Publications

April 2015
Teaching Plan

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa Mazzanti

This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,... View Details

Keywords: Business Model; Internet and the Web; Open Source Distribution; Social Entrepreneurship; Education

06 Nov 2023
Research & Ideas

Did You Hear What I Said? How to Listen Better

to make sure that listeners were really paying attention to the screen, they were given a financial incentive to remember as many commercials as they could. “There’s a lot of social pressure to convey we are... View Details

Keywords: by Michael Blanding

January 2024 (Revised May 2024)
Case

PortageBay and ESG Analytics

By: Vikram S. Gandhi and Radhika Kak

In 2023, sustainable investors faced several challenges. The first was the lack of access to standardized and vetted environmental, social, and governance (ESG) data, and equally, the interpretation of this data into investment-useful insights. Reducing reliance on... View Details

Keywords: ESG Ratings; Investment Funds; Governance; Environmental Sustainability; Corporate Social Responsibility and Impact

May 2012
Background Note

Innovation Magic

By: Stefan Thomke and Jason Randal

Why do certain product and service experiences seem like magic, making them all but destined for success, while other items languish on store shelves? For a better understanding of that, perhaps there's no better place to turn to than the world of magic. Consider that... View Details

Keywords: Innovation; Product Differentiation; Experimentation; Personal Strategy ＆ Style; Innovation and Invention; Creativity; Service Operations; Product; Customer Satisfaction

17 Jul 2023
Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

In a post-pandemic business world of hybrid work and quiet quitting, companies must rethink how they motivate employees. Good incentive plans and reward structures require a careful analysis of a company’s objectives, culture, and View Details

Keywords: by Avery Forman

02 Sep 2002
Research & Ideas

The Role of Government When All Else Fails

now—at the dawn of the twenty-first century—it is hard to conceive of any more important or pervasive governmental function. The federal government now devotes a larger part of its budget to social insurance (such as unemployment and... View Details

Keywords: by Laura Linard

January–February 2019
Article

Who Loses When a Team Wins? Better Performance Increases Racial Bias

By: Letian Zhang

Although it is well known that organizational and team performance influences strategic decision-making, little is known about its impact on ascriptive inequality. This study proposes a performance effect on racial bias: higher team performance reduces managers’... View Details

Keywords: Discrimination; Race And Ethnicity; Performance Feedback; NBA; Prejudice and Bias; Race; Ethnicity; Performance; Sports

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2001
Book

From Heresy to Dogma: An Institutional History of Corporate Environmentalism

By: Andrew J. Hoffman

This is a pathbreaking account of how the environmental movement has led to profound changes in the perceptions and practices of large-scale corporations, as shown here in the chemical and petroleum industries. The book traces how market, social, and political... View Details

Keywords: Organizational Culture; Environmental Sustainability; Public Opinion; Social Issues

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02 Sep 2008
First Look

First Look: September 3, 2008

Building on previous theories of how social activists inspire field-level change, we hypothesize that shareholder actions and regulatory threats are likely to prime firms to cooperate with shareholder requests for information disclosure.... View Details

Keywords: Sean Silverthorne

01 Sep 2023
News

Bless this Stress

National Geographic for Disney+/Craig Parry In the first episode of the National Geographic docuseries Limitless with Chris Hemsworth, Modupe Akinola (MBA 2001/PhDOB 2009) and the Australian actor gaze across downtown Sydney to a skyscraper in the distance, teetering... View Details

Keywords: Jen McFarland Flint; Business Schools & Computer & Management Training; Educational Services

April 2011 (Revised May 2012)
Case

City Year: The Journey

By: Rosabeth Moss Kanter and James Weber

Throughout its first two decades, City Year, a non-profit organization, was dedicated to recruiting young adults to give a year of public service. It had passed through several growth phases but by 2010 a new challenge, and opportunity, had arisen when City Year and... View Details

Keywords: Education; Service Operations; Nonprofit Organizations; Growth and Development Strategy; Performance Efficiency; Resource Allocation

November–December 2024
Article

Why Employees Quit

By: Ethan Bernstein, Michael B. Horn and Bob Moesta

The so-called war for talent is still raging. But in that fight, employers continue to rely on the same hiring and retention strategies they’ve been using for decades. Why? Because they’ve been so focused on challenges such as poaching by industry rivals, competing in... View Details

Keywords: Retention; Recruitment; Talent and Talent Management; Employee Relationship Management; Motivation and Incentives

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10 Sep 2007
Research & Ideas

High Note: Managing the Medici String Quartet

Why would a business school professor want to write a case study about a string quartet? The answer was easy for Robert Austin, a scholar with research expertise in the management of innovation. While attending an academic workshop near Copenhagen, he had the good... View Details

Keywords: by Martha Lagace; Music

21 Sep 2009
Research & Ideas

Excessive Executive Pay: What’s the Solution?

intervention are quick to point out that more than two decades of well-meaning attempts to constrain ever-soaring corporate pay and to reform governance through legislation, regulation, and shareholder pressure have, for the most part,... View Details

Keywords: by Roger Thompson

June 2025
Article

Gender Diversity Performance and Voluntary Disclosure: Mind the (Gender Pay) Gap

By: June Huang and Shirley Lu

We study whether voluntary gender diversity disclosure is predictive of gender diversity performance. Exploiting a mandate in the United Kingdom that requires firms to disclose 2017 gender pay gap ("GPG") data for the first time, we find that providing voluntary gender... View Details

Keywords: Pay Gap; Diversity; Gender; Wages; Reputation; Corporate Disclosure; United Kingdom

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December 2020 (Revised June 2021)
Case

France Télécom (A): A Challenging Restructuring

By: Cynthia A. Montgomery and Ashley V. Whillans

These cases explore the impacts of industry shocks, resulting corporate actions that had a devastating impact on employees, and the legal conviction of corporate leaders for “institutional harassment."

This case series follows the evolution of France... View Details

November 2007 (Revised May 2008)
Case

Creativity under the Gun at Litmus Corporation

By: Teresa M. Amabile and Yana Litovsky

Teaches students to diagnose the circumstances under which time pressure can facilitate or hinder creativity. A team's creative "genius", Miles Grady, who previously conceptualized a revolutionary material for an important new product, must now significantly change... View Details

Keywords: Situation or Environment; Creativity; Innovation and Management; Problems and Challenges