Filter Results:
(335)
Show Results For
- All HBS Web
(335)
- News (96)
- Research (200)
- Multimedia (19)
- Faculty Publications (159)
Show Results For
- All HBS Web
(335)
- News (96)
- Research (200)
- Multimedia (19)
- Faculty Publications (159)
- Article
The Magic That Makes Customer Experiences Stick
By: Stefan Thomke
Why do some customer experiences have that magical "wow" factor, making them all destined for success, while others get few, if any, enthusiastic customer responses? How would we "design" a great customer experience? These are some of the questions that the article... View Details
Keywords: Customer Experience; Emotion; Innovation; Experimentation; Storytelling; Customer Satisfaction; Emotions; Design; Innovation and Invention
Thomke, Stefan. "The Magic That Makes Customer Experiences Stick." MIT Sloan Management Review 61, no. 1 (Fall 2019).
- March–April 2013
- Article
Unlocking Innovation Through Business Experimentation
By: Stefan Thomke
There is a downside to businesses that focus heavily on standardization, optimization, and driving out variability: Such organizations leave themselves vulnerable to underinvesting in experimentation and variation, which are the lifeblood of innovation. Good... View Details
Keywords: Experimentation; Innovation Management; Learning And Development; Research; Innovation and Management; Business Processes
Thomke, Stefan. "Unlocking Innovation Through Business Experimentation." European Business Review (March–April 2013): 55–58.
- 2006
- Class Lecture
Experimentation Matters: New Opportunities for Innovation
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Experimentation Matters: New Opportunities for Innovation." Boston: Harvard Business School Publishing Class Lecture, 2006. Electronic. (Faculty Lecture: HBSP Product Number 9-370-6C.)
- 2005
- Chapter
Experimentation Strategies and Technological Change
By: Stefan Thomke
Thomke, Stefan. "Experimentation Strategies and Technological Change." In Handbuch Technologie- und Innovationsmanagement, edited by S. Albers and O. Gassmann, 341–358. Wiesbaden: Gabler Verlag, 2005, German ed.
- 10 Jun 2015
- News
High-Tech Tools Won’t Automatically Improve Your Operations
- 20 Feb 2020
- News
Productive Innovation: Building a Culture of Experimentation
- 06 Aug 2019
- News
The Magic That Makes Customer Experiences Stick
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 13 Nov 2012
- First Look
First Look: November 13
paid forward in kind, greed was paid forward more than generosity. This asymmetry was driven by negative affect, such that a positive affect intervention disrupted the tendency to pay greed forward. Implications for models of generalized... View Details
Keywords: Sean Silverthorne
- Article
Managing Digital Design at BMW
By: Stefan Thomke
Thomke, Stefan. "Managing Digital Design at BMW." Special Issue on The Human Dimensions of Managing Digital Design. Design Management Journal 12, no. 2 (Spring 2001): 20–28.
- 2004
- Chapter
Die Kunst des Experimentierens - vom Fehler zur Innovation
By: Stefan Thomke
Thomke, Stefan. "Die Kunst des Experimentierens - vom Fehler zur Innovation." In Innovationen - Verspechen an die Zukunft, edited by Thomas Ganswindt. Hamburg: Hoffmann und Campe, 2004, German ed.
- 30 Mar 2020
- News
Why Is the U.S. Behind on Coronavirus Testing?
- Apr 14 2016
- Interview
Learning to Innovate
- 01 Oct 2001
- News
The Eyes Have It: Business Plan Winners Pursue Global Vision
hadn't really thought about this problem until he visited Peru and noticed that hardly anybody there wore glasses. Back at HBS, in Associate Professor Stefan Thomke's elective course Managing Product Development, Houghton started... View Details
Keywords: eyeglasses
- March 2003
- Teaching Note
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A) and (B) (TN)
By: Stefan H. Thomke
Teaching Note for (9-600-028) and (9-600-029). View Details
- TeachingInterests
Senior Executive Leadership Program - Middle East (SELPME)
By: Stefan H. Thomke
Change is everywhere in the Middle East today, as many countries seek to diversify their economies and encourage new industries. While the region's complexity includes distinct political and economic conditions in each country in addition to an uncertain global... View Details
- 01 Feb 2001
- News
Design Moguls
The HBS Design Fair 2000, held December 4 in Kresge Hall, showcased final projects for the MBA elective course, Managing Product Development, taught by Associate Professor Stefan Thomke. Second-year students... View Details
Keywords: Educational Services