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  • All HBS Web  (2,086)
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    • News  (304)
    • Research  (1,473)
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  • All HBS Web  (2,086)
    • People  (3)
    • News  (304)
    • Research  (1,473)
    • Events  (17)
    • Multimedia  (10)
  • Faculty Publications  (949)
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  • May 2015 (Revised May 2017)
  • Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
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Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)

    Kyle Schirmann

    Kyle Schirmann is a doctoral student in the Strategy unit at Harvard Business School. His primary interests are science-based innovation in the Global South and the creative and cultural industries. Before joining HBS, Kyle worked as a software engineer at Bloomberg... View Details
    Keywords: arts; biotechnology; electronics; entertainment; high technology; music; internet
    • December 2011 (Revised May 2015)
    • Case

    Aviva Investors

    By: George Serafeim
    The Aviva Investors case describes the challenge of integrating sustainability considerations into the strategy and business practices of companies and into the decision making process of the investment community. Steve Waygood, Chief Responsible Investment Officer at... View Details
    Keywords: Investing; Investment Management; Shareholder Activism; Disclosure; Stock Exchanges; Sustainability; Sustainable Development; Sustainability Reporting; ESG; ESG (Environmental, Social, Governance) Performance; Social Impact; Activism; Investment; Management; Business and Shareholder Relations; Environmental Sustainability; United Kingdom
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    Serafeim, George, Robert G. Eccles, and Kyle Armbrester. "Aviva Investors." Harvard Business School Case 112-047, December 2011. (Revised May 2015.)
    • Research Summary

    (Avalok @ Harvard)

    Bhaskar's research program is aimed at applying and developing methods of computer science, social science and law to problems that significantly have both political and technical dimensions. (Avalok @ Harvard) is the primary vehicle for this research... View Details
    • 30 Jul 2014
    • News

    Were OkCupid’s and Facebook’s Experiments Unethical?

      Channing Spencer

      Channing Spencer is a Doctoral Candidate in the Organizational Behavior program jointly offered by Harvard Business School and the Department of Sociology at Harvard. She is also an affiliate of the Institute for Quantitative Social Science (IQSS).
      View Details

        Magie Cheng

        Mengjie (Magie) Cheng is a Ph.D. student in Marketing at Harvard Business School. She received her B.S. in Finance from Chu Kochen Honors College at Zhejiang University and M.S. in Management Science and... View Details
        • November 2007 (Revised June 2016)
        • Background Note

        Differences at Work: The Individual Experience

        By: Sandra J. Sucher
        This note presents some basic concepts and findings from social science research that can help you anticipate and manage some of the complexities of differences at work. View Details
        Keywords: Demographics
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        Sucher, Sandra J. "Differences at Work: The Individual Experience." Harvard Business School Background Note 608-068, November 2007. (Revised June 2016.)
        • February 2016 (Revised October 2017)
        • Case

        Nuclear Energy: An Answer to Climate Change?

        By: Michael W. Toffel, Glen W. S. Dowell and James Weber
        Environmental activist groups have traditionally opposed nuclear energy. However, the growing environmental problems associated with global climate change require major changes to reduce the carbon intensity of electricity generation. Should environmental groups... View Details
        Keywords: Nuclear Energy; Nuclear Power; Climate Change; Safety; Activism; Nonprofit; Environment; Environmental Protection; Social Movements; Energy; Energy Generation; Environmental Sustainability; Non-Governmental Organizations; Non-Renewable Energy; Energy Industry; United States
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        Toffel, Michael W., Glen W. S. Dowell, and James Weber. "Nuclear Energy: An Answer to Climate Change?" Harvard Business School Case 616-052, February 2016. (Revised October 2017.)
        • TeachingInterests

        Great Theorems of Microeconomic Theory

        By: Jerry R. Green
        This course covers the field of microeconomics as seen through the lens of the "great theorems" that have determined its evolution since WWII. During that time period the entire field of economics has changed. It is now described in terms of advanced mathematics, much... View Details
        • August 2015 (Revised October 2017)
        • Case

        Turnaround at Norsk Gjenvinning (A)

