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Show Results For
- All HBS Web
(339)
- News (90)
- Research (200)
- Multimedia (14)
- Faculty Publications (159)
- 01 Sep 2015
- News
The Protagonist Goes Prime Time
at HBS is to that early endeavor what an HD flat-screen TV is to a black-and-white with rabbit ears. The much-taught original “IDEO Product Develop-ment” case, written by Professor Stefan View Details
Keywords: April White
- 2001
- Chapter
Enlightened Experimentation: The New Innovation Imperative
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Enlightened Experimentation: The New Innovation Imperative." In Harvard Business Review on Innovation. Boston, MA: Harvard Business School Press, 2001.
- 2001
- Chapter
The Impact of Technology on Knowledge Creation: A Study of Experimentation in Integrated Circuit Design
By: Stefan Thomke
Thomke, Stefan. "The Impact of Technology on Knowledge Creation: A Study of Experimentation in Integrated Circuit Design." In Knowledge Emergence: Social, Technical, and Evolutionary Dimensions of Knowledge Creation, edited by Ikujiro Nonaka and Toshihiro Nishiguchi, 76–92. New York: Oxford University Press, 2001.
- February 2001
- Article
Enlightened Experimentation: The New Imperative for Innovation
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Enlightened Experimentation: The New Imperative for Innovation." Harvard Business Review 79, no. 2 (February 2001). (Reprinted in Harvard Business Review on Innovation. Boston, MA: Harvard Business School Press, 2001.)
- Article
The Magic That Makes Customer Experiences Stick
By: Stefan Thomke
Why do some customer experiences have that magical "wow" factor, making them all destined for success, while others get few, if any, enthusiastic customer responses? How would we "design" a great customer experience? These are some of the questions that the article... View Details
Keywords: Customer Experience; Emotion; Innovation; Experimentation; Storytelling; Customer Satisfaction; Emotions; Design; Innovation and Invention
Thomke, Stefan. "The Magic That Makes Customer Experiences Stick." MIT Sloan Management Review 61, no. 1 (Fall 2019).
- March–April 2013
- Article
Unlocking Innovation Through Business Experimentation
By: Stefan Thomke
There is a downside to businesses that focus heavily on standardization, optimization, and driving out variability: Such organizations leave themselves vulnerable to underinvesting in experimentation and variation, which are the lifeblood of innovation. Good... View Details
Keywords: Experimentation; Innovation Management; Learning And Development; Research; Innovation and Management; Business Processes
Thomke, Stefan. "Unlocking Innovation Through Business Experimentation." European Business Review (March–April 2013): 55–58.
- 2006
- Class Lecture
Experimentation Matters: New Opportunities for Innovation
By: Stefan Thomke
Keywords: Innovation and Invention
Thomke, Stefan. "Experimentation Matters: New Opportunities for Innovation." Boston: Harvard Business School Publishing Class Lecture, 2006. Electronic. (Faculty Lecture: HBSP Product Number 9-370-6C.)
- 2005
- Chapter
Experimentation Strategies and Technological Change
By: Stefan Thomke
Thomke, Stefan. "Experimentation Strategies and Technological Change." In Handbuch Technologie- und Innovationsmanagement, edited by S. Albers and O. Gassmann, 341–358. Wiesbaden: Gabler Verlag, 2005, German ed.
- 10 Jun 2015
- News
High-Tech Tools Won’t Automatically Improve Your Operations
- 20 Feb 2020
- News
Productive Innovation: Building a Culture of Experimentation
- 06 Aug 2019
- News
The Magic That Makes Customer Experiences Stick
- 22 Sep 2016
- News
Innovation Under Constraint: Constructing a Turnaround at Lego
- 01 Oct 2001
- News
The Eyes Have It: Business Plan Winners Pursue Global Vision
hadn't really thought about this problem until he visited Peru and noticed that hardly anybody there wore glasses. Back at HBS, in Associate Professor Stefan Thomke's elective course Managing Product Development, Houghton started... View Details
Keywords: eyeglasses
- 03 Jan 2007
- First Look
First Look: January 3, 2007
compared to the opening of new establishments by existing firms. We find interstate banking deregulations had a strong positive effect on the birth of new firms relative to the facility expansions of existing firms. We find limited... View Details
Keywords: Sean Silverthorne
- 20 Aug 2015
- News
Innovation needed for long-term sustainability
- 20 Jul 2015
- News
Better innovation
- 12 Jun 2024
- News
How Booking.com Sustains a Culture of Innovation
- 30 Dec 2020
- News