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  • January 2022
  • Case

Bee-ing Better at Bombas

By: Elizabeth A. Keenan, Youngme Moon and John Masko
David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details
Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)
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Keenan, Elizabeth A., Youngme Moon, and John Masko. "Bee-ing Better at Bombas." Harvard Business School Case 522-038, January 2022.
  • April 1991 (Revised November 1996)
  • Case

Harnischfeger Industries: Portal Cranes

Harnischfeger, the market-share leader, is facing increasing competition in the portal crane industry. The key question facing the company is how to respond to the competitive threat without undermining the attractiveness of the industry. The case discusses a number of... View Details
Keywords: Competition; Machinery and Machining; Manufacturing Industry
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Brandenburger, Adam M. "Harnischfeger Industries: Portal Cranes." Harvard Business School Case 391-130, April 1991. (Revised November 1996.)
  • September 2021 (Revised December 2023)
  • Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details
Keywords: Business Startups; Business Growth and Maturation; Business Model; Business Plan; Disruption; Transformation; Trends; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Decisions; Entrepreneurship; Venture Capital; Equity; Executive Compensation; Recruitment; Selection and Staffing; Disruptive Innovation; Technological Innovation; Job Interviews; Growth and Development Strategy; Ownership Stake; Opportunities; Applications and Software; Technology Adoption; Technology Industry; Web Services Industry; New York (city, NY); California; France
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Bussgang, Jeffrey J., Tom Quinn, and Annelena Lobb. "On the Bubble: Startup Bootstrapping." Harvard Business School Case 822-033, September 2021. (Revised December 2023.)
  • 2024
  • Working Paper

Fecal Microbiota Transplants —Too Simple to be Safe? Case Histories of Transformational Advances

By: Amar Bhide and Srikant M. Datar
By 2013, after many decades of very slow development and adoption, Fecal Microbiota Transplantation procedures were attracting widespread attention. This case history chronicles the: 1) pioneering fecal transplants performed in the 20th century; 2) development of the... View Details
Keywords: Health Care and Treatment; Innovation and Invention; Governing Rules, Regulations, and Reforms
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Bhide, Amar, and Srikant M. Datar. "Fecal Microbiota Transplants —Too Simple to be Safe? Case Histories of Transformational Advances." Harvard Business School Working Paper, No. 21-132, June 2021. (Revised May 2024.)
  • 2022
  • Working Paper

Communicating Corporate Culture in Labor Markets: Evidence from Job Postings

By: Joseph Pacelli, Tianshuo Shi and Yuan Zou
We examine how firms craft their job postings to convey information about their culture and whether doing so helps attract employees. We utilize state-of-the-art machine learning methods to develop a comprehensive dictionary of key corporate values across the near... View Details
Keywords: Corporate Culture Significance; Labor Markets; Disclosure; Organizational Culture; Recruitment; Talent and Talent Management
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Pacelli, Joseph, Tianshuo Shi, and Yuan Zou. "Communicating Corporate Culture in Labor Markets: Evidence from Job Postings." Working Paper, October 2022.
  • February 2022 (Revised October 2022)
  • Case

Ample Hills Creamery

By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Partners and Partnerships; Logistics; Profit; Insolvency and Bankruptcy; Food and Beverage Industry
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Eisenmann, Tom, Lindsay N. Hyde, and Tom Quinn. "Ample Hills Creamery." Harvard Business School Case 822-073, February 2022. (Revised October 2022.)
  • April 2019 (Revised July 2019)
  • Case

Aperture Investors

By: Krishna G. Palepu, George Serafeim and David Lane
Aperture Investors is a startup investment firm that seeks to disrupt the asset management industry through competitive differentiation by charging investors primarily when its portfolio managers outperform the marketplace. Headed by Wall Street veteran Peter Kraus and... View Details
Keywords: Business Model; Talent and Talent Management; Investment; Investment Funds; Asset Management; Recruitment; Selection and Staffing; Marketing Channels; Emerging Markets; Partners and Partnerships; Motivation and Incentives; Financial Services Industry
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Palepu, Krishna G., George Serafeim, and David Lane. "Aperture Investors." Harvard Business School Case 119-053, April 2019. (Revised July 2019.)
  • 2014
  • Case

