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Show Results For
- All HBS Web
(4,360)
- People (7)
- News (1,037)
- Research (2,243)
- Events (58)
- Multimedia (99)
- Faculty Publications (1,799)
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
- TeachingInterests
The Business of Entertainment, Media, and Sports (MBA)
By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details
- 2020
- Working Paper
Targeting for Long-Term Outcomes
By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral
Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details
Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result
Yang, Jeremy, Dean Eckles, Paramveer Dhillon, and Sinan Aral. "Targeting for Long-Term Outcomes." Working Paper, October 2020.
- Web
Teacher Profiles - Case Method Project
and Digital Arts Magnet Valley Glen, CA MA Marisela Ramos Phillips Academy Andover, MA CT Elaina Rampolla Ridgefield High School Ridgefield, CT Subjects: History CT Meredith Ramsey Wilton High School Wilton, CT WI Katie Randall Beloit... View Details
- 01 Dec 2023
- News
Rounding the Bend
out a digital tool called the Global Fibre Impact Explorer. It taps into the power of cloud computing to assess the risks of raw materials against factors such as air pollution, biodiversity, emissions, and water use, giving the fashion... View Details
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
provide new opportunities,” Datar says. “Even today, not all retailers have embraced data fully to the point where they think of themselves as data companies, and it might be why many companies are suffering.” Several traditional retailers are indeed tripping over the... View Details
- 28 Feb 2017
- First Look
First Look at New Research, February 28
important implications for many platform firms operating in today’s digital economy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52315 Harvard Business School Case 717-416 DO & CO: Gourmet Entertainment This case... View Details
Keywords: Sean Silverthorne
- Web
Information Technology | About
may result from the use of HBS Resources to violate copyright laws. You may be held responsible for misuse that occurs by allowing a third party access to your own computer, account, or network connection. Key Policies & Guidelines Authorized Use Privacy Policy... View Details
- Web
Speeding Up the Trade: Clippers and Steamships - A Chronicle of the China Trade
piracy, also stimulated refinements in hull design and rigging.” Layton, p. 44. John Heard, Diary, 1891. HC: FP-4, p. 123. John Heard, Diary, 1891. HC: FP-4, p. 139. Digital Accessibility Contact Baker Library Historical Collections Baker... View Details
- Web
Dean Srikant Datar Statements & Speeches | About
classrooms and on our campus. We find ourselves facing difficult and complex questions about what constitutes hate speech and private speech, particularly in a digital era; how we navigate free expression and our community values; how we... View Details
- 04 May 2015
- Research & Ideas
Need to Solve a Problem? Take a Break From Collaborating
the team plans to conduct several field studies in real-world office environments as well as further experimental studies on digital collaboration. In the meantime, "Facts and Figuring" helps to explain how knowledge works, both... View Details
- 26 Apr 2016
- First Look
April 26
Business School Case 316-143 Whither the Weather (Company): Forecasting 2016 CEO David Kenny led the transformation of the Weather Company from a television business to a Big Data technology company from 2012 until 2016, when IBM acquired its View Details
Keywords: Sean Silverthorne
- September 2021
- Article
Network Interconnectivity and Entry into Platform Markets
By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
Digital technologies have led to the emergence of many platforms in our economy today. In certain platform networks, buyers in one market purchase services from providers in many other markets, whereas in others, buyers primarily purchase services from providers within... View Details
Keywords: Network Interconnectivity; Platform Competition; Market Entry; Networks; Digital Platforms; Competition; Market Entry and Exit
Zhu, Feng, Xinxin Li, Ehsan Valavi, and Marco Iansiti. "Network Interconnectivity and Entry into Platform Markets." Information Systems Research 32, no. 3 (September 2021): 1009–1024.
- May 2022 (Revised July 2022)
- Case
The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022
By: David B. Yoffie and Daniel Fisher
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details
Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States
Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022. (Revised July 2022.)
- 21 Aug 2000
- Research & Ideas
Inside the OR: Disrupted Routines and New Technologies
which surgeons receive information from direct sensation, MICS calls for team members to supply the surgeon with vital information displayed on digital and visual monitors in the OR," write Edmondson, Bohmer and Pisano. "The... View Details
Keywords: by Hilah Geer
- 14 Jul 2023
- Blog Post
Harvard Business School Announces Its 2023-2024 Blavatnik Fellows
synthetic biology and data science company that’s digitizing taste and smell. Morgan previously ran business development and fundraising at Trellis Bioscience, a clinical-stage Series C startup developing rare native human antibodies... View Details
- 20 Aug 2024
- Cold Call Podcast
Angel City Football Club: A New Business Model for Women’s Sports
- 20 Aug 2024
- Interview
Angel City Football Club: A New Business Model for Women’s Sports
By: Jeffrey F. Rayport, Brian Kenny and Nicole Tempest Keller
Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a... View Details
"Angel City Football Club: A New Business Model for Women’s Sports." Cold Call (podcast), Harvard Business Review Group, August 20, 2024. (Interviewed by Brian Kenny.)
- July 2024
- Article
How Artificial Intelligence Constrains Human Experience
By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language... View Details
Keywords: Large Language Model; User Experience; AI and Machine Learning; Consumer Behavior; Technology Adoption; Risk and Uncertainty; Cost vs Benefits
Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research 9, no. 3 (July 2024): 241–256.
- February 2021
- Case
Enterprise Agility at Komerční Banka
By: Euvin Naidoo, Suraj Srinivasan and Sarah Gulick
In 2017, Jan Juchelka, the new CEO of Komerční Banka, identified the need for the bank to start an enterprise wide agile transformation. He started by working to create a sense of urgency to kick-start a process to enable the level of service delivery to customers he... View Details
Keywords: Agile; Agility; Transformation; Organizational Structure; Business Headquarters; Management Analysis, Tools, and Techniques; Management Systems; Banking Industry; Czech Republic
Naidoo, Euvin, Suraj Srinivasan, and Sarah Gulick. "Enterprise Agility at Komerční Banka." Harvard Business School Case 121-020, February 2021.