Publications

25 Feb 2020
News

How Artificial Intelligence is Changing Business

Administration. “The traditional model has been turned upside down. Having the data to innovate at scale is now the main thing.” Lakhani and Marco Iansiti, the David Sarnoff Professor of Business Administration, are frequent... View Details

Keywords: Susan Young

January 2010
Teaching Note

Transforming ASUSTeK: Breaking from the Past (TN)

By: Willy C. Shih

Teaching Note for [610041]. View Details

Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Electronics Industry

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States

29 Nov 2004
Research & Ideas

Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors

Six degrees of separation seems to work well for B-list actors—but does it have anything to say about innovation and business? HBS associate professor Lee Fleming believes it does, and his work looks specifically at how ideas and View Details

Keywords: by Sara Grant; Publishing

13 Jan 2021
News

Silicon Valley’s “Detroit Moment”

Valley or Shenzhen. And so this innovation movement of automobile production internationalized—but so did best practice. Think of things like just-in-time manufacturing that emanated out of Japan and is now... View Details

December 2005 (Revised May 2007)
Case

Polaroid Entering Digital Imaging

Focuses on Polaroid's attempt to respond to the changes to its competitive environment that are entailed by the rise of digital imaging. View Details

Keywords: Organizational Change and Adaptation; Technological Innovation; Competition; Consumer Products Industry; Consumer Products Industry

October 2019 (Revised December 2019)
Supplement

Extend Fertility: Conceiving the Market for Egg Preservation (B)

By: Debora L. Spar and Olivia Hull

Keywords: Strategy; Information Technology; Business Startups; Entrepreneurship; Innovation Strategy; Technological Innovation; Commercialization; Science-Based Business; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Mission and Purpose; Personal Development and Career; Social Issues; Integration; Health; Health Industry

01 Mar 2014
News

Everything Old Is a New Opportunity

health and medical advances, says Johnston, "there are huge possibilities for new products and services [see sidebars], but business needs to change its mentality about aging. With innovation will come... View Details

Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services

March 2016 (Revised February 2021)
Case

Lotus F1 Team

By: Stefan Thomke, Nikolaos Trichakis, Jérôme Lenhardt and Daniela Beyersdorfer

Describes the detailed inner workings of a high performance Formula One (F1) racing team. It shows how Lotus F1 Team has been able to battle bigger rivals in a very fast-moving, highly regulated, and ultra-competitive environment, where winning races can come down to... View Details

Keywords: Formula One; Motor Sport; Racing Cars; Car Development; Supply Chain; Logistics; Innovation and Management; Competitive Advantage; Product Design; Research and Development; Auto Industry; Sports Industry; Entertainment and Recreation Industry

October 2009 (Revised August 2014)
Case

Tengion: Bringing Regenerative Medicine to Life

By: Elie Ofek and Polly Ross Ribatt

Tengion is a young biotech company that is at the frontier of regenerative medicine—a nascent field that seeks to promote the creation of new cells and tissue to repair or replace tissue or organ function lost due to age, disease, damage, or congenital defects. In late... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Entrepreneurship; Health Care and Treatment; Technological Innovation; Product Launch; Product Development; Research and Development; Biotechnology Industry; United States

13 Jul 2020
News

The First Five Years: Meaghan Fitzgerald (MBA 2016)

friends and family while hanging out in a VR living room, to attending a concert with hundreds of people from around the world, to just playing games together.” Can you tell us about your role as head of product marketing for AR/VR... View Details

November 1999 (Revised March 2002)
Case

Red Hat and the Linux Revolution

By: Alan D. MacCormack and Kerry Herman

The case describes the history of the Linux operating system and the open-source movement in general. Focuses on a critical decision being made by Red Hat, the largest distributor of Linux, about its future development efforts. The decision allows students to explore... View Details

Keywords: Open Source Distribution; Applications and Software; Product Development; Change Management; Research and Development; Business Processes; Disruptive Innovation; Information Technology Industry; North Carolina