Publications

Web

Teacher Profiles - Case Method Project

and Digital Arts Magnet Valley Glen, CA MA Marisela Ramos Phillips Academy Andover, MA CT Elaina Rampolla Ridgefield High School Ridgefield, CT Subjects: History CT Meredith Ramsey Wilton High School Wilton, CT WI Katie Randall Beloit... View Details

01 Jun 2023
News

Buy Big, Sell Small

cofounder of ApnaKlub, a wholesale digital platform that helps kirana owners aggregate their buying power and access credit tools and other services. “These are micro businesses that run on tight margins. If shopkeepers run out of... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

Web

Events - Creating Emerging Markets

to generate new repositories of primary data in the current age of digital media and audio-visual technologies. A Panel was devoted to showing how the CEM database was generating new insights into entrepreneurship, economic growth, and... View Details

14 Jul 2023
Blog Post

Harvard Business School Announces Its 2023-2024 Blavatnik Fellows

synthetic biology and data science company that’s digitizing taste and smell. Morgan previously ran business development and fundraising at Trellis Bioscience, a clinical-stage Series C startup developing rare native human antibodies... View Details

01 Jun 2023
News

Bridging the ESG Data Gap

Megan Murday The idea for a digital platform to help venture capitalists calculate, benchmark, and improve portfolio ESG performance crystallized while Megan Murday (MBA 2021) was studying at HBS. Now the CEO of the software startup... View Details

Keywords: Deborah Blagg

April 2021
Case

Transforming BlackBerry: From Smartphones to Software

By: Ranjay Gulati and Nicole Tempest Keller

On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business... View Details

Keywords: Pivot; Managing Change; Turnaround; Smartphone; Change Management; Leading Change; Transformation; Organizational Change and Adaptation; Digital Platforms; Change; Information Infrastructure; Applications and Software; Competitive Strategy; Cybersecurity; Technology Industry; Transportation Industry; Canada

November 2018 (Revised January 2022)
Case

JUUL and the Vaping Revolution

By: Michael W. Toffel, John Masko and Sarah Mehta

In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details

October 2007 (Revised March 2008)
Case

Dove: Evolution of a Brand

By: John A. Deighton

Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details

Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

March 2016 (Revised February 2023)
Exercise

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim

Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details

Keywords: Analysis; Digital Marketing

Web

Polaroid Timeline - Edwin H. Land & Polaroid | Harvard Business School

Alumni Business & Environment Executive Education Faculty Accounts Harvard Business Review Harvard Business School Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS... View Details

21 Aug 2000
Research & Ideas

Inside the OR: Disrupted Routines and New Technologies

which surgeons receive information from direct sensation, MICS calls for team members to supply the surgeon with vital information displayed on digital and visual monitors in the OR," write Edmondson, Bohmer and Pisano. "The... View Details

Keywords: by Hilah Geer

January 2018 (Revised October 2019)
Case

ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)

By: Feng Zhu, Weiru Chen and Shirley Sun

ZBJ.com (ZBJ), an online platform that connects knowledge workers to small- and medium-sized enterprises, is China’s largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15... View Details

Keywords: Outsourcing; Disintermediation; Digital Platforms; Information Technology; Problems and Challenges; Global Strategy; Information Technology Industry; China

Web

Change Password - Alumni

password, when choosing a password. Your new password must be at least 8 characters long. It must contain at least three of the following: AN UPPERCASE LETTER a lowercase letter a numeric digit a non-letter character (:!@#$%^&*?_~). It... View Details

Web

Buy Now, Pay Later: Cars on Time

Individual cases reveal that in Plymouth, as in the rest of the country, borrowers would go to extraordinary lengths to fulfill their contracts, even in the depths of the Great Depression. 23 James Surowiecki, “Masters of Main Street,” The New Yorker , July 12, 2010.... View Details

25 Feb 2015
HBS Seminar

Jeffrey Schnapp, Harvard Graduate School of Design

Web

Globalization - Faculty & Research

Harvard Business Review Digital Articles When tariffs are levied against a specific country, that country might attempt to circumvent the tariff by rerouting products through a third country to avoid the higher taxes. Research in the... View Details

Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

and child-welfare agencies. Bonita C. Stewart (MBA 1983) Board Partner, Gradient Ventures Bonita C. Stewart (MBA 1983) Board Partner, Gradient Ventures Bonita Stewart has extensive consumer technology and operational experience, as her career spans over four decades of... View Details

July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details