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    • Faculty Publications  (319)

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    • All HBS Web  (2,235)
      • Faculty Publications  (319)

      Service DesignRemove Service Design →

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      • October 2012 (Revised September 2013)
      • Teaching Note

      The Dabbawala System: On-Time Delivery, Every Time

      By: Stefan H. Thomke
      The Mumbai-based dabbawalas are a 5,000 or so person organization that achieves exceptional service performance with a semi-literate workforce. Every working day, they deliver and return about 130,000 lunchboxes to offices throughout Mumbai. This entails more than... View Details
      Keywords: Systems Design; Organization Design; Service; Organizational Design; Service Operations; Service Delivery; Mumbai
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      Thomke, Stefan H. "The Dabbawala System: On-Time Delivery, Every Time." Harvard Business School Teaching Note 613-062, October 2012. (Revised September 2013.)
      • September 2012
      • Case

      SCMS: Battling HIV/AIDS in Africa

      By: Ananth Raman, Noel Watson, Santiago Kraiselburd and Emmanuel Akili
      In 2005, USAID and the U.S. President's Emergency Plan for AIDS Relief (PEPFAR), created the Supply Chain Management System (SCMS) to procure and distribute essential medicines and supplies; provide technical assistance to transform existing supply chains; and... View Details
      Keywords: HIV; AIDS; Procurement Coordination; Developing Countries; Healthcare; Public Health; Ethiopia; Supply Systems For Healthcare Delivery In Developing Countries; Healthcare Logistics Industry; Health Disorders; Health Care and Treatment; Service Delivery; Supply Chain Management; Logistics; Developing Countries and Economies; Programs; Transition; Strategy; Pharmaceutical Industry; Health Industry; Ethiopia; Africa
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      Raman, Ananth, Noel Watson, Santiago Kraiselburd, and Emmanuel Akili. "SCMS: Battling HIV/AIDS in Africa." Harvard Business School Case 613-023, September 2012.
      • August 2012
      • Case

      ARISE: A Destination-for-a-Day Spa

      By: Michael Beer and Lynda St. Clair
      A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. By encouraging employees to act as "personal wellness coaches" (PWCs) with high commitment and broad responsibilities, the... View Details
      Keywords: Compensation and Benefits; Motivation and Incentives; Organizational Design; Organizational Culture; Service Delivery; Competitive Strategy; Innovation Strategy; Service Industry; Service Industry; Service Industry; Texas
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      Beer, Michael, and Lynda St. Clair. "ARISE: A Destination-for-a-Day Spa." Harvard Business School Brief Case 913-521, August 2012.
      • Article

      The Consumer Financial Protection Bureau: Financial Regulation for the Twenty-First Century

      By: Leonard J. Kennedy, Patricia A. McCoy and Ethan S. Bernstein
      After existing regulatory systems failed to prevent the recent financial crisis, Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act, a sweeping reform designed to alleviate the crisis and prevent its recurrence. Out of this Act, the Consumer... View Details
      Keywords: Consumer Financial Protection Bureau; Dodd-Frank; CFPB; Financial Crisis; Reform; New Agency; Market-based Approach; Evidence-based Analysis; Innovative Technologies And Transparency Policies; BEST Practices; Government and Politics; Government Administration; Finance; Financial History; Law; Markets; Organizations; Organizational Design; Business and Government Relations; Balance and Stability; Strategy; Financial Services Industry; Financial Services Industry; United States
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      Kennedy, Leonard J., Patricia A. McCoy, and Ethan S. Bernstein. "The Consumer Financial Protection Bureau: Financial Regulation for the Twenty-First Century." Cornell Law Review 97, no. 5 (July 2012): 1141–1176.
      • July 2012 (Revised January 2014)
      • Case

      HGRM: Bringing Back High Touch Hospitality

      By: Lynda M. Applegate and Gabriele Piccoli
      The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,... View Details
      Keywords: Entrepreneurship; Customer Relationship Management
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      Applegate, Lynda M., and Gabriele Piccoli. "HGRM: Bringing Back High Touch Hospitality." Harvard Business School Case 813-019, July 2012. (Revised January 2014.)
      • April 2012
      • Case

      Bayonne Packaging, Inc.

