Publications

10 Apr 2007
First Look

First Look: April 10, 2007

conclude that stars add more value than they capture. I discuss implications for managers in the motion picture industry. Brokerage, Boundary Spanning, and Leadership in Open Innovation Communities... View Details

Keywords: Martha Lagace

January 2020 (Revised July 2020)
Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details

August 2023
Technical Note

Two Ways of Pursuing a Calling

By: Leslie Perlow and Hannah Weisman

Work can be a means to a financial end, a stepping stone to higher-level jobs, or a meaningful end in itself: a calling. The technical note provides an overview of two different ways people can pursue a calling: with an internal focus or external focus. View Details

Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Motivation and Incentives; Human Needs; Satisfaction; Mission and Purpose; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry

04 Apr 2017
First Look

First Look at New Research, April 4

productions. He reflects on the movie-making business and on the numerous barriers to entry he may face in entering the competitive motion picture industry. Purchase this case:... View Details

Keywords: Sean Silverthorne

August 2024 (Revised January 2025)
Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details

Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; United States

Keywords: Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries

01 Sep 2003
News

Going Down Easy

Duda Photo courtesy A&E/THE WELL-SEASONED TRAVELER The Well-Seasoned Traveler, a food series on the A&E network, goes to the source for enlightenment: Italy for pasta, France for truffle hunting, Tokyo for sushi, Switzerland for chocolate. Doug Duda (MBA 1985), the... View Details

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

and fundamental to Kodak’s identity. In January 2016, Clarke and his executive team traveled to Las Vegas, Nevada, for the annual Consumer Electronics Show (CES) where the company unveiled a prototype of its new Super 8 camera—an analog View Details

Keywords: Dina Gerdeman

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

historic links with the motion picture industry and benefitting from the so-called “analog revival.” The case explores issues of cultural branding, focusing on how relevance can be built through connections... View Details

Keywords: Dina Gerdeman

01 Sep 2004
News

Joe Toplyn (MBA 1979)

For over twenty years, Boston native Joe Toplyn has written and produced television comedy. His credits include Late Night with David Letterman, for which he won four Emmy Awards; The Tonight Show with Jay Leno; The Late Show with David Letterman; and In Living Color.... View Details

Keywords: comedy writing; Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries; Motion Picture and Sound Recording Industries

June 2019 (Revised September 2024)
Case

Parrot: Navigating the Nascent Drone Industry

By: Rory M. McDonald, Emilie Billaud and Vincent Dessain

In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details

Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Europe; France; Paris

12 Jan 2010
First Look

First Look: Jan. 12

Business School Case 610-036 Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major... View Details

Keywords: Martha Lagace

01 Jun 2016
News

How Do We Win the Cyberwar?

who may have private relationships with intelligence officials.” The President’s executive order also set in motion the creation of specific information sharing and analysis organizations, which would allow for anonymous distribution of... View Details

Keywords: Dan Morrell; illustrations by Victo Ngai

13 Mar 2018
News

Leadership Lessons from the “Lone Survivor” Mission

bestseller, and in 2014, became a major motion picture starring Mark Wahlberg. Matt Brady (MBA 2016) lived this mission. As a pilot in an elite Army helicopter unit called the Night Stalkers, he was tasked... View Details

01 Jun 2010
News

MBAs on a Mission

manage its operations for another three years. At that point, Murphy says, “I wasn’t sure if I wanted to keep being the guy on the ground in the developing world or get the credentials to become more involved in the big picture.” His acceptance to HBS tipped the scales... View Details

Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Corporate Services; Management; Management, Scientific, and Technical Consulting Services; Professional Services

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details