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  • January 2023 (Revised June 2023)
  • Case

Replika: Embodying AI

By: Shikhar Ghosh, Shweta Bagai and Marilyn Morgan Westner
Replika was a virtual AI companion that provided a way for people to process their emotions, build connections in a safe environment, and get through periods of loneliness. The chatbot fulfilled a user's need for a friend, romantic partner, or purely an emotional... View Details
Keywords: AI; AI and Machine Learning; Applications and Software; Human Needs; California
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Ghosh, Shikhar, Shweta Bagai, and Marilyn Morgan Westner. "Replika: Embodying AI." Harvard Business School Case 823-090, January 2023. (Revised June 2023.)
  • July 2008
  • Case

Hilton Hotels: Brand Differentiation through Customer Relationship Management

By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details
Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry
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Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management." Harvard Business School Case 809-029, July 2008.
  • March 2015
  • Case

MELF and Business Culture in the Twin Cities (A)

By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details
Keywords: Education; Business and Community Relations; Management Teams; Minneapolis; Saint Paul
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Rose, Clayton S., and David Lane. "MELF and Business Culture in the Twin Cities (A)." Harvard Business School Case 315-078, March 2015.
  • 03 Mar 2003
  • What Do You Think?

Are Conditions Right for the Next Accounting Scandal?

tendency of risk-averse corporate audit committees to engage the biggest accounting firms insure that the oligopoly will become even stronger? Will it require the relaxation of guidelines regarding potential conflicts of interest among... View Details
Keywords: by James Heskett; Accounting; Financial Services
  • September 2023
  • Case

David Beckham (A)

By: Anita Elberse and David Moreno Vicente
In January 2022, superstar-athlete-turned-entrepreneur David Beckham is deciding on a proposal that has the potential to significantly change the trajectory of his business career: Authentic Brands Group (‘Authentic’) has offered to engage in a strategic partnership... View Details
Keywords: Joint Ventures; Decisions; Brands and Branding; Negotiation Offer; Partners and Partnerships; Sports
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Elberse, Anita, and David Moreno Vicente. "David Beckham (A)." Harvard Business School Case 524-039, September 2023.
  • January 1990 (Revised August 1992)
  • Case

R&D Race

Two firms are engaged in a race to develop a new process. Various strategic aspects of the race are analyzed. View Details
Keywords: Competition; Product Development
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Brandenburger, Adam M., and Vijay Krishna. "R&D Race." Harvard Business School Case 190-108, January 1990. (Revised August 1992.)
  • March 2015
  • Supplement

MELF and Business Culture in the Twin Cities (B)

By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the... View Details
Keywords: Education; Business and Community Relations; Management Teams; Minneapolis; Saint Paul
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Rose, Clayton S., and David Lane. "MELF and Business Culture in the Twin Cities (B)." Harvard Business School Supplement 315-079, March 2015.
  • October 2023 (Revised June 2024)
  • Case

ReUp Education: Can AI Help Learners Return to College?

By: Kris Ferreira, Christopher Thomas Ryan and Sarah Mehta
Founded in 2015, ReUp Education helps “stopped out students”—learners who have stopped making progress towards graduation—achieve their college completion goals. The company relies on a team of success coaches to engage with learners and help them reenroll. In 2019,... View Details
Keywords: AI; Algorithms; Machine Learning; Edtech; Education Technology; Analysis; Higher Education; AI and Machine Learning; Customization and Personalization; Failure; Education Industry; Technology Industry; United States
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Ferreira, Kris, Christopher Thomas Ryan, and Sarah Mehta. "ReUp Education: Can AI Help Learners Return to College?" Harvard Business School Case 624-007, October 2023. (Revised June 2024.)
  • 2019
  • Chapter

Return on Invested Capital (ROIC)

By: Carliss Y. Baldwin
Return on invested capital (ROIC) is a financial measure of the profitability of a firm or business unit. If it is greater than the business's cost of capital, then reinvestment of earnings increases shareholder VALUE. The ROIC also determines a maximum self-sustaining... View Details
Keywords: Capital Efficiency; Dupont Analysis; Financial Metrics; Schumpeterian Competition; Sustainable Growth; Competitive Advantage; Financial Strategy; Resource Allocation; Valuation; Value Creation
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Baldwin, Carliss Y. "Return on Invested Capital (ROIC)." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic. (Pre-published, October 2013.)
  • March 2011 (Revised August 2012)
  • Case

Caesars Entertainment: CodeGreen

By: George Serafeim, Robert G. Eccles and Tiffany A. Clay
The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction. View Details
Keywords: Customer Satisfaction; Employees; Corporate Social Responsibility and Impact; Environmental Sustainability; Motivation and Incentives; Accommodations Industry; Entertainment and Recreation Industry
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Serafeim, George, Robert G. Eccles, and Tiffany A. Clay. "Caesars Entertainment: CodeGreen." Harvard Business School Case 111-115, March 2011. (Revised August 2012.)
  • November 2014 (Revised March 2017)
  • Exercise