      By: Roy D. Shapiro and Paul E. Morrison
      A printer and paper converter produces customized packaging used by industrial customers to deliver promotional materials, software, luxury beverages, and gift food and candy. The company specializes in creating innovative packaging solutions for its customers and... View Details
      Keywords: Production Controls; Manufacturing; Capacity Analysis; Quality Control; Performance Management; Process Analysis; Quality; Production; Performance Productivity; Performance Capacity; Business Processes; Manufacturing Industry
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      Shapiro, Roy D., and Paul E. Morrison. "Bayonne Packaging, Inc." Harvard Business School Brief Case 124-420, April 2012.
      • 2012
      • Book

      Uncommon Service: How to Win by Putting Customers at the Core of Your Business

      By: Frances Frei and Anne Morriss
      Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance—for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the... View Details
      Keywords: Customers; Business Ventures
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      Frei, Frances, and Anne Morriss. Uncommon Service: How to Win by Putting Customers at the Core of Your Business. Cambridge: Harvard Business Review Press, 2012.
      • August 2011 (Revised November 2012)
      • Case

      Danielle Marcoux at AdNet2Win Technologies

      By: Anthony J. Mayo and Joshua D. Margolis
      Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty... View Details
      Keywords: Management Style; Management Teams; Interpersonal Communication; Creativity; Status and Position; Web Services Industry
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      Mayo, Anthony J., and Joshua D. Margolis. "Danielle Marcoux at AdNet2Win Technologies." Harvard Business School Case 412-039, August 2011. (Revised November 2012.)
      • April 2011 (Revised May 2011)
      • Case

      EMC2: Delivering Customer Centricity

      By: Thomas Steenburgh and Jill Avery
      This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details
      Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry
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      Steenburgh, Thomas, and Jill Avery. "EMC2: Delivering Customer Centricity." Harvard Business School Case 511-124, April 2011. (Revised May 2011.)
      • January 2011
      • Case

      Aardvark

      By: Thomas R. Eisenmann, Alison Berkley Wagonfeld and Lauren Barley
      Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to design and develop their product based on intensive... View Details
      Keywords: Business Startups; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Product Design; Product Development; Social and Collaborative Networks; Internet and the Web
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      Eisenmann, Thomas R., Alison Berkley Wagonfeld, and Lauren Barley. "Aardvark." Harvard Business School Case 811-064, January 2011.
      • January 2011 (Revised October 2014)
      • Case

      Dropbox: 'It Just Works'

      By: Thomas R. Eisenmann, Michael Pao and Lauren Barley
      Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through... View Details
      Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California
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      Eisenmann, Thomas R., Michael Pao, and Lauren Barley. "Dropbox: 'It Just Works'." Harvard Business School Case 811-065, January 2011. (Revised October 2014.)
      • October 2010 (Revised July 2012)
      • Case

      Global Expansion at Sanford C. Bernstein

      By: Linda A. Hill and Dana Teppert
      Sanford C. Bernstein, a premier sell-side research firm, is expanding globally and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and... View Details
      Keywords: Change Management; Talent and Talent Management; Globalized Firms and Management; Knowledge Sharing; Leading Change; Organizational Change and Adaptation; Organizational Design; Research; Financial Services Industry; Hong Kong
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      Hill, Linda A., and Dana Teppert. "Global Expansion at Sanford C. Bernstein." Harvard Business School Case 411-051, October 2010. (Revised July 2012.)
      • Article

      The Job Market for New Economists: A Market Design Perspective

      By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
      This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms... View Details
      Keywords: Market Design; Jobs and Positions
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      Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Journal of Economic Perspectives 24, no. 4 (Fall 2010): 187–206.
      • July 2010
      • Technical Note

