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  • September 2024 (Revised December 2024)
  • Case

Ming Min Hui at Boston Ballet

By: Edward H. Chang, David Allen and Annelena Lobb
This case asks how Ming Min Hui, the newly appointed executive director of Boston Ballet, should ensure that the company stays true to its art form yet relevant to its times. Hui stood out among ballet leaders as a young, Asian American woman with a Harvard Business... View Details
Keywords: Arts; Change; Diversity; Gender; Race; Theater Entertainment; Leadership; Management; Nonprofit Organizations; Entertainment and Recreation Industry; Music Industry; United States; Massachusetts; Boston
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Chang, Edward H., David Allen, and Annelena Lobb. "Ming Min Hui at Boston Ballet." Harvard Business School Case 925-003, September 2024. (Revised December 2024.)
  • November 2017
  • Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand & Product Management; Big Data; "Marketing Analytics"; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
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Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Teaching Note 518-053, November 2017.
  • April 1995 (Revised December 2006)
  • Case

Identify the Nonprofit

By: Regina E. Herzlinger and Ramona Hilgenkamp
This case presents financial statements and selected ratios for seven unidentified nonprofit organizations and asks that each set of financial information be matched with one of the following nonprofit entities: a public television station, a suburban hospital, a... View Details
Keywords: Nonprofit Organizations; Financial Statements
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Herzlinger, Regina E., and Ramona Hilgenkamp. "Identify the Nonprofit." Harvard Business School Case 195-215, April 1995. (Revised December 2006.)
  • 11 Aug 2011
  • Lessons from the Classroom

Perfecting the Project Pitch

Everyone has a good idea for the next hot start-up or the next great invention. Everyone. Just turn to the person next to you on the subway and ask her; she'll almost certainly detail a can't-miss opportunity. Developing the idea often is the easiest part of the... View Details
Keywords: by Dennis Fisher
  • 14 Jun 2013
  • Talk

Why Business Can Be Good at Solving Social Problems

By: Michael E. Porter

Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and... View Details

Keywords: Creating Shared Value; Strategy; Value Creation; Corporate Social Responsibility and Impact; Profit; Scotland
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Porter, Michael E. "Why Business Can Be Good at Solving Social Problems." TEDGlobal, TED, London, United Kingdom, June 14, 2013.
  • 2001
  • Case

Encylopedia Britannica (A)

By: Vijay Govindarajan and Praveen Kopalle
Two Scotsmen, Colin Macfarquhar, a printer, and Andrew Bell, an engraver, formed a partnership in 1768 to publish a "Dictionary of Arts and Sciences." The initial three-volume set was published as Encyclopedia Britannica. By 1990, consumers were purchasing the volumes... View Details
Keywords: Competition; Software; Books; Information Publishing; Publishing Industry
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Govindarajan, Vijay, and Praveen Kopalle. "Encylopedia Britannica (A)." 2001. (Case No. 2-0007.)
  • March 2009
  • Article

Applicant and Examiner Citations in U.S. Patents: An Overview and Analysis

By: Juan Alcacer, Michelle Gittelman and Bhaven Sampat
Prior art patent citations have become a popular measure of patent quality and knowledge flow between firms. Interpreting these measurements is complicated, in some cases, because prior art citations are added by patent examiners as well as by patent applicants. The... View Details
Keywords: Citations; Patents; Knowledge Sharing; Measurement and Metrics; Quality; United States
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Alcacer, Juan, Michelle Gittelman, and Bhaven Sampat. "Applicant and Examiner Citations in U.S. Patents: An Overview and Analysis." Research Policy 38, no. 2 (March 2009): 415–427.
  • September 2003 (Revised February 2004)
  • Case

Alessi: Evolution of an Italian Design Factory (B)

By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
Since the 1970s, world-renowned architect and designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where... View Details
Keywords: Design; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Goals and Objectives; Consumer Products Industry; Italy
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Moon, Youngme E., Vincent Dessain, and Anders Sjoman. "Alessi: Evolution of an Italian Design Factory (B)." Harvard Business School Case 504-019, September 2003. (Revised February 2004.)
  • January 2019 (Revised October 2020)
  • Technical Note

Brand Storytelling

By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details
Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry
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Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
  • November 2010
  • Article

People Often Trust Eloquence More Than Honesty

By: Todd Rogers and Michael I. Norton
This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was generally considered more likable than a person who answered the same questions directly but with less eloquence. We comment on the... View Details
Keywords: Research; Social Psychology; Communication; Perception; Business or Company Management; Government and Politics
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Rogers, Todd, and Michael I. Norton. "People Often Trust Eloquence More Than Honesty." Harvard Business Review 88, no. 11 (November 2010): 36–37.
  • April 2015 (Revised April 2022)
  • Case

Bankruptcy in the City of Detroit

By: Stuart Gilson, Kristin Mugford and Annelena Lobb
The June 2013 bankruptcy of the city of Detroit, Michigan was, at the time, the largest municipal bankruptcy in American history. Detroit had struggled for years with a weakening tax base, high unemployment, a heavy debt load and increasing retiree costs. These... View Details
Keywords: Chapter 9; Chapter 11; Bankruptcy; Municipal Finance; Restructuring; Financial Liquidity; Insolvency and Bankruptcy; City; Government Administration; Public Sector; Financial Crisis; Financial Management; Failure; Labor Unions; Urban Development; Budgets and Budgeting; Decision Making; Demographics; Economics; Finance; Public Administration Industry; Michigan; Detroit
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Gilson, Stuart, Kristin Mugford, and Annelena Lobb. "Bankruptcy in the City of Detroit." Harvard Business School Case 215-070, April 2015. (Revised April 2022.)
  • May 20, 2024
  • Article

