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Show Results For
- All HBS Web
(9,318)
- People (40)
- News (3,117)
- Research (4,029)
- Events (41)
- Multimedia (135)
- Faculty Publications (2,786)
- September 2020 (Revised June 2023)
- Exercise
Artea: Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
- 2004
- Book
R&D Meets M&A: Proceedings of the 2003 Conference on Innovation and Creativity in Chemical R&D
By: Arthur A. Daemmrich
Keywords: Research and Development; Mergers and Acquisitions; Conferences; Innovation and Invention; Creativity; Science
Daemmrich, Arthur A., ed. R&D Meets M&A: Proceedings of the 2003 Conference on Innovation and Creativity in Chemical R&D. Chemical Heritage Press, 2004.
- June 1991 (Revised April 1995)
- Case
Second Bank of the United States: Banks and Banking Before the Second Bank of the United States
Describes the problems of early banking, early attempts at central banking, achieving a sound uniform currency, and economic growth. Illustrates the problems of developing a sound money economy in a developing country and shows the difficulties of branch management in... View Details
Keywords: Currency; Business History; Central Banking; Communication; Economic Growth; Banking Industry; United States
McCraw, Thomas K. "Second Bank of the United States: Banks and Banking Before the Second Bank of the United States." Harvard Business School Case 391-262, June 1991. (Revised April 1995.)
- 03 Oct 2017
- Sharpening Your Skills
7 Effective Ways to Lead Teams
Temporary Teams Lightweight organizational structure improves performance of ad hoc teams. It’s Not Nagging: Why Persistent, Redundant Communication Works Managers who inundate their teams with the same messages, over View Details
Keywords: by Sean Silverthorne
- 04 May 2017
- Cold Call Podcast
Leading a Team to the Top of Mount Everest
Keywords: Re: Amy C. Edmondson
- 11 Mar 2021
- Blog Post
A Year as Co-Presidents: Q+A with AASU's Bukie Adebo (MBA 2021) and Alexis Jackson (MBA 2021)
financing. If you teach marketing, understand how Black images are portrayed and exploited. Treat it like any other area. For alumni, give resources to support the Black community at HBS View Details
- Web
IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology
to share their services and stories with the HBS community – and the world. The team set out create an easy-to-navigate ecosystem of sites that would not only provide the View Details
- 06 Mar 2025
- Blog Post
IFC India 2025: Sustainability in Action: Inside Hindustan Unilever’s Public Sanitation and Plastic Recycling Facilities
across the country. Introduction and ContextOur time in India exposed the severe risks vulnerable populations face due to climate change, while showcasing the resilience of local communities working to... View Details
- May 2020
- Article
Measuring Collaboration in Modern Organizations
By: Stephen Michael Impink, Andrea Prat and Raffaella Sadun
Internal communication has been a central theme in organizational economics, as employee collaboration provides insight into the structure of firms. Use of electronic communications data can be transformational for organizational economics, as these data provide a... View Details
Keywords: Collaboration; Employees; Interactive Communication; Measurement and Metrics; Organizations; Performance
Impink, Stephen Michael, Andrea Prat, and Raffaella Sadun. "Measuring Collaboration in Modern Organizations." AEA Papers and Proceedings 110 (May 2020): 181–186.
- Blog
Two-Year Action Plan Update: Q+A with Terrill Drake, Chief Diversity and Inclusion Officer at Harvard Business School
team, and get a pulse on what was happening and how people were feeling about the institution. I came in with a plan to listen. The community needs to see themselves in the... View Details
- October 2005 (Revised October 2006)
- Background Note
Marketing Promotions
Introduces the major communication vehicles and the process by which they can be brought together in an integrated marketing communications plan. View Details
Keywords: Marketing Communications
Wosinska, Marta. "Marketing Promotions." Harvard Business School Background Note 506-028, October 2005. (Revised October 2006.)
- 1980
- Article
R&D Performance as a Function of Internal Communication, Project Management, and the Nature of the Work
By: Thomas J. Allen, Denis M.S. Lee and Michael Tushman
Allen, Thomas J., Denis M.S. Lee, and Michael Tushman. "R&D Performance as a Function of Internal Communication, Project Management, and the Nature of the Work." IEEE Transactions on Engineering Management 27 (1980): 2–11.
- 02 Nov 2016
- Blog Post
The Benefits of a Residential Campus
residential campus, with the idea that living, studying, and socializing together only increases the opportunities for learning. About 80% of the student body chooses to live on campus, and it really... View Details
- June 2002
- Article
The Influence of Anti-Takeover Statutes on Incorporation Choice: Evidence on the 'Race' Debate and Antitakeover Overreaching
Subramanian, Guhan. "The Influence of Anti-Takeover Statutes on Incorporation Choice: Evidence on the 'Race' Debate and Antitakeover Overreaching." University of Pennsylvania Law Review 150, no. 6 (June 2002).
- 20 Oct 2023
- Blog Post
Three Stories from HBS PRIDE for National Coming Out Day
October 11 is National Coming Out Day (NCOD) and HBS is participating in events that celebrate the LGBTQ+ community throughout October as part of the broader LGBTQ+ History Month—a month focused on... View Details
- 11 May 2021
- Blog Post
Q+A on the Socioeconomic Inclusion Task Force with Holly Fetter (MBA 2020) and Alexxis Isaac (MBA 2020)
about?Holly: Class and class diversity—in terms of socioeconomic status—were topics that Alexxis and I heard a lot in our DEI conversations with students and administrators. We... View Details
- June 2018
- Case
Candor at Clever
By: Ethan Bernstein and Om Lala
Clever, a high-growth EdTech company based in San Francisco, had grown quickly in market share and headcount. As with many high-growth companies, however, early employees (many of whom had never managed people before) had been given the opportunity to manage teams, and... View Details
Keywords: Performance Feedback; Talent Development And Retention; Talent Management; Feedback; Difficult Conversations; Radical Candor; Scaling Start-ups; Scaling And Growth; Developing Effective Managers; Effective Managers; First-time Managers; Kim Scott; Clever; Bay Area; Silicon Valley; Interpersonal Communication; Talent and Talent Management; Human Resources; Leadership Development; Management Practices and Processes; Management Skills; Management Style; Organizations; Organizational Culture; Performance Evaluation; Conflict and Resolution; Technology Industry; Education Industry; San Francisco; United States
Bernstein, Ethan, and Om Lala. "Candor at Clever." Harvard Business School Case 418-087, June 2018.
- 04 Oct 2022
- What Do You Think?
Have Managers Underestimated the Need for Face-to-Face Contact?
(iStockphoto/SolStock) The COVID-19 pandemic changed the ways we worked, the ways we shopped, and the ways we interacted with others. It fostered some businesses—online selling, meeting services, and home... View Details
Keywords: by James Heskett
- 04 May 2021
- Blog Post
Asian American Pacific Islander Heritage Month at HBS
May is Asian American Pacific Islander (AAPI) Heritage Month. In a year characterized by growing levels of anti-AAPI hate across the country, we wanted to stand in solidarity and celebrate the diversity, character, View Details
- January 2010 (Revised May 2012)
- Case
TopCoder (A): Developing Software through Crowdsourcing
By: Karim R. Lakhani, David A. Garvin and Eric Lonstein
TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who... View Details
Keywords: Business Model; Innovation and Invention; Two-Sided Platforms; Motivation and Incentives; Social and Collaborative Networks; Competition; Software; Technology Industry
Lakhani, Karim R., David A. Garvin, and Eric Lonstein. "TopCoder (A): Developing Software through Crowdsourcing." Harvard Business School Case 610-032, January 2010. (Revised May 2012.)