      Note on the Asset Management Industry

      By: Clayton S. Rose and Scott Waggoner
      This note provides an overview of the structure and function of the asset management industry, with a primary focus on the U.S. It was designed to support the HBS MBA course "Managing the Financial Firm." View Details
      Keywords: Asset Management; Business or Company Management; Industry Structures; Financial Services Industry; United States
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      Rose, Clayton S., and Scott Waggoner. "Note on the Asset Management Industry." Harvard Business School Technical Note 311-013, July 2010.
      • May 2010
      • Teaching Note

      The Center for Creative Leadership (TN)

      By: Srikant M. Datar and David A. Garvin
      Teaching Note for [308013]. View Details
      Keywords: Creativity; Leadership Development; Problems and Challenges; Organizations; Research; Programs; Design; Service Delivery; Business Education
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      Datar, Srikant M., and David A. Garvin. "The Center for Creative Leadership (TN)." Harvard Business School Teaching Note 310-097, May 2010.
      • 2010
      • Working Paper

      The Job Market for New Economists: A Market Design Perspective

      By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
      This paper provides an overview of the market for new Ph.D. economists. It describes the role of the American Economic Association (AEA) in the market and focuses in particular on two mechanisms adopted in recent years at the suggestion of our committee. First, job... View Details
      Keywords: Cost Management; Information; Surveys; Jobs and Positions; Job Interviews; Job Search; Emerging Markets; Digital Platforms; Service Operations; Internet and the Web
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      Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Harvard Business School Working Paper, No. 10-096, May 2010.
      • September 2009 (Revised April 2011)
      • Case

      Integrated Project Delivery at Autodesk, Inc. (A)

      By: Amy C. Edmondson and Faaiza Rashid
      Describes Autodesk's engagement in Integrated Project Delivery—a new model of risk management, inter-firm teamwork, and multi-objective (aesthetic, cost, and sustainability) optimization in building projects. In 2008, Autodesk, Inc., the world's largest design software... View Details
      Keywords: Buildings and Facilities; Business Headquarters; Design; Risk Management; Business Processes; Projects; Groups and Teams; Partners and Partnerships; Cooperation; Service Industry; Service Industry
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      Edmondson, Amy C., and Faaiza Rashid. "Integrated Project Delivery at Autodesk, Inc. (A)." Harvard Business School Case 610-016, September 2009. (Revised April 2011.)
      • April 2009 (Revised July 2010)
      • Case

      Corporate Solutions at Jones Lang LaSalle (2001)

      By: Ranjay Gulati and Lucia Menzer Marshall
      Peter Barge, CEO of the newly created Corporate Solutions Group of Jones Lang LaSalle (JLL), is executing a restructuring of the U.S. corporate real estate services division that will enable the company to offer its clients integrated solutions. Barge has created an... View Details
      Keywords: Business Divisions; Restructuring; Customer Relationship Management; Organizational Design; Organizational Structure; Corporate Strategy; Integration
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      Gulati, Ranjay, and Lucia Menzer Marshall. "Corporate Solutions at Jones Lang LaSalle (2001)." Harvard Business School Case 409-111, April 2009. (Revised July 2010.)
      • February 2009
      • Case

      HP: The Computer is Personal Again

      By: Rajiv Lal and Cathy Ross
      In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
      Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry
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      Lal, Rajiv, and Cathy Ross. "HP: The Computer is Personal Again." Harvard Business School Case 509-010, February 2009.
      • February 2009 (Revised April 2011)
      • Supplement

      Mistry Architects (B)

      By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
      This case is a follow-up of Mistry Architects: Innovating for Sustainability (A) (Case 609-044). In Case (A) Sharukh and Renu Mistry found and run an architectural firm dedicated to being both client-oriented and environmentally responsible. The case uses a difficult... View Details
      Keywords: Problems and Challenges; Emerging Markets; Business and Stakeholder Relations; Natural Disasters; Environmental Sustainability; Product Design; Innovation and Invention; Construction Industry
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      Edmondson, Amy C., Robert G. Eccles, and Mona Sinha. "Mistry Architects (B)." Harvard Business School Supplement 609-064, February 2009. (Revised April 2011.)
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