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Publications

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    • All HBS Web  (3,081)
      • Faculty Publications  (533)

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      • 2020
      • Working Paper

      Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

      By: Eva Ascarza
      The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
      Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
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      Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)
      • Article

      Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

      By: Tami Kim, Kate Barasz and Leslie K. John
      Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness.... View Details
      Keywords: Digital Marketing; Customization and Personalization; Information; Trust; Performance Effectiveness
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      Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
      • January 2019 (Revised December 2020)
      • Case

      Angola Starts Now

      By: Jeremy Friedman and Sophus A. Reinert
      After five centuries of colonialism, four decades of civil war, an extended experiment with Marxism-Leninism, and nearly four decades of rule by a single man, José Eduardo Dos Santos, Angola finally has a chance to realize its enormous economic potential. A country... View Details
      Keywords: Development Economics; Government and Politics; History; Governing Rules, Regulations, and Reforms; Social Issues; Angola
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      Friedman, Jeremy, and Sophus A. Reinert. "Angola Starts Now." Harvard Business School Case 719-007, January 2019. (Revised December 2020.)
      • January 2019 (Revised February 2020)
      • Case

      Jay Gould, 'The Most Hated Man in America'

      By: Tom Nicholas, John Masko and Matthew G. Preble
      Railroad magnate Jay Gould, a controversial figure in the history of U.S. capitalism, was a disruptive influence on an industry that had previously relied on formal and informal agreements to move traffic long distances across lines operated by different companies.... View Details
      Keywords: Railroads; Gould; Vanderbilt; Rail Transportation; History; Consolidation; Governing Rules, Regulations, and Reforms; Competition; Strategy; Rail Industry; United States
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      Nicholas, Tom, John Masko, and Matthew G. Preble. "Jay Gould, 'The Most Hated Man in America'." Harvard Business School Case 819-006, January 2019. (Revised February 2020.)
      • December 2018
      • Article

      Introduction to Argentine Exceptionalism

      By: Edward L. Glaeser, Rafael Di Tella and Lucas Llach
      This article is an introduction to the special collection on Argentine Exceptionalism. First, we discuss why the case of Argentina is generally regarded as exceptional: the country was among the richest in the world at the beginning of the 20th century, but it... View Details
      Keywords: Argentine Exceptionalism; Economic History; Economy; History; Argentina
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      Glaeser, Edward L., Rafael Di Tella, and Lucas Llach. "Introduction to Argentine Exceptionalism." Latin American Economic Review 27, no. 1 (December 2018).
      • 2018
      • Book

      The Academy of Fisticuffs: Political Economy and Commercial Society in Enlightenment Italy

      By: Sophus A. Reinert
      The terms “capitalism” and “socialism” continue to haunt our political and economic imaginations, but we rarely consider their interconnected early history. Even the 18th century had its “socialists,” but unlike those of the 19th, they paradoxically sought to make the... View Details
      Keywords: Enlightenment; Political Economy; Italy; Commercial Society; Economic Systems; Trade; History; Markets; Society; Italy
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      Reinert, Sophus A. The Academy of Fisticuffs: Political Economy and Commercial Society in Enlightenment Italy. Cambridge, MA: Harvard University Press, 2018.
      • November 2018 (Revised December 2018)
      • Case

      CalSTRS Takes on Gun Violence

      By: Vikram S Gandhi and Caitlin Reimers
      In Spring of 2018, Chris Ailman, CIO of the $200 billion pension plan for California public school teachers (CalSTRS) was mandated by his board to “prioritize engagement with makers and retailers of firearms in California” following a series of gun-related tragedies in... View Details
      Keywords: Pension Funds; Pension Plan; Asset Allocation; Screening; ESG; Gun Violence; Business and Government Relations; Values and Beliefs; Education Industry; California; United States
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      Gandhi, Vikram S., and Caitlin Reimers. "CalSTRS Takes on Gun Violence." Harvard Business School Case 819-079, November 2018. (Revised December 2018.)
      • November 2018 (Revised June 2019)
      • Case

      JANA Partners: Impact through Activism?

