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  • All HBS Web  (1,934)
    • News  (299)
    • Research  (1,298)
    • Events  (27)
    • Multimedia  (11)
  • Faculty Publications  (775)
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  • April 2006
  • Background Note

Informing Service Management with Customer Data

By: Frances X. Frei and Dennis Campbell
Taught as the third module in a Harvard Business School course on Managing Service Operations. Explores the role of data analysis in ongoing service management. Describes how to realize the maximum amount of value from analyses and use this information in... View Details
Keywords: Decision Making; Design; Analytics and Data Science; Service Operations; Mathematical Methods; Value
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Frei, Frances X., and Dennis Campbell. "Informing Service Management with Customer Data." Harvard Business School Background Note 606-097, April 2006.
  • Teaching Interest

Overview

Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details
Keywords: Big Data; Technology Strategy; Machine Learning; Data Science; "Marketing Analytics"; Data Visualization; Analysis; Technological Innovation; Innovation and Invention; Intellectual Property; Corporate Strategy; Software; Information Technology; Entrepreneurship; Marketing; Technology Industry; Information Technology Industry; Green Technology Industry; Computer Industry; Advertising Industry
  • August 2015 (Revised January 2017)
  • Technical Note

From Correlation to Causation

By: Feng Zhu and Karim R. Lakhani
To make sound business decisions, managers must be comfortable with the concepts of correlation and causation. This background note provides an overview of correlation and causation using examples and explains why the former does not imply the latter. It also describes... View Details
Keywords: Statistics; Regression; Data Analytics; Decisions; Forecasting and Prediction; Judgments
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Zhu, Feng, and Karim R. Lakhani. "From Correlation to Causation." Harvard Business School Technical Note 616-009, August 2015. (Revised January 2017.)
  • January 2025 (Revised March 2025)
  • Case

Thomas Müller: Mr. Bayern Munich

By: Boris Groysberg, Sascha L. Schmidt, Alexander Liebhart and Sarah Abbott
In 2024, FC Bayern Munich superstar Thomas Müller announced his retirement from German national football. His contract with Bayern Munich runs through the end of the 2024-25 season. In 2025, Müller reflects on his long career in football, on the skills that have driven... View Details
Keywords: Soccer; Football; Data Science And Analytics Management; Bundesliga; Sports Data; "Sports Organizations,; Career Changes And Transitions; Career Management; Retirement Transition; Skills Development; Analysis; Competency and Skills; Decision Making; Performance; Personal Development and Career; Retirement; Transition; Sports Industry; Germany
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Groysberg, Boris, Sascha L. Schmidt, Alexander Liebhart, and Sarah Abbott. "Thomas Müller: Mr. Bayern Munich." Harvard Business School Case 425-031, January 2025. (Revised March 2025.)
  • 21 Jun 2018
  • Video

KPMA HBX Live Cracking the Data Aggregation Problem - Gabriel Eichler

  • March 2019
  • Case

Wattpad

By: John Deighton and Leora Kornfeld
How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers... View Details
Keywords: Platform Businesses; Creative Industries; Publishing; Data Science; Machine Learning; Collaborative Filtering; Women And Leadership; Managing Data Scientists; Big Data; Recommender Systems; Digital Platforms; Information Technology; Intellectual Property; Analytics and Data Science; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Canada; United States; Philippines; Viet Nam; Turkey; Indonesia; Brazil
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Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Case 919-413, March 2019.
  • May 2014
  • Article

Incorporating Field Data into Archival Research

By: Eugene F. Soltes
I explore the use of field data in conjunction with archival evidence by examining Iliev, Miller, and Roth's (2014) analysis of an amendment to the Securities Exchange Act of 1934. This regulatory amendment allowed depositary banks to cross-list firms without the... View Details
Keywords: Analytics and Data Science; Research; Financial Reporting
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Soltes, Eugene F. "Incorporating Field Data into Archival Research." Journal of Accounting Research 52, no. 2 (May 2014): 521–540.
  • February 2024
  • Teaching Note

CityScore: Big Data Comes to Boston

By: Boris Groysberg and Sarah L. Abbott
Teaching Note for HBS Case No. 422-050. In 2016, Mayor Marty Walsh of Boston introduced CityScore, a data dashboard that measured the city’s progress across a range of metrics. View Details
Keywords: Government Administration; Leadership; Transformation; City; Analytics and Data Science; Measurement and Metrics; Public Administration Industry; United States; Boston
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Groysberg, Boris, and Sarah L. Abbott. "CityScore: Big Data Comes to Boston." Harvard Business School Teaching Note 424-058, February 2024.
  • 2022
  • Article

Data Poisoning Attacks on Off-Policy Evaluation Methods

By: Elita Lobo, Harvineet Singh, Marek Petrik, Cynthia Rudin and Himabindu Lakkaraju
Off-policy Evaluation (OPE) methods are a crucial tool for evaluating policies in high-stakes domains such as healthcare, where exploration is often infeasible, unethical, or expensive. However, the extent to which such methods can be trusted under adversarial threats... View Details
Keywords: Analytics and Data Science; Cybersecurity; Mathematical Methods
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Lobo, Elita, Harvineet Singh, Marek Petrik, Cynthia Rudin, and Himabindu Lakkaraju. "Data Poisoning Attacks on Off-Policy Evaluation Methods." Proceedings of the Conference on Uncertainty in Artificial Intelligence (UAI) 38th (2022): 1264–1274.
  • September 2021 (Revised December 2021)
  • Case

Spire, the CubeSat Revolution, and the Government as a Space Data Customer

By: Matthew Weinzierl, Mehak Sarang and Brendan L. Rosseau
This case outlines the rise of Spire Global, a young space company using CubeSats to provide weather data and weather prediction services. In addition to tracing the evolution of a space startup from novel idea to publicly-traded company, the case also examines the... View Details
Keywords: Space; Government Contracting; Remote Sensing; Satellites; Business Startups; Public Sector; Cost vs Benefits; Competition; Weather; Forecasting and Prediction
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Weinzierl, Matthew, Mehak Sarang, and Brendan L. Rosseau. "Spire, the CubeSat Revolution, and the Government as a Space Data Customer." Harvard Business School Case 722-013, September 2021. (Revised December 2021.)
  • August 2019 (Revised February 2020)
  • Teaching Note

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie John and Mitch Weiss
Email mking@hbs.edu for a courtesy copy.

