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August 1996 (Revised November 2000)
Case

Hewlett-Packard Co.'s Home Products Division in Europe (A)

By: Michael Y. Yoshino and Carin-Isabel Knoop

In 1995, Hewlett-Packard Home Products Division (HPD) has the assignment to make Hewlett-Packard the third major home PC player worldwide. With the U.S. launch imminent, the HPD team has to decide how to enter the European market. View Details

Keywords: Decisions; Globalization; Product Launch; Market Entry and Exit; Competition; Information Technology; Technology Industry; Europe; United States

October 2020 (Revised November 2020)
Case

Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa

By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard

In 2018 the majority ownership of publicly owned Wilderness Safaris, the leading high-end ecotourism company in Africa with safari operations in eight countries, was acquired by The Rise Fund, one of the world’s largest private social impact investing funds, and by FS... View Details

2012
Article

Behavioral Economics and the Psychology of Fruit and Vegetable Consumption

By: Joe Price and Jason Riis

Behavioral economics is an emerging paradigm that challenges the assumptions and predictions of classical economics. This new paradigm emphasizes that consumers do not always make optimal use of available information nor do they always make choices and tradeoffs in a... View Details

Keywords: Plant-Based Agribusiness; Food; Social Marketing; Decision Choices and Conditions; Consumer Behavior; Nutrition

Program

Preparing to Be a Corporate Director

equip you with critical tools and insights that will enhance your readiness for corporate board service and enable you to make a lasting contribution at the highest level of an organization. Key Benefits This board-readiness program... View Details

12 Apr 2017
Research & Ideas

Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks

recommended schedule tends to erode productivity, even among the most experienced workers. “We wanted to find out what happens when people deviate from the sequencing structure that their organization has set for them, and how do they View Details

Keywords: by Carmen Nobel; Health

04 Nov 2014
First Look

First Look: November 4

Decision Processes Poker-faced Morality: Concealing Emotions Leads to Utilitarian Decision Making By: Gino, Francesca, and J.J. Lee Abstract—This paper examines how View Details

Keywords: Sean Silverthorne

July 2021 (Revised August 2021)
Supplement

Airbnb Emerges from the Pandemic: Lessons for Stakeholder Governance (B)

By: Benjamin C. Esty and Allison M. Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Two-Sided Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Travel Industry; Tourism Industry; Service Industry; United States

26 Mar 2024
Research & Ideas

How Humans Outshine AI in Adapting to Change

You’ve probably never thought about all the split-second adjustments you make in a single day to perform different tasks. Wake up in a hotel room, walk into a library, sit behind the wheel of a car, or swipe up to access your phone apps.... View Details

Keywords: by Rachel Layne; Technology; Information Technology

2011
Article

The Dynamics of Warmth and Competence Judgments, and Their Outcomes in Organizations

By: Amy J.C. Cuddy, Peter Glick and Anna Beninger

Two traits-warmth and competence-govern social judgments of individuals and groups, and these judgments shape people's emotions and behaviors. This paper describes the causes and consequences of warmth and competence judgments; how, when, and why they determine... View Details

Keywords: Judgments; Organizations; Emotions; Behavior; Selection and Staffing; Performance Evaluation; Resource Allocation; Valuation; Competency and Skills; Information; Research

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Program

Strategic Marketing for Driving Growth

resonate with customers Make strategic tradeoffs with a thorough understanding of implications for marketing Assess the performance of your marketing function, including talent, programs, and infrastructure Synchronize marketing... View Details

May 2013
Case

Altius Golf and the Fighter Brand

By: Robert J. Dolan and Sunru Yong

Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details

Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Entertainment and Recreation Industry

November 2019
Article

When and Why Defaults Influence Decisions: A Meta-analysis of Default Effects

By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson

When people make decisions with a pre-selected choice option—a “default”—they are more likely to select that option. Because defaults are easy to implement, they constitute one of the most widely employed tools in the choice architecture toolbox. However, to decide... View Details

Keywords: Choice Architecture; Defaults; Default Effects; Decision Making; Behavior; Analysis

August 1993 (Revised June 1994)
Case

21-Speed Gizmos, Inc.

In this hypothetical case, 21-Speed Gizmos, Inc., a manufacturer of electronic bicycle components for the serious cyclist, must decide what price to charge for a new product. Describes the product and includes cost and demand information available for making the... View Details

Keywords: Price; Decision Making; Product Marketing; Manufacturing Industry

27 Sep 2011
First Look

First Look: September 27

in their attempts. A set of interrelated choices of organization design and senior team process determines which attempts to build ambidextrous organizations are successful. How Much to Make and How Much to Buy? Explaining Plural Sourcing... View Details

Keywords: Sean Silverthorne

November 1991 (Revised August 2005)
Case

Whelan Pharmaceuticals: Tax Factors and Global Site Selection

Whelan Pharmaceuticals, a U.S. company with $3 billion in sales, must decide where to manufacture its newest product. In considering possible sites, both foreign and U.S., the firm must identify and make trade-offs between tax, marketing, and manufacturing factors. View Details

Keywords: Globalized Firms and Management; Geographic Location; Cost vs Benefits; Production; Pharmaceutical Industry; United States

18 Nov 2014
First Look

First Look: November 18

capital to pay fixed and variable costs affects choices firms make regarding export entry and operations, and, as a consequence, influence aggregate trade patterns. Financial frictions and the use of internal capital markets shape View Details

Keywords: Sean Silverthorne

2008
Working Paper

Embracing Commitment and Performance: CEOs and Practices Used to Manage Paradox

By: Tobias Fredberg, Michael Beer, Russell Eisenstat, Nathaniel Foote and Flemming Norrgren

We tend to assume that great leaders must make difficult choices between two or more conflicting outcomes. In an interview study with 26 CEOs of top American and European companies (incl. IKEA, Campbell Soups, Nokia, H&M), we find that instead of choosing between... View Details

Keywords: Leadership; Managerial Roles; Performance; Strategy; Management Practices and Processes; Decision Choices and Conditions

September 1985 (Revised January 1986)
Case

Peter Wendell

By: William A. Sahlman

Contains a description of a decision confronting an employee of IBM in late 1981. Should he leave IBM to become head of a new venture capital fund which will specialize in technology investments? The case is designed to expose students to the nature of the opportunity... View Details

Keywords: Personal Development and Career; Jobs and Positions; Opportunities; Valuation; Decision Choices and Conditions; Resignation and Termination; Venture Capital; Financial Services Industry; Computer Industry