Yonyou 2013

By: F. Warren McFarlan, Zheng Xiaoming and Ziqian Zhao
The case describes how a leading Chinese management software provider Yonyou (formerly known as "UFIDA") disrupted its value chain-based business model to transform itself into a platform provider. The case describes Yonyou's past success, the market forces and... View Details
Keywords: Business Models; ERP; Platforms; Strategy; Transformations; China; Information Technology; Applications and Software; Digital Platforms; China
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McFarlan, F. Warren, Zheng Xiaoming, and Ziqian Zhao. "Yonyou 2013." Tsinghua University Case, 2014.
  • June 2012 (Revised August 2014)
  • Supplement

Foreign Direct Investment and South Africa (B)

By: Eric Werker and Ian McKown Cornell
Incoming and outgoing foreign direct investment in an environment of politics, geography, globalization, and history. Updates the 2006 case to 2012. The subsequent six years only reinforce the message of the original case. Since the end of apartheid, South Africa had... View Details
Keywords: Global Business; Developing Countries; Business Government Relations; Economic Growth; Foreign Direct Investment; Globalized Markets and Industries; Developing Countries and Economies; Business and Government Relations; South Africa
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Werker, Eric, and Ian McKown Cornell. "Foreign Direct Investment and South Africa (B) ." Harvard Business School Supplement 712-054, June 2012. (Revised August 2014.)
  • January 1987 (Revised September 1991)
  • Case

Walt Disney Co.'s Yen Financing

By: W. Carl Kester and William B. Allen
Walt Disney is considering hedging future yen inflows from Disney Tokyo. It is evaluating techniques using FX Forwards, swaps, and Yen term borrowings. Goldman Sachs presents a rather unusual but potentially attractive solution: Disney could issue ECU Eurobonds and... View Details
Keywords: Borrowing and Debt; Currency; Bonds; Valuation; Tokyo
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Kester, W. Carl, and William B. Allen. "Walt Disney Co.'s Yen Financing." Harvard Business School Case 287-058, January 1987. (Revised September 1991.)
  • April 2008
  • Case

A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products

By: Larry E. Greiner and Elizabeth Collins
Alex Sander is a new product manager whose drive and talents are attractive to management, but whose intolerant style has alienated employees. This tension is presented against the backdrop of a 360° performance review process. Sander works in the Toiletries Division... View Details
Keywords: Management Style; Conflict Management; Behavior; Management Practices and Processes; Talent and Talent Management; Mergers and Acquisitions; Problems and Challenges; Consumer Products Industry; United States; Europe
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Greiner, Larry E., and Elizabeth Collins. "A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products." Harvard Business School Brief Case 082-177, April 2008.
  • May 2016 (Revised March 2020)
  • Case

Fasten: Challenging Uber and Lyft with a New Business Model

By: Feng Zhu and Angela Acocella
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30%... View Details
Keywords: Information Technology; Transportation; Business Startups; Business Model; Transportation Industry; Boston
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Zhu, Feng, and Angela Acocella. "Fasten: Challenging Uber and Lyft with a New Business Model." Harvard Business School Case 616-062, May 2016. (Revised March 2020.)
  • July 2021
  • Case

Y Combinator

By: John R. Wells
Y Combinator (YC) was a business startup accelerator based in Mountain View, California. Originally founded in Cambridge, Massachusetts, in 2005, by 2021, YC listed 2,830 companies amongst its alumni. More than 80% of these companies were still active, had been... View Details
Keywords: Venture Capital; Growth and Development; Business Startups; Decisions; Strategy
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Wells, John R. "Y Combinator." Harvard Business School Case 721-498, July 2021.
  • October 2002 (Revised May 2004)
  • Case

Starbucks and Conservation International

By: James E. Austin and Cate Reavis
Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
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Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
  • March 2015 (Revised September 2016)
  • Case

