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  • 01 Jun 2003
  • News

Books

development, and other business activities where on–demand creativity is essential to success. — Deborah Blagg Wheel, Deal, and Steal by D. Quinn Mills (Financial Times Prentice Hall) As a follow–up to last year’s Buy, Lie, and Sell High: How Investors Lost Out on... View Details
Keywords: Deborah Blagg; Laura Singleton; Donald; Sull; Henry; Chesbrough; Rob; Austin; Leslie; Perlow; Publishing Industries (except Internet); Information
  • 07 Jul 2003
  • Research & Ideas

The Organizational Model for Open Source

received a grant from the Mellon Foundation to further their work for educational environments. I doubt that nonprofit foundations will define the future of software development, but all evidence would indicate that they will continue to play an important role. Keep in... View Details
Keywords: by Mallory Stark
  • 08 Jul 2024
  • Research & Ideas

The Critical Computer Science Principles Every Strategic Leader Needs to Know

its own inventory. Today, Amazon is a classic example of “platformization”: The company grew from an online bookstore into a vast technological hub that provides logistics and advertising to third-party retailers and public cloud services underlying much of the View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 01 Jun 2001
  • News

Teaching for the Ages: the MBA Classroom in the 21st Century

CDs played music, not virtual-reality games. Will I even recognize the place? Related Platforms and Collaborations: Technological Innovation as a Case Method Supplement Virtual Plant Tours and Beer Game Dysfunction: Multimedia Cases Focus Classroom Discussion In the... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Dec 2013
  • News

Faculty Q&A: Playing the Hits

concert promoters very smartly, and that helped propel her into stardom. They also used the Internet really well, communicating with fans on social media and using YouTube videos and other types of visual media much better and more... View Details
Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer into Windows, and Apple set Apple Maps as the iOS default.... View Details
Keywords: Dina Gerdeman
  • November 24, 2020
  • Article

4 Strategies to Make Telehealth Work for Elderly Patients

By: Umar Ikram, Susanna Gallani, Jose F. Figueroa and Thomas W. Feeley
As providers have ramped up their use of telehealth during the COVID-19 pandemic, one group—the elderly—has experienced particular challenges in adopting the technologies. This article describes the strategies four innovative provider organizations have used to engage... View Details
Keywords: Telehealth; Health Pandemics; Health Care and Treatment; Internet and the Web; Age; Technology Adoption; Strategy
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  • Article

Network Effects Aren't Enough

By: Andrei Hagiu and Simon Rothman
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details
Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation
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  • 2015
  • Working Paper

Lost in the Clouds: The Impact of Changing Property Rights on Investment in Cloud Computing Ventures

By: Josh Lerner and Greg Rafert
Our analysis seeks to understand the impact of changing allocations of property rights on investment in new firms. We focus on the Cartoon Network, et al. v. Cablevision decision in the U.S., which narrowed the protection enjoyed by content creators (e.g., movie... View Details
Keywords: Technological Innovation; Venture Capital; Internet and the Web; Entrepreneurship; Investment; Copyright
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  • March 1998
  • Case

Launch

By: Jeffrey F. Rayport
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Publishing Industry
Related
  • March 1998 (Revised November 1999)
  • Case

USA TODAY Online

By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
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  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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  • March 2021 (Revised August 2024)
  • Case

Hotwire.com: Navigating Through Turbulence

By: Jeffrey F. Rayport, Manny de Zarraga and Eric Levine
On September 10, 2001, after speaking at an industry conference at New York’s World Trade Center, Hotwire co-founder Spencer Rascoff boarded a flight from Newark to San Francisco. After returning home, Rascoff awoke the next morning to a phone call informing him that... View Details
Keywords: September 11; Corporate Entrepreneurship; Business Growth and Maturation; Disruption; Decisions; Job Cuts and Outsourcing; Growth Management; Digital Platforms; Problems and Challenges; Risk and Uncertainty; Expansion; Internet and the Web; Leading Change; Leadership Style; Air Transportation Industry; Tourism Industry; San Francisco
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  • August 2002 (Revised June 2006)
  • Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

use the Internet to provide more detailed information of interest to specific stakeholders. Through Web 2.0 tools and technologies, a company can engage with all stakeholders in a meaningful dialogue that includes listening as well as... View Details
Keywords: by Martha Lagace
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

Dean's youthful Internet backing failed to generate enough votes at the polls. In the recent New Hampshire primary, Hillary Clinton's surprise win is attributable in part to her superior grassroots organizing there—the political... View Details
Keywords: by Sean Silverthorne
  • 06 Mar 2006
  • What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

individuals using their Internet sites that could endanger users' welfare, (2) resist such license requirements, or (3) cease doing business in China. The increased complexity arises from the fact that Yahoo, Google, and others are not... View Details
Keywords: by James Heskett; Technology
  • 01 Jan 2002
  • News

Orin C. Smith (MBA '67)

others, which is much more difficult to do in developed nations." Starbucks met that challenge by creating a "third place" for the customer between home and office, increasing the size of its stores and adding enticements such as soft chairs, fireplaces, View Details
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

numerous subsets of the songs on the album—but when the process is fully digital the costs of reproducing music are much lower. The Internet makes mixed bundling feasible. Q: You note that while demand for individual songs on services... View Details
Keywords: by Sean Silverthorne; Music
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

of enthusiasm for the Internet was just cresting. Rhyne's old-economy idea was the only nontechnology concept to make the semifinals. Her teammates moved on to other things, but she decided to try to build a business. And then began her... View Details
Keywords: by John S. Rosenberg