer Relationship Management; Growth Management; Sales

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June 2016
Case

Macy's Reinvents Its Millennial Business

By: Boris Groysberg and Sarah L. Abbott

Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details

Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Retail Industry