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  • All HBS Web  (8,000)
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    • News  (2,452)
    • Research  (3,565)
    • Events  (18)
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  • February 2011 (Revised December 2012)
  • Case

The Ford Fiesta

By: John Deighton and Leora Kornfeld
Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details
Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry
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Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
  • 27 Feb 2020
  • Blog Post

Taking the LEAP into the Case Method

cross-registered the course of Leadership Execution and Action Planning (LEAP) for MBA students at Harvard Business School out of curiosity because he has great interest in the Harvard case method and its related knowledge. Dr. Su holds a... View Details
  • Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Case What Wartime Service Taught These Historic Leaders by Avery Forman What can corporate leaders learn from executives who served their country during wartime conflicts? Drawing on a series of case studies, Robert Simons shares... View Details
  • Program

Families in Business

Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries around the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your... View Details
  • July 2011
  • Case

Shifting the Diversity Climate: The Sodexo Solution

By: David A. Thomas and Stephanie J. Creary
This case profiles the evolution of Sodexo's diversity initiative. Diversity became a key priority for Sodexo, North America in 2001 after a class-action lawsuit was filed and certified in Washington, D.C. against Sodexo Marriot Services, Inc., the food services... View Details
Keywords: Diversity; Business Strategy; Globalization; Management Teams; Gender; Race; Ethnicity; Age; Food and Beverage Industry; North America; Washington (state, US)
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Thomas, David A., and Stephanie J. Creary. "Shifting the Diversity Climate: The Sodexo Solution." Harvard Business School Case 412-020, July 2011.
  • February 2018 (Revised October 2024)
  • Case

Hikma Pharmaceuticals Governance Journey

By: Lynn Paine, Suraj Srinivasan and Gamze Yucaoglu
The case opens with Said Darwazah, chairman and CEO of Hikma Pharmaceuticals, the multinational generics company, anticipating the company’s 2017 AGM and reflecting on changes made over the previous year to address concerns expressed by proxy advisors and some... View Details
Keywords: Boards Of Directors; Pharmaceuticals; Remuneration; Shareholder Engagement; Corporate Governance; Governing and Advisory Boards; Business and Shareholder Relations; Executive Compensation; Business Growth and Maturation; Emerging Markets; Private Sector; For-Profit Firms; Pharmaceutical Industry; Jordan
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Paine, Lynn, Suraj Srinivasan, and Gamze Yucaoglu. "Hikma Pharmaceuticals Governance Journey." Harvard Business School Case 318-108, February 2018. (Revised October 2024.)
  • March 2019
  • Supplement

Gender and Free Speech at Google (B)

By: Nien-hê Hsieh and Sarah Mehta
In November 2018, 20,000 Google employees participated in a walkout to protest the company’s decision to grant a $90 million exit package to a former executive accused of sexual misconduct. The case explores organizers’ demands and asks how the company’s senior leaders... View Details
Keywords: Free Speech; Ethnicity; Gender; Race; Employees; Employee Relationship Management; Recruitment; Labor; Employment; Lawsuits and Litigation; Technology Industry; United States; California
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Hsieh, Nien-hê, and Sarah Mehta. "Gender and Free Speech at Google (B)." Harvard Business School Supplement 319-085, March 2019.
  • February 2017
  • Case

GE Digital

By: Rajiv Lal and Scott Johnson
Known for manufacturing industrial equipment, GE has decided to invest in software and analytics capabilities to become a digital industrial company. They have also created a software platform that they hope will power the Industrial Internet. GE executives forecasted... View Details
Keywords: GE; General Electric; Manufacturing; Industrial Internet; Wind Power; Digital Manufacturing; Renewable Energy; Energy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Organizational Culture; Applications and Software; Growth and Development Strategy; Transformation; Green Technology Industry; Technology Industry; Manufacturing Industry; North America
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Lal, Rajiv, and Scott Johnson. "GE Digital." Harvard Business School Case 517-063, February 2017.
  • September 2008 (Revised April 2009)
  • Supplement

Martha Goldberg Aronson: Challenges at Mid-Career (B)

By: William W. George
Martha Goldberg Aronson of Medtronic is trying to decide whether to accept the offer from Medtronic CEO Bill Hawkins to become senior vice president and chief talent officer. Aronson returned from an executive role in Europe just 18 months before as vice president,... View Details
Keywords: Decision Choices and Conditions; Job Design and Levels; Leadership; Managerial Roles; Work-Life Balance
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George, William W. "Martha Goldberg Aronson: Challenges at Mid-Career (B)." Harvard Business School Supplement 409-030, September 2008. (Revised April 2009.)
  • September 2005 (Revised August 2006)
  • Case

Bain & Company's IT Practice (A)

In late 2001, the consultancy Bain must decide whether to launch information technology as a practice area within the firm. The senior executives who are Bain's clients have been asking more and more IT-related questions of the firm's partners, who find themselves... View Details
Keywords: Expansion; Information Technology; Experience and Expertise; Consulting Industry
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McAfee, Andrew P. "Bain & Company's IT Practice (A)." Harvard Business School Case 606-010, September 2005. (Revised August 2006.)
  • April 2000
  • Case

Financing of Project Achieve, The (A)

By: Mihir A. Desai
An entrepreneur is forced to analyze the tradeoffs between different equity providers through a detailed analysis of venture financing terms and cash flow forecasts. The founder of a Web-based IMS for schools must negotiate a term sheet, determine funding needs, value... View Details
Keywords: Business Startups; Forecasting and Prediction; Venture Capital; Cash Flow; Equity; Negotiation Deal; Valuation
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Desai, Mihir A. "Financing of Project Achieve, The (A)." Harvard Business School Case 200-042, April 2000.
  • 06 Sep 2022
  • News

Welcome MBA Class of 2024

  • 03 Jun 2022
  • News

Research Shows Racial Bias Is Real. Are We Ready to Talk about It?

  • 03 Nov 2022
  • Video

BOOKS@BAKER: Shared Sisterhood

  • Teaching Interest

Families in Business

By: Christina R. Wing

Like every company, family businesses must strive for growth amidst fierce competition, an evolving marketplace, and demanding customers. But family businesses also face a unique set of challenges and opportunities. In this Executive Education program, participants... View Details

  • July 1983 (Revised September 1986)
  • Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details
Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry
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Clarke, Darral G. "Johnson Wax: Enhance (B)." Harvard Business School Case 584-009, July 1983. (Revised September 1986.)
  • 20 Feb 2015
  • News

Revive the Balanced Scorecard for Your 21st-Century Startup

  • 08 Jul 2021
  • Video

Peter Wharton-Hood

Peter Wharton-Hood, a former senior executive at Standard Bank and Deutsche Bank in South Africa, discusses how a failed takeover attempt prompted Standard Bank in South Africa to invest in a range of new banking technologies, including an internet banking system which... View Details
  • 21 Jan 2021
  • Video

M. V. Subbiah

MV Subbiah, the Executive Chairman of the Murugappa Group, a large Indian business conglomerate, discusses the group’s AMM Foundation and its community initiatives that focuses primarily on small towns and villages. This includes the creation of four schools, the... View Details
  • Program

Disruptive Innovation

accomplished executives from various backgrounds, industries, and countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who... View Details
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