      By: Vikram S. Gandhi and Caitlin Reimers Brumme
      Jana Partners, a well-known “activist” hedge fund has announced the launch of a new fund Jana Impact. The basic premise is that the fund will be able to generate superior returns by using Jana’s activist approach with companies that are underperforming on ESG metrics.... View Details
      Keywords: Hedge Fund; Hedge Funds; ETF; Activist Investing; Activism; Investment Activism; Investment Funds; Asset Management
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      Gandhi, Vikram S., and Caitlin Reimers Brumme. "JANA Partners: Impact through Activism?" Harvard Business School Case 819-073, November 2018. (Revised June 2019.)
      • Article

      Business, Governments and Political Risk in South Asia and Latin America since 1970

      By: G. Jones and Rachael Comunale
      This article contributes to the literature on political risk in business and economic history by examining both new perspectives (risk encountered by companies domestically, rather than risk for foreign investors) and new settings (emerging markets economies in Latin... View Details
      Keywords: Political Risk; Emerging Market; Bribery; Business & Government Relations; Turbulence; Violence; Risk and Uncertainty; Emerging Markets; Crime and Corruption; Business and Government Relations; Business History; India; Latin America
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      Jones, G., and Rachael Comunale. "Business, Governments and Political Risk in South Asia and Latin America since 1970." Australian Economic History Review 58, no. 3 (November 2018): 233–264.
      • 2018
      • Working Paper

      Reverse the Curse of the Top-5

      By: Robert S. Kaplan
      The past 40 years has seen a large increase in the number of articles submitted to journals ranked in the top-5 of their discipline. This increase is the rational response, by faculty, to the overweighting of publications in these journals by university promotions and... View Details
      Keywords: Information Publishing; Journals and Magazines; Power and Influence; Research
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      Kaplan, Robert S. "Reverse the Curse of the Top-5." Harvard Business School Working Paper, No. 19-052, October 2018.
      • October 2018 (Revised August 2023)
      • Case

      Safecast: Bootstrapping Human Capital to Big Data

      By: Ethan Bernstein and Stephanie Marton
      On March 11, 2011, at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean... View Details
      Keywords: Citizen Science; Creative Commons; Open Data; Open Architecture; Volunteer-based Organization; Fukushima Daiichi Nuclear Power Facility; 311; Nuclear; Radiation; Crowdsourcing; Bgeigie; Geiger Counters; Kickstarter; Sustainability; Sustainable Business And Innovation; Design; Energy Generation; Social Entrepreneurship; Human Capital; Innovation and Invention; Crisis Management; Organizational Structure; Organizational Design; Information Technology; Business Model; Energy Industry; Technology Industry; Japan; North and Central America; Europe
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      Bernstein, Ethan, and Stephanie Marton. "Safecast: Bootstrapping Human Capital to Big Data." Harvard Business School Case 419-033, October 2018. (Revised August 2023.)
      • October 2018
      • Case

      Corruption and Business in Emerging Markets

      By: Geoffrey Jones, Tarun Khanna and Nataliya Langburd Wright
      The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. Corruption is a widespread problem in emerging markets, and this case is... View Details
      Keywords: Crime and Corruption; Emerging Markets
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      Jones, Geoffrey, Tarun Khanna, and Nataliya Langburd Wright. "Corruption and Business in Emerging Markets." Harvard Business School Case 319-054, October 2018.
      • October 2018 (Revised January 2019)
      • Case

      The Financial Crisis: Timothy Geithner and the Stress Tests

      By: Samuel G. Hanson, Robin Greenwood, David Scharfstein and Adi Sunderam
      In February and March 2009, the U.S. economy was in the midst of a terrifying financial and economic crisis. Between the beginning of 2008 and early 2009, four of the 25 largest U.S. financial institutions had failed, and nine of these 25 institutions had taken... View Details
      Keywords: Bailout; Regulation; Stress Test; Financial Crisis; History; Economy; Policy; Governing Rules, Regulations, and Reforms; Decision Making; Banking Industry; Financial Services Industry; Real Estate Industry; United States
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      Hanson, Samuel G., Robin Greenwood, David Scharfstein, and Adi Sunderam. "The Financial Crisis: Timothy Geithner and the Stress Tests." Harvard Business School Case 219-038, October 2018. (Revised January 2019.)
      • October 2018
      • Case

      African Bank Investments Limited (A)

