Publications

27 Apr 2009
Research & Ideas

Building Businesses in Turbulent Times

announced a new strategy, which he called "One IBM." Having planted that stake in the ground, the company carefully chose what businesses to divest—its energy was then pointed toward the One IBM theme. View Details

Keywords: by Staff

26 Mar 2021
News

Are FinTech Solutions the Key to Unlocking Small Business Growth?

January 1983 (Revised September 1983)
Case

E.T. Phone Home, Inc.: Forecasting Business Demand

By: John F. Cady and Frank V. Cespedes

Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details

Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology

31 Jul 2017
HBS Case

It’s Hard to Fix the Family Business Without Offending the Family

processes and procedures work, dealing with problematic financial accounting, and facing the possibility of deteriorating service as the patriarch pulls away. “This is much harder than anything I find in my big-company cases, and it’s all... View Details

Keywords: by Julia Hanna; Food & Beverage

Web

Art Nature Business

Skip to Main Content Art Nature Business Search Baker Library Search Search Search Overview Art, Nature, and Business: Perspectives on the Environment October 2019–December 2020 (extended through 2023) Spangler Center, Harvard View Details

June 2, 2020
Article

How to 'Re-engineer' Your Business for Safety

By: Hubert Joly

Process reengineering was a massive trend in the 1990s. By focusing on improving either cost, quality, or service, a company could gain benefits in all three categories. Today, the principles that underpin process reengineering can be applied anew, with safety as a... View Details

Keywords: Re-engineering; COVID; Safety; Performance Improvement; Organizational Change and Adaptation

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03 May 2004
Research & Ideas

Business History around the World

Much management theory stresses how firm-specific resources—especially knowledge—accumulate over time, and become embedded in distinctive routines or cultures which shape the competitive advantage of firms. Business historians are in a... View Details

Keywords: by Cynthia Churchwell

Teaching Interest

MBA Elective Curriculum Business Marketing and Sales

Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

September 2019
Case

Celgene: Business Development and Distributed Research

By: Peter Barrett and Kareem Reda

This case looks at the deal-making process between Celgene, a large publicly traded pharmaceutical company, and Agios, an early-stage biotech company. The framework of a potential deal is explored and the potential road-blocks to Agios’ profitability are discussed. ... View Details

Keywords: Negotiation Deal; Alliances; Collaborative Innovation and Invention; Research; Pharmaceutical Industry; Biotechnology Industry

31 Jul 2015
Blog Post

Transitioning From the Military to Business School

opinion using your set of beliefs, talk about those beliefs in class, learn from your peers, add to your decision making toolkit, and grow. It is truly a remarkable process through which I have learned more about View Details

March–April 2013
Article

Unlocking Innovation Through Business Experimentation

By: Stefan Thomke

There is a downside to businesses that focus heavily on standardization, optimization, and driving out variability: Such organizations leave themselves vulnerable to underinvesting in experimentation and variation, which are the lifeblood of innovation. Good... View Details

Keywords: Experimentation; Innovation Management; Learning And Development; Research; Innovation and Management; Business Processes

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October 2008 (Revised December 2010)
Case

Intel NBI: Intel Corporation's New Business Initiatives (A)

By: Willy C. Shih and Thomas Thurston

For Intel Corporation, the processes and priorities that have made it so successful are difficult to overcome as the company tries to diversify away from its core. The case examines the history and evolution of the New Business Initiatives (NBI) group, as the leader... View Details

Keywords: Business Divisions; Transition; Corporate Entrepreneurship; Business History; Management Practices and Processes; Resource Allocation; Organizational Structure; Problems and Challenges; Risk and Uncertainty

June 2016
Case

Macy's Reinvents Its Millennial Business

By: Boris Groysberg and Sarah L. Abbott

Molly Langenstein, Macy’s executive vice president for fashion and new business development, and members of Macy’s senior team were rethinking the company’s approach to serving millennial customers, customers born between the years of 1980 and 2000. To tackle this... View Details

Keywords: Marketing; Marketing Strategy; Age; Organizational Structure; Organizational Culture; Business Processes; Fashion Industry; Retail Industry

15 May 2015
Blog Post

Tips for Applying to Business School

There’s no doubt that applying to business school can be a stressful process. Researching MBA programs, taking the GMAT, writing essays, chasing after recommenders (often while also trying to balance a full time job) can be downright... View Details

Winter 2013
Article

How to Identify the Best Customers for Your Business

By: Frank V. Cespedes, James P. Dougherty and Ben S. Skinner III

How can businesses achieve profitable growth so that their costs don’t grow faster than sales? This article focuses on scaling a venture’s sales process and provides a methodology for identifying core customers and some implications for governance criteria and... View Details

Keywords: Customer Relationship Management; Growth Management; Sales

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