Walmart: Segmenting Social Impact

By: Michael Porter, Mark Kramer and Pamela Sud
This case provides a sample of Walmart's social engagement activities and asks students to categorize each as philanthropy, corporate social responsibility, or creating shared value. View Details
Keywords: Creating Shared Value; Society; Value Creation; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Retail Industry
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Porter, Michael, Mark Kramer, and Pamela Sud. "Walmart: Segmenting Social Impact." Harvard Business School Exercise 715-435, November 2014. (Revised March 2017.)
  • July 2013 (Revised May 2024)
  • Case

BMVSS: Changing Lives, One Jaipur Limb at a Time

By: Srikant Datar and Saloni Chaturvedi
Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details
Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Philanthropy and Charitable Giving; Growth and Development Strategy; Medical Devices and Supplies Industry; Health Industry; India; Asia
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Datar, Srikant, and Saloni Chaturvedi. "BMVSS: Changing Lives, One Jaipur Limb at a Time." Harvard Business School Case 114-007, July 2013. (Revised May 2024.)
  • March 2017 (Revised May 2019)
  • Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane
Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details
Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
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Gupta, Sunil, Srinivas K. Reddy, and David Lane. "Marketing Transformation at Mastercard." Harvard Business School Case 517-040, March 2017. (Revised May 2019.)
  • October 2007 (Revised March 2009)
  • Case

Advanced Energy: Programs for Energy Conservation

By: V. Kasturi Rangan and Brooke Barton
Describes the dilemma facing Advanced Energy (AE), a $6 million nonprofit engaged in energy conservation in North Carolina. Most of the money for its programs comes from a Public Benefits Fund (PBF) enacted by the state legislature. With renewed effort by activists in... View Details
Keywords: Energy Conservation; Public Equity; Performance Efficiency; Nonprofit Organizations; Conflict and Resolution; Energy Industry; Utilities Industry
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Rangan, V. Kasturi, and Brooke Barton. "Advanced Energy: Programs for Energy Conservation." Harvard Business School Case 508-003, October 2007. (Revised March 2009.)
  • December 1990 (Revised February 2000)
  • Supplement

Wisconsin Central Ltd. Railroad and Berkshire Partners, Video

By: Michael C. Jensen and Brian Barry
Edward Burkhardt, president and CEO of Wisconsin Central, and Carl Freebback, general partner of Berkshire Partners, engage in a question and answer session with the students. View Details
Keywords: Financial Management; Governing and Advisory Boards; Leveraged Buyouts; Financial Condition; Financing and Loans; Corporate Finance; Rail Industry
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Jensen, Michael C., and Brian Barry. "Wisconsin Central Ltd. Railroad and Berkshire Partners, Video." Harvard Business School Video Supplement 891-509, December 1990. (Revised February 2000.)
  • 09 Nov 2015
  • Working Paper Summaries

Toxic Workers

Keywords: by Dylan Minor
  • Article

Relational Reconciliation: Socializing Others Across Demographic Differences

By: Lakshmi Ramarajan and Erin M. Reid
In demographically diverse organizations, employees charged with socializing others— socialization agents—must navigate a deep tension between the organization’s needs to integrate individuals into a collective and individuals’ needs for recognition of their unique... View Details
Keywords: Diversity; Organizational Culture; Identity; Employees
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Ramarajan, Lakshmi, and Erin M. Reid. "Relational Reconciliation: Socializing Others Across Demographic Differences." Academy of Management Journal 63, no. 2 (April 2020): 356–385.
  • 30 Jul 2007
  • Research & Ideas

Repugnant Markets and How They Get That Way

understand better and engage more with the phenomenon of ‘repugnant transactions,' which, I will argue, often serves as an important constraint on markets and market design." The U.S. market for kidneys, which Roth and colleagues... View Details
Keywords: by Martha Lagace
  • 23 Jul 2018
  • Research & Ideas

The Open Office Revolution Has Gone Too Far

SolStock As of this July, what do Isaac Newton, Charles Darwin, and Associate Professor Ethan Bernstein have in common? They’ve all published in Philosophical Transactions of the Royal Society B. Bernstein’s new paper, The Impact of the ‘Open’ Workspace on Human... View Details
Keywords: Re: Ethan S. Bernstein
  • January–February 2015
  • Article

Social Comparisons and Deception Across Workplace Hierarchies: Field and Experimental Evidence

By: Benjamin Edelman and Ian Larkin
We examine how unfavorable social comparisons differentially spur employees of varying hierarchical levels to engage in deception. Drawing on literatures in social psychology and workplace self-esteem, we theorize that negative comparisons with peers could cause either... View Details
Keywords: Behavior; Rank and Position; Employees
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Edelman, Benjamin, and Ian Larkin. "Social Comparisons and Deception Across Workplace Hierarchies: Field and Experimental Evidence." Organization Science 26, no. 1 (January–February 2015): 78–98.
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