Porter’s Five Forces and Competitive Advantage in Web3

By: Scott Duke Kominers and Liang Wu
Competitive strategy — the art of crafting and executing plans to achieve an advantageous position in the market — is integral to any business, and especially relevant for platforms because it determines their ability to achieve network effects and scale. But web3... View Details
Keywords: Five Forces Framework; Competitive Strategy; Business Strategy; Network Effects; Digital Transformation
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Kominers, Scott Duke, and Liang Wu. "Porter’s Five Forces and Competitive Advantage in Web3." a16zcrypto.com (May 20, 2024).
  • January 2018
  • Case

Tomer Zvulun and The Atlanta Opera: At Crossroads (A)

By: Michael L. Tushman and Kerry Herman
In 2017, Tomer Zvulun, the CEO and artistic director of The Atlanta Opera, was considering next steps. Zvulun had adapted quickly to the new, dual role of chief executive and artistic director, although there had been a steep learning curve. As he gained traction, the... View Details
Keywords: Innovation; Explore/Exploit; Ambidexterity; Zvulun; Opera; Strategy; Talent; Talent Management; Non-profit; Leadership Transition; Organizational Behavior; Leadership; Innovation and Invention; Talent and Talent Management; Arts; Strategic Planning; Fine Arts Industry
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Tushman, Michael L., and Kerry Herman. "Tomer Zvulun and The Atlanta Opera: At Crossroads (A)." Harvard Business School Case 418-012, January 2018.
  • August 2023
  • Case

Salma Qarnain: Spaceships to Broadway

By: Leslie Perlow, Mel Martin and Hannah Weisman
Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family... View Details
Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Aerospace Industry; United States; New York (city, NY); Boston; California
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Perlow, Leslie, Mel Martin, and Hannah Weisman. "Salma Qarnain: Spaceships to Broadway." Harvard Business School Case 424-018, August 2023.
  • December 1995 (Revised November 1996)
  • Background Note

Corporate Purpose and Responsibility

By: Lynn S. Paine
Presents several conceptions of corporate purpose and responsibility as articulated by a variety of groups and individuals during the period 1970-95. Included are materials from the Business Roundtable, the American Law Institute, the Royal Society of Arts and... View Details
Keywords: Mission and Purpose; History; Corporate Social Responsibility and Impact
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Paine, Lynn S. "Corporate Purpose and Responsibility." Harvard Business School Background Note 396-201, December 1995. (Revised November 1996.)
  • March 2022
  • Case

Unilever: Remote Work in Manufacturing

By: Prithwiraj Choudhury and Susie L. Ma
In December 2021, Unilever—one of the world’s largest producers of consumer goods—was in the midst of a pilot project to digitize its manufacturing facilities and enable remote work for factory employees. This was possible because of an earlier project to retrofit a... View Details
Keywords: Change; Globalization; Information Technology; Technology Adoption; Human Resources; Jobs and Positions; Operations; Education; Training; Manufacturing Industry
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Choudhury, Prithwiraj, and Susie L. Ma. "Unilever: Remote Work in Manufacturing." Harvard Business School Case 622-030, March 2022.
  • September 2024
  • Case

Faena: Magic in Mid-Miami Beach

By: Robin Greenwood, Denise Han, Dave Habeeb and Ruth Page
The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.

This multimedia case follows real estate developer Alan Faena as he expanded his luxury development business from Argentina to the... View Details
Keywords: Development; Real Estate; Hotels; Luxury; Urban Development; Sustainable Cities; Design; Markets; Transformation; Cost vs Benefits; Economic Growth; Private Sector; Public Sector; Economic Slowdown and Stagnation; Cultural Entrepreneurship; Financial Strategy; Investment Return; Geographic Location; Urban Scope; Corporate Accountability; Collaborative Innovation and Invention; Business and Community Relations; Business and Government Relations; Opportunities; Culture; Value Creation; Real Estate Industry; Entertainment and Recreation Industry; Florida; Miami; Argentina; Buenos Aires
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Greenwood, Robin, Denise Han, Dave Habeeb, and Ruth Page. "Faena: Magic in Mid-Miami Beach." Harvard Business School Multimedia/Video Case 225-701, September 2024.
  • November 2021 (Revised December 2021)
  • Case

Praava Health: A New Model for Bangladesh

By: Michael Chu
Launched in Dhaka, Bangladesh, in 2018, Praava Health (‘Praava’) delivered high-quality in-clinic primary and specialist care, backed by its own high quality diagnostic laboratories, imaging and pharmacy. Praava was founder Sylvana Sinha’s response to what she saw as a... View Details
Keywords: Entrepreneurship; Health Care and Treatment; Investment Return; Mobile and Wireless Technology; Business Model; Growth and Development Strategy; Health Industry; Bangladesh; Asia
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Chu, Michael. "Praava Health: A New Model for Bangladesh." Harvard Business School Case 322-067, November 2021. (Revised December 2021.)
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

and don'ts. In fact, marketing is as much art as science, as much right brain as left brain. Many chief financial officers might still agree with John Wanamaker's famous adage: "Half my advertising is wasted. I just don't know which... View Details
Keywords: by John Quelch; Advertising
  • 2011
  • Book

Getting to Giving: Fundraising the Entrepreneurial Way

By: Howard H. Stevenson and Shirley M. Spence
Getting to Giving is based on Stevenson's many years as a donor, fundraiser and entrepreneur. The book offers practical techniques and real life stories, and brings passion and humor to the art and science of asking for money. Topics included in the book... View Details
Keywords: Fund Raising; Fundraising; Non-profit Management; Strategy; Nonprofit Organizations; Philanthropy and Charitable Giving
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Stevenson, Howard H., and Shirley M. Spence. Getting to Giving: Fundraising the Entrepreneurial Way. Belmont, MA: Timberline LLC, 2011.
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