      By: Lynn S. Paine and Will Hurwitz
      Less than a year after joining the board of African Bank Investments Limited (ABIL), the newest director finds himself in difficult discussions with other directors about removing the struggling company’s CEO. The case is set in South Africa in mid-2014 as shares in... View Details
      Keywords: Ethics; Personal Finance; Corporate Accountability; Governing and Advisory Boards; Corporate Governance; Crisis Management; Insurance; Leadership; Management; Risk Management; Banking Industry; Financial Services Industry; Insurance Industry; Africa; South Africa
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      Paine, Lynn S., and Will Hurwitz. "African Bank Investments Limited (A)." Harvard Business School Case 319-052, October 2018.
      • October 2018
      • Supplement

      African Bank Investments Limited (B)

      By: Lynn S. Paine and Will Hurwitz
      Less than a year after joining the board of African Bank Investments Limited (ABIL), the newest director finds himself in difficult discussions with other directors about removing the struggling company’s CEO. The case is set in South Africa in mid-2014 as shares in... View Details
      Keywords: Ethics; Personal Finance; Corporate Accountability; Governing and Advisory Boards; Corporate Governance; Crisis Management; Insurance; Leadership; Management; Risk Management; Banking Industry; Financial Services Industry; Insurance Industry; Africa; South Africa
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      Paine, Lynn S., and Will Hurwitz. "African Bank Investments Limited (B)." Harvard Business School Supplement 319-053, October 2018.
      • October 2018 (Revised January 2019)
      • Case

      The Financial Crisis: Hank Paulson in 2008

      By: Adi Sunderam, Robin Greenwood, Sam Hanson and David Scharfstein
      On the afternoon of Monday October 13, 2008, Hank Paulson Jr., the Secretary of the Treasury of the United States, walked into the large conference room across the hall from his office in the Treasury Department. Joining him were Federal Reserve Chairman Ben Bernanke,... View Details
      Keywords: Bailout; Regulation; Financial Crisis; History; Governing Rules, Regulations, and Reforms; Decision Making; Banking Industry; Financial Services Industry; Real Estate Industry; United States
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      Sunderam, Adi, Robin Greenwood, Sam Hanson, and David Scharfstein. "The Financial Crisis: Hank Paulson in 2008." Harvard Business School Case 219-037, October 2018. (Revised January 2019.)
      • October 2018
      • Article

      Africa Rising? A Historical Perspective

      By: Ewout Frankema and Marlous van Waijenburg
      Sub-Saharan Africa’s recent economic boom has raised hopes and expectations to lift the regions’ ‘bottom millions’ out of poverty by 2030. How realistic is that goal? We approach this question by comparing the experiences of three front-runners of region-specific... View Details
      Keywords: Economic Growth; Economy; Transformation; Poverty; History; Africa
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      Frankema, Ewout, and Marlous van Waijenburg. "Africa Rising? A Historical Perspective." African Affairs 117, no. 469 (October 2018): 543–568. (Finalist for the bi-annual Stephen Ellis Prize for the most innovative article in African Affairs.)
      • August 2018 (Revised September 2019)
      • Case

      Magnus Resch: Transforming the Art Market Through Transparency

      By: Henry McGee and Sarah Mehta
      Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take... View Details
      Keywords: Art Market; Transparency; Art Pricing; Business Startups; Decision Making; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry
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      McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Case 319-002, August 2018. (Revised September 2019.)
      • 2018
      • Working Paper

      Sustainability and Green Business in Latin America During Globalization Waves

      By: Geoffrey Jones
      This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details
      Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Green Technology Industry; Beauty and Cosmetics Industry; Tourism Industry; Latin America
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      Jones, Geoffrey. "Sustainability and Green Business in Latin America During Globalization Waves." Harvard Business School Working Paper, No. 19-009, August 2018.
      • 2019
      • Working Paper

      Racial Heterogeneity and Local Government Finances: Evidence from the Great Migration

      By: Marco Tabellini
      Between 1915 and 1930, during the First Great Migration, more than 1.5 million African Americans migrated from the South to the North of the United States, altering the racial profile of several northern cities for the first time in American history. I exploit this... View Details
      Keywords: Migration; Race; City; Financial Condition; Government and Politics; History; United States
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      Tabellini, Marco. "Racial Heterogeneity and Local Government Finances: Evidence from the Great Migration." Harvard Business School Working Paper, No. 19-006, July 2018. (Revised September 2019. Featured in Harvard Magazine.)
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