The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives... View Details
Keywords: Privacy; Privacy By Design; Privacy Regulation; Platforms; Data; Data Security; Behavioral Science; Analytics and Data Science; Safety; Entrepreneurship; Business and Government Relations; Consumer Behavior; Digital Platforms
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John, Leslie, and Mitch Weiss. "Sidewalk Labs: Privacy in a City Built from the Internet Up." Harvard Business School Teaching Note 820-023, August 2019. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • May 2024 (Revised January 2025)
  • Technical Note

Education Technology: A Technical Note

By: Boris Groysberg
This note considers educational technology as it intersects with HR technology. View Details
Keywords: Edtech; HR; AI; Data Science; Competency and Skills; Talent and Talent Management; Human Resources; Personal Development and Career; Education Industry; Technology Industry; United States
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Groysberg, Boris. "Education Technology: A Technical Note." Harvard Business School Technical Note 424-003, May 2024. (Revised January 2025.)
  • Forthcoming
  • Article

Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data

By: AJ Chen, Omri Even-Tov, Jung Koo Kang and Regina Wittenberg-Moerman
To mitigate information asymmetry about borrowers in developing economies, digital lenders use machine-learning algorithms and nontraditional data from borrowers’ mobile devices. Consequently, digital lenders have managed to expand access to credit for millions of... View Details
Keywords: Informal Economy; Digital Banking; Mobile Phones; Developing Countries and Economies; Mobile and Wireless Technology; AI and Machine Learning; Analytics and Data Science; Credit; Borrowing and Debt; Well-being; Banking Industry; Kenya
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Chen, AJ, Omri Even-Tov, Jung Koo Kang, and Regina Wittenberg-Moerman. "Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data." Accounting Review (forthcoming). (Pre-published online April 22, 2025.)
  • February 2022
  • Case

CityScore: Big Data Comes to Boston

By: Boris Groysberg and Sarah L. Abbott
In 2016, Martin “Marty” Walsh, the Mayor of Boston, introduced CityScore, a data dashboard that measured the city’s progress across a range of metrics. The dashboard was updated daily and publicly available. The mayor frequently discussed the CityScore targets in... View Details
Keywords: Analytics and Data Science; Government Administration; Leadership; Transformation; City; Measurement and Metrics; Public Administration Industry; Boston; United States
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Groysberg, Boris, and Sarah L. Abbott. "CityScore: Big Data Comes to Boston." Harvard Business School Case 422-050, February 2022.
  • August 2022
  • Supplement

Zalora: Data-Driven Pricing Recommendations

By: Ayelet Israeli
This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details
Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Singapore
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Israeli, Ayelet. "Zalora: Data-Driven Pricing Recommendations." Harvard Business School Supplement 523-032, August 2022.
  • October 2018
  • Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran
The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details
Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States
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Cespedes, Frank V., Allison M. Ciechanover, and Margot Eiran. "BreezoMeter: Making Air Pollution Data Actionable." Harvard Business School Case 819-058, October 2018.
  • November 2019
  • Article

How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park
This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details
Keywords: Nerlove-Arrow Framework; Stock-of-goodwill; Dynamic Panel Data; Serial Correlation; Instrumental Variables; Sales Effectiveness; Detailing; Analytics and Data Science; Sales; Analysis; Performance Effectiveness; Pharmaceutical Industry
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Chung, Doug J., Byungyeon Kim, and Byoung G. Park. "How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework." Management Science 65, no. 11 (November 2019): 5197–5218.
  • 2016
  • Working Paper

Innovating in Science and Engineering or 'Cashing In' on Wall Street? Evidence on Elite STEM Talent

By: Pian Shu
Using data on MIT bachelor's graduates from 1994 to 2012, this paper empirically examines the extent to which the inflow of elite talent into the financial industry affects the supply of innovators in science and engineering (S&E). I first show that finance does not... View Details
Keywords: Higher Education; Engineering; Personal Development and Career; Science; Finance
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Shu, Pian. "Innovating in Science and Engineering or 'Cashing In' on Wall Street? Evidence on Elite STEM Talent." Harvard Business School Working Paper, No. 16-067, December 2015. (Revised November 2016.)
  • Fast Answer

Workplace Diversity: Data Sources

Where can I find data on diversity in the workplace and labor markets? Resource Type Resource Description US. Government Agencies US Equal Opportunity Commission “Job Patterns For Minorities View Details
  • September 2019
  • Case

Starling Trust Sciences: Measuring Trust in Organizations

By: Aiyesha Dey, Jonas Heese and James Weber
Stephen Scott needed to decide whether to keep his behavioral analytics startup in the people analytics sector or shift his company into the RegTech sector. Starling had develop technology that enabled its customers to anticipate and shape the behavior of their... View Details
Keywords: Behavioral Analytics; Financial Institutions; Banks and Banking; Entrepreneurship; Strategy; Banking Industry; Consulting Industry; Information Technology Industry; United States; United Kingdom
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Dey, Aiyesha, Jonas Heese, and James Weber. "Starling Trust Sciences: Measuring Trust in Organizations." Harvard Business School Case 120-006, September 2019.
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