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  • All HBS Web  (731)
    • News  (135)
    • Research  (488)
    • Events  (2)
    • Multimedia  (7)
  • Faculty Publications  (376)

Show Results For

  • All HBS Web  (731)
    • News  (135)
    • Research  (488)
    • Events  (2)
    • Multimedia  (7)
  • Faculty Publications  (376)
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  • December 1978 (Revised March 1992)
  • Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)
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Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
  • December 1997 (Revised January 1998)
  • Case

STAR TV (F)

By: Michael Y. Yoshino and Cate Reavis
Keywords: Media and Broadcasting Industry
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Yoshino, Michael Y., and Cate Reavis. "STAR TV (F)." Harvard Business School Case 398-080, December 1997. (Revised January 1998.)
  • May 1994 (Revised September 1994)
  • Case

STAR TV (B)

By: J. Peter Williamson and Michael Y. Yoshino
Keywords: Media and Broadcasting Industry
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Williamson, J. Peter, and Michael Y. Yoshino. "STAR TV (B)." Harvard Business School Case 394-213, May 1994. (Revised September 1994.)
  • 1998
  • Working Paper

The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse

By: Thomas R. Eisenmann
Keywords: Management Systems; Television Entertainment; Media and Broadcasting Industry; United States
Citation
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Eisenmann, Thomas R. "The U.S. Cable Television Industry, 1948-1995: Managerial Capitalism in Eclipse." Harvard Business School Working Paper, No. 99-050, October 1998.
  • Article

The Entrepreneurial M-Form: Strategic Integration in Global Media Firms

By: T. R. Eisenmann and J. L. Bower
Keywords: Entrepreneurship; Strategy; Integration; Global Range; Business Ventures; Media; Media and Broadcasting Industry
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Eisenmann, T. R., and J. L. Bower. "The Entrepreneurial M-Form: Strategic Integration in Global Media Firms." Organization Science 11, no. 3 (May–June 2000): 348–355.
  • August 1978 (Revised May 1993)
  • Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger
Keywords: Media and Broadcasting Industry; California
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Herzlinger, Regina E. "Community Television of Southern California: KCET." Harvard Business School Case 179-046, August 1978. (Revised May 1993.)
  • June 1990
  • Case

CBS vs. Andy Rooney

By: Joseph L. Badaracco Jr.
Keywords: Media and Broadcasting Industry
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Badaracco, Joseph L., Jr. "CBS vs. Andy Rooney." Harvard Business School Case 390-215, June 1990.
  • February 1977 (Revised May 1993)
  • Case

WJAC (B): Financing a Growing Organization

By: Regina E. Herzlinger
Keywords: Organizations; Finance; Media and Broadcasting Industry
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Herzlinger, Regina E. "WJAC (B): Financing a Growing Organization." Harvard Business School Case 177-158, February 1977. (Revised May 1993.)
  • 04 Mar 2009
  • Op-Ed

Credit is Not the Bogey

to loan Americans money. In the housing sector, an explosion of subprime lenders gave borrowers deals that were truly too good to be true, trapping them in impossible loans. In the retail sector, credit card agencies flooded mailboxes, offering easy entrée to the good... View Details
Keywords: by Nicolas P. Retsinas & Eric S. Belsky; Construction; Real Estate; Financial Services
  • 16 Feb 2021
  • Working Paper Summaries

Bollywood, Skin Color, and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

Keywords: by Sudev Sheth, Geoffrey Jones, and Morgan Spencer; Media & Broadcasting
  • 02 Oct 2019
  • Cold Call Podcast

Can Gimlet Turn a Podcast Network into a Disruptive Platform?

Keywords: Re: John A. Deighton & Jeffrey F. Rayport; Media & Broadcasting
  • 03 Aug 2016
  • Research & Ideas

Ominous Background Music Is Bad for Sharks

Sharks have been stigmatized on screen for decades, from the 1975 movie Jaws, in which a gigantic great white shark terrorizes a resort island off the coast of Massachusetts, to the 2013 movie Sharknado, in which the eponymous spout of shark-infested seawater... View Details
Keywords: by Carmen Nobel; Media & Broadcasting
  • 17 Aug 2016
  • Working Paper Summaries

The Empirical Economics of Online Attention

Keywords: by Andre Boik, Shane Greenstein, and Jeffrey Prince; Media & Broadcasting
  • 08 Feb 2022
  • Cold Call Podcast

What’s Next for Nigerian Production Studio EbonyLife Media?

Keywords: Re: Andy Wu; Media & Broadcasting
  • 17 Jun 2019
  • Working Paper Summaries

The Comprehensive Effects of a Digital Paywall Sales Strategy

Keywords: by Doug J. Chung, Ho Kim, and Reo Song; Media & Broadcasting
  • 23 May 2016
  • Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

Obtaining an image from the Internet is as easy as right-clicking and downloading. We’ve all done it—or, ahem, know someone who has. We rarely think about who created these images or whether we have the rights to use them. This leaves the owners of those images with a... View Details
Keywords: by Michael Blanding; Media & Broadcasting; Media & Broadcasting
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7 million per 30-second spot, perhaps... View Details
Keywords: by Kim Girard; Media & Broadcasting; Media & Broadcasting
  • September 2021 (Revised December 2021)
  • Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar
In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details
Keywords: Pricing; Growth; Profitability; Subscription Business; Business Model Innovation; Fintech; Subscription; Performance Measurement; Promotions; International Marketing; Streaming; Competition; Marketing; Price; Strategy; Entrepreneurship; Performance; Measurement and Metrics; Business Model; Media and Broadcasting Industry; Middle East; North Africa
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Ofek, Elie, Marco Bertini, and Alpana Thapar. "STARZPLAY: Shooting for the Stars." Harvard Business School Case 522-005, September 2021. (Revised December 2021.)
  • September 2021 (Revised March 2022)
  • Case

Katie Couric Media: Landing the First Client

By: N. Louis Shipley and William R. Kerr
In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental... View Details
Keywords: Customer Acquisition; Subscription Model; Entrepreneurship; Business Startups; Media; Customers; Acquisition; Social Issues; Brands and Branding; Media and Broadcasting Industry
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Shipley, N. Louis, and William R. Kerr. "Katie Couric Media: Landing the First Client." Harvard Business School Case 822-011, September 2021. (Revised March 2022.)
  • 1997
  • Chapter

Alliance Clusters in Multimedia: Safety Net or Entanglement?

By: D. A. Leonard and C. Gomes-Casseres
Keywords: Alliances; Media; Media and Broadcasting Industry
Citation
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Leonard, D. A., and C. Gomes-Casseres. "Alliance Clusters in Multimedia: Safety Net or Entanglement?" In Competing in the Age of Digital Convergence, edited by D. B. Yoffie. Boston: Harvard Business School Press, 1997.
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