Terrapin Laboratory

By: Richard G. Hamermesh and Joseph B. Fuller
Describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity... View Details
Keywords: Business Growth; Entrepreneurial Management; Entrepreneurship; Growth Strategy; Market Entry; Venture Capital; Growth Management; Expansion; Financing and Loans; Health Care and Treatment; Health Testing and Trials; Business Startups; Pharmaceutical Industry; Health Industry
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Hamermesh, Richard G., and Joseph B. Fuller. "Terrapin Laboratory." Harvard Business School Case 315-098, March 2015. (Revised September 2016.)
  • July 2023 (Revised February 2024)
  • Case

Clair

By: Lauren Cohen, Grace Headinger and Marcos Quirno
Clair was founded with a simple mission: to expedite America’s workers access to their hard-earned wages. In the headwinds of the COVID-19 pandemic, the startup had successfully raised a seed round of $4.5 million, and within two years the earned wage access (EWA)... View Details
Keywords: Fintech; Ewa; Lending; Technology; Business Startups; Growth and Development Strategy; Social Enterprise; Business Strategy; Business Model; Mission and Purpose; Venture Capital; Profit; Financial Services Industry; United States
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Cohen, Lauren, Grace Headinger, and Marcos Quirno. "Clair." Harvard Business School Case 224-015, July 2023. (Revised February 2024.)
  • July 2010 (Revised September 2011)
  • Background Note

Hiring Successful Professionals: One Process--Multiple Goals

By: Heidi K. Gardner
The best hiring practices help professional firms attract successful employees, equip newcomers with critical support networks, increase the firm's diversity, and enhance its reputation. This Note delineates how leading firms manage these multiple objectives throughout... View Details
Keywords: Integration; Goals and Objectives; Selection and Staffing; Talent and Talent Management; Management Practices and Processes; Forecasting and Prediction; Employees; Diversity Characteristics; Service Industry
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Gardner, Heidi K. "Hiring Successful Professionals: One Process--Multiple Goals." Harvard Business School Background Note 411-028, July 2010. (Revised September 2011.)
  • January 2005 (Revised September 2018)
  • Exercise

RetailSoft: Role for Sydney Masser

By: Kathleen McGinn, Hannah Riley Bowles and Dina Witter
Presents a three-way version of the RetailMax simulation requiring students to enact an internal salary negotiation, taking on the roles of Cam Archer, a star employee, and Regan Kessel, a VP trying to attract the MBA into his department. However, RetailSoft introduces... View Details
Keywords: Negotiation; Compensation and Benefits; Management Practices and Processes; Retail Industry
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McGinn, Kathleen, Hannah Riley Bowles, and Dina Witter. "RetailSoft: Role for Sydney Masser." Harvard Business School Exercise 905-005, January 2005. (Revised September 2018.)
  • January 2005 (Revised September 2018)
  • Exercise

RetailSoft: Role for Regan Kessel

By: Kathleen McGinn, Hannah Riley Bowles and Dina Witter
Presents a three-way version of the RetailMax simulation requiring students to enact an internal salary negotiation, taking on the roles of Cam Archer, a star employee, and Regan Kessel, a VP trying to attract the MBA into his department. However, RetailSoft introduces... View Details
Keywords: Negotiation; Compensation and Benefits; Management Practices and Processes; Retail Industry
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McGinn, Kathleen, Hannah Riley Bowles, and Dina Witter. "RetailSoft: Role for Regan Kessel." Harvard Business School Exercise 905-003, January 2005. (Revised September 2018.)
  • November 2004 (Revised May 2010)
  • Case

RightNow Technologies

By: William A. Sahlman and Dan Heath
The founder and CEO of a CRM software start-up must decide between an attractive acquisition offer and the opportunity to go public. Discusses the growth of the company--including a lengthy discussion of entrepreneurial bootstrapping--as well as an aborted IPO attempt... View Details
Keywords: Business Exit or Shutdown; Applications and Software; Going Public; Management Teams; Finance; Strategy; Value Creation; Entrepreneurship; Business Startups; Acquisition; Computer Industry
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Sahlman, William A., and Dan Heath. "RightNow Technologies." Harvard Business School Case 805-032, November 2004. (Revised May 2010.)
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