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  • All HBS Web  (4,351)
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  • All HBS Web  (4,351)
    • People  (7)
    • News  (1,032)
    • Research  (2,238)
    • Events  (58)
    • Multimedia  (99)
  • Faculty Publications  (1,790)
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  • 11 Jan 2021
  • Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

with Sharique Hasan and Aaron Chatterji of Duke University’s Fuqua School of Business, examined 35,262 high-tech startups founded globally between 2008 and 2013. They detailed their results in the working paper, Digital Experimentation... View Details
Keywords: by Kristen Senz
  • Web

Teacher Profiles - Case Method Project

and Digital Arts Magnet Valley Glen, CA MA Marisela Ramos Phillips Academy Andover, MA CT Elaina Rampolla Ridgefield High School Ridgefield, CT Subjects: History CT Meredith Ramsey Wilton High School Wilton, CT WI Katie Randall Beloit... View Details
  • October 2018 (Revised July 2023)
  • Case

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta
Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This product offers a reduced price to riders willing to carpool, walk a short distance to/from their pick-up and drop-off points, and wait a... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco
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Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Case 619-003, October 2018. (Revised July 2023.)
  • Web

Angela Q. Crispi | About

of areas including diversity & inclusion, external relations, financial, human resources, information technology, library, marketing and communications, operations and others. Angela has overseen the implementation of innovations from curriculum changes to faculty... View Details
  • June 2020 (Revised August 2020)
  • Case

Majid Al Futtaim Retail Geographic Expansion: Brick or Click?

By: Juan Alcácer and Alpana Thapar
This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the... View Details
Keywords: Stores; Ecommerce; Strategy; Expansion; Geographic Location; Decision Making; Internet and the Web; Digital Transformation; E-commerce; Retail Industry; Middle East
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Alcácer, Juan, and Alpana Thapar. "Majid Al Futtaim Retail Geographic Expansion: Brick or Click?" Harvard Business School Case 720-482, June 2020. (Revised August 2020.)
  • Web

Buy Now, Pay Later: Introduction

Consumer Credit Built Postwar America,” Enterprise & Society 9, no. 4 (December 2008): 614–618. Copyright © Presidents and Fellows of Harvard College Harvard University Harvard Employment Digital Accessibility View Details
  • 04 May 2015
  • Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

the team plans to conduct several field studies in real-world office environments as well as further experimental studies on digital collaboration. In the meantime, "Facts and Figuring" helps to explain how knowledge works, both... View Details
Keywords: by Carmen Nobel; Video Game; Web Services
  • May 2022 (Revised July 2022)
  • Case

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

By: David B. Yoffie and Daniel Fisher
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details
Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States
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Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022. (Revised July 2022.)
  • 25 Aug 2022
  • News

Reinventing the Future of Business

investments in innovations that enhance student learning and that hold the potential to generate solutions to important issues facing business and society. Harnessing the Tools of the Digital Age Understanding the Digital, Data, and... View Details

    Tanner Houston

    Keywords: digital health; digital health; digital health
    • Web

    Media Coverage - Managing the Future of Work

    Sandra Sucher 07 Mar 2025 DCRADIO.GOV What's Your Plan-Joseph Fuller Re: Joseph Fuller 04 Mar 2025 Business Insider A Report Card for Elon Re: Joseph Fuller 24 Feb 2025 HBS Working Knowledge What We Learned in Three Charts: Digital Divide... View Details
    • December 2022 (Revised January 2023)
    • Case

    Cann: High Hopes for Cannabis Infused Beverages

    By: Ayelet Israeli and Anne V. Wilson
    Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
    Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Food and Beverage Industry; United States; Canada; North America
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    Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
    • 21 Aug 2000
    • Research & Ideas

    Inside the OR: Disrupted Routines and New Technologies

    which surgeons receive information from direct sensation, MICS calls for team members to supply the surgeon with vital information displayed on digital and visual monitors in the OR," write Edmondson, Bohmer and Pisano. "The... View Details
    Keywords: by Hilah Geer
    • 01 Sep 2023
    • News

    Made in Italy

    HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
    Keywords: April White
    • Web

    Winners & Runners-Up | New Venture Competition

    Building a zero-fee money transfer platform for African migrants. Feather Health Kirsten Soong (MBA 2022) Daniel Navarro Mariya Rivkin (MBA 2022) Social Enterprise Track Runner-Up An AI driven digital platform to help people with chronic... View Details
    • Research Summary

    The Unexpected Effects of Workplace Transparency

    By: Ethan S. Bernstein

    Workplace transparency provides a foundation for learning and control, and therefore for satisfaction and productivity. Yet my research shows that an obsession with transparency-enhancing tools and structures can backfire, producing the unintended consequences of... View Details

    Keywords: Transparency; Privacy; Productivity; Field Experiments; Organizational Design; Organizational Structure; Behavior; Social and Collaborative Networks; Human Resources; Leadership; United States; Europe; China; Japan

      Capitalism at Risk: How Companies Can Lead

      Q. Who should take the lead in fixing market capitalism? A. Business, not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion,... View Details

      • Web

      Polaroid Timeline - Edwin H. Land & Polaroid | Harvard Business School

      Alumni Business & Environment Executive Education Faculty Accounts Harvard Business Review Harvard Business School Jobs MBA Recruiting Rock Center: Entrepreneurship Social Enterprise Initiative HBS Working Knoweldge Harvard Business School Executive Education More HBS... View Details
      • January 2018 (Revised October 2019)
      • Case

      ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)

      By: Feng Zhu, Weiru Chen and Shirley Sun
      ZBJ.com (ZBJ), an online platform that connects knowledge workers to small- and medium-sized enterprises, is China’s largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15... View Details
      Keywords: Outsourcing; Disintermediation; Digital Platforms; Information Technology; Problems and Challenges; Global Strategy; Information Technology Industry; China
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      Zhu, Feng, Weiru Chen, and Shirley Sun. "ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)." Harvard Business School Case 618-044, January 2018. (Revised October 2019.)
      • March 2016 (Revised February 2023)
      • Exercise

      Advertising Experiments at RestaurantGrades

      By: Michael Luca, Weijia Dai and Hyunjin Kim
      Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details
      Keywords: Analysis; Digital Marketing
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      Luca, Michael, Weijia Dai, and Hyunjin Kim. "Advertising Experiments at RestaurantGrades." Harvard Business School Exercise 916-038, March 2016. (Revised February 2023.)
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