        By: George Serafeim
        Erik Osmundsen, CEO of Norsk Gjenvinning (NG), had initiated a program to strenghten corporate governance, eliminate corruption and improve compliance, and as a result the company had experienced a turnover of almost half of its top 70 line managers and strained... View Details
        Keywords: Change Leadership; Governance; Compliance; Waste Management; Environmental Impact; Social Responsibility; Industry Regulation; Regulatory Enforcement; Turnaround; Turn Around Management; Corruption; Leading Change; Change Management; Crime and Corruption; Governance Compliance; Wastes and Waste Processing; Industrial Products Industry; Norway; Scandinavia; Europe
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        Serafeim, George, and Shannon Gombos. "Turnaround at Norsk Gjenvinning (A)." Harvard Business School Case 116-012, August 2015. (Revised October 2017.)
        • 25 Apr 2011
        • News

        Harvard Business School Professor Emeritus Renato Tagiuri Dead at 91

        • 10 Jan 2018
        • News

        Publicly engaged PhDs shift the notion of the ivory tower

        • October 2017
        • Supplement

        Turnaround at Norsk Gjenvinning (B)

        By: George Serafeim
        The case describes the impact of Norsk Gjenvinning's (NG) transformation efforts on reducing corruption and non-compliance within the Norwegian waste management industry. View Details
        Keywords: Change Leadership; Governance; Compliance; Waste Management; Environmental Impact; Social Responsibility; Industry Regulation; Regulatory Enforcement; Change Management; Crime and Corruption; Governance Compliance; Wastes and Waste Processing; Norway
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        Serafeim, George, and David Freiberg. "Turnaround at Norsk Gjenvinning (B)." Harvard Business School Supplement 118-033, October 2017.
        • April 29, 2014
        • Column

        Corporate Reporting in the Big Data Era

        By: George Serafeim
        Advancements in information technology can improve corporate communication with shareholders, but not through incessant data dumps. Instead, companies will more likely be poised for continued success if they use digital platforms for long-term oriented engagement and... View Details
        Keywords: Integrated Reporting; Big Data; Corporate Reporting; Sustainability; Corporate Social Responsibility; Corporate Governance; Accounting; Reporting; Organizational Change and Adaptation; Corporate Accountability; Analytics and Data Science; Information Technology; Communication; Financial Reporting; Business and Shareholder Relations
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        Serafeim, George. "Corporate Reporting in the Big Data Era." IIRC Blog (April 29, 2014).
        • 31 Jan 2007
        • Working Paper Summaries

        Behavioral Decision Research, Legislation, and Society: Three Cases

        Keywords: by Max H. Bazerman

          Katherine B. Coffman

          Katherine Coffman is the Piramal Associate Professor of Business Administration in the Negotiations, Organizations & Markets unit. Before joining HBS, she was an assistant professor of economics at The Ohio State University and a visiting assistant professor of... View Details

            Marco E. Tabellini

            Marco Tabellini is an assistant professor in the Business, Government, and International Economy unit and is affiliated with the National Bureau of Economic Research (NBER), the Center for Economic Policy Research (CEPR), the Centre for Research... View Details

              John Beshears

              John Beshears is the Albert J. Weatherhead Jr. Professor of Business Administration in the Negotiation, Organizations & Markets Unit, teaching the second-year MBA course "Negotiation." He is also a research associate at the National Bureau of Economic Research.... View Details

              • October 2018 (Revised August 2023)
              • Case

              Safecast: Bootstrapping Human Capital to Big Data

              By: Ethan Bernstein and Stephanie Marton
              On March 11, 2011, at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean... View Details
              Keywords: Citizen Science; Creative Commons; Open Data; Open Architecture; Volunteer-based Organization; Fukushima Daiichi Nuclear Power Facility; 311; Nuclear; Radiation; Crowdsourcing; Bgeigie; Geiger Counters; Kickstarter; Sustainability; Sustainable Business And Innovation; Design; Energy Generation; Social Entrepreneurship; Human Capital; Innovation and Invention; Crisis Management; Organizational Structure; Organizational Design; Information Technology; Business Model; Energy Industry; Technology Industry; Japan; North and Central America; Europe
              Citation
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              Bernstein, Ethan, and Stephanie Marton. "Safecast: Bootstrapping Human Capital to Big Data." Harvard Business School Case 419-033, October 2018. (Revised August 2023.)
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