Publications

2017
Working Paper

Explaining the Vertical-to-Horizontal Transition in the Computer Industry

By: Carliss Y. Baldwin

This paper seeks to explain the technological forces that led to the rise of vertically integrated corporations in the late 19th century and the opposing forces that led to a vertical-to-horizontal transition in the computer industry 100 years later. I first model the... View Details

Keywords: Organizational Design; Business History; Vertical Integration; Horizontal Integration; Digital Platforms; Computer Industry

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March 1993 (Revised December 1993)
Case

Johnson Controls, Automotive Systems Group: The Georgetown, Kentucky Plant

Prior to the 1980s, automakers purchased individual seat components and built the seats alongside their auto assembly lines. This case describes how Johnson Controls, Automotive Systems Group, blossomed when automakers turned to outsourcing the complete seat set. The... View Details

Keywords: Production; Manufacturing Industry; Manufacturing Industry; Kentucky

August 1994
Case

Mitsubishi Kasei Corporation: Product Line Cost System

By: Robin Cooper and Robert S. Kaplan

Keywords: Electronics Industry

June 2006 (Revised June 2007)
Background Note

The Challenge Facing the U.S. Healthcare Delivery System

By: Richard M.J. Bohmer and Carin-Isabel Knoop

Discusses the challenges currently facing the U.S. health care delivery system. These challenges frame the problems managers of delivery organizations are currently facing. They include a burgeoning gap between demand and supply. Demand for health care services is... View Details

Keywords: Health Care and Treatment; Health Industry; United States

Fast Answer

Sustainability in the Transportation Industry

renew the California Transportation Plan (CTP), updating its models and policy considerations to reflect industry changes every five years. This document is envisioned as a reference for modelers and decision makers. It aggregates current... View Details

January 2023 (Revised August 2023)
Case

Veeva Systems and the Transformation to a Public Benefit Corporation

By: Ranjay Gulati and Allison M. Ciechanover

Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details

Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Information Technology Industry; United States; California

May 2005 (Revised December 2022)
Case

Aristotle Onassis and the Greek Shipping Industry

By: Geoffrey Jones and Paul Gomopoulos

Examines the career of Aristotle Onassis and his creation of one of the world's largest shipping companies between 1945 and 1973. Explores the role of ethnic and family networks in Greek shipping and how Onassis was able to penetrate this system despite being an... View Details

Keywords: Networks; Ethnicity; Family Business; Innovation Strategy; Management Succession; Competitive Advantage; Personal Development and Career; Entrepreneurship; Shipping Industry; Greece

April 2019
Case

GE Appliances: Implementing Haier's Made-In-China Management System

By: Dennis Campbell, Marshall Meyer, Bonnie Yining Cao and Dawn H. Lau

Keywords: Business or Company Management; Growth and Development Strategy; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; China; United States

February 1995
Teaching Note

Vanity Fair Mills: Market Response System TN

By: David E. Bell

Teaching Note for (9-593-111). View Details

Keywords: Production; Performance Efficiency; Investment; Agreements and Arrangements; Supply Chain; Partners and Partnerships; Distribution Channels; Apparel and Accessories Industry

September 1996
Teaching Note

Kodak Business Imaging Systems Division, Teaching Note

By: Roy D. Shapiro and Marie-Therese M. Flaherty

Teaching Note for (9-693-043). View Details

Keywords: Electronics Industry

August 1980
Supplement

Corning Glass Works: Information Systems Planning, Supplement

By: James I. Cash Jr.

Keywords: Information Technology; Manufacturing Industry

October 1994
Supplement

Frito-Lay, Decision Support System Software: Windows Version

By: Lynda M. Applegate

Keywords: Decision Making; Applications and Software; Digital Platforms; Food and Beverage Industry

July 1986 (Revised May 1993)
Case

Mason Instrument, Inc.--1986 (A): Electronics Guidance System for the Cherokee Missile

Mason Instruments has become a second source for the electronics guidance system for a Navy missile. The case decision involves bidding in the third-round competition. View Details

Keywords: Competition; Bids and Bidding; Electronics Industry; United States

April 2023 (Revised September 2023)
Case

Levels: The Remote, Asynchronous, Deep Work Management System

By: Joseph B. Fuller and George Gonzalez

Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details

Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States

April 1993
Teaching Note

Grupo Industrial Alfa, S.A.,1982 (TN)

By: Timothy A. Luehrman

Teaching Note for (9-292-008). View Details

Keywords: Cash Flow; Borrowing and Debt; Restructuring; Rights; Business Strategy; Negotiation; System; Business Conglomerates; Currency Exchange Rate; Energy Industry; Energy Industry; Mexico

11 Oct 2011
Working Paper Summaries

US Healthcare Reform and the Pharmaceutical Industry

Keywords: by Arthur Daemmrich; Pharmaceutical; Health

December 2017
Case

Molino Cañuelas: Serving Customers from Seed Development to the Kitchen Table

By: Jose B. Alvarez, Maria Fernanda Miguel and Mariana Cal

Molino Cañuelas was a vertically integrated food company with a management system that allowed it to innovate and grow systematically. With sales of $2 billion in 2016, the firm not only produced flour, vegetable oil, and packaged food products, it also owned a port... View Details

Keywords: Quality Management System; Food Industry; Molino Cañuelas; Argentina; Vertical Integration; Quality; Management Systems; Expansion; Global Range; Growth and Development Strategy; Agribusiness; Food and Beverage Industry; Food and Beverage Industry; Argentina