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  • All HBS Web  (1,437)
    • People  (3)
    • News  (203)
    • Research  (732)
    • Events  (5)
    • Multimedia  (9)
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  • 2021
  • Working Paper

Accounting for Product Impact in the Pharmaceuticals Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the pharmaceuticals industry. We design a monetization methodology that allows us to calculate monetary impact estimates of accessible... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Pharmaceutical Companies; Pharmaceuticals; IWAI; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Product; Safety; Pharmaceutical Industry
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Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Pharmaceuticals Industry." Harvard Business School Working Paper, No. 21-139, June 2021.
  • December 2022
  • Article

The Rise of People Analytics and the Future of Organizational Research

By: Jeff Polzer
Organizations are transforming as they adopt new technologies and use new sources of data, changing the experiences of employees and pushing organizational researchers to respond. As employees perform their daily activities, they generate vast digital data. These data,... View Details
Keywords: Organizational Change and Adaptation; Analytics and Data Science; Technology Adoption; Employees
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Polzer, Jeff. "The Rise of People Analytics and the Future of Organizational Research." Art. 100181. Research in Organizational Behavior 42 (December 2022). (Supplement.)
  • 12 Oct 1999
  • Research & Ideas

Women Leading Business: A New Kind of Conversation

For high-powered executive women, the HBS program Women Leading Business: An Executive Forum offers a unique opportunity to discuss strategy, examine problems, and explore solutions. Below Professor Myra Hart shares her vision of the program, now in its third year,... View Details
Keywords: Re: Myra M. Hart & Cynthia A. Montgomery
  • March 2010
  • Article

In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis

By: Max Bazerman and Joshua D. Greene
Bennis, Medin, and Bartels (2009) have contributed an interesting paper on the comparative benefit of moral rules versus cost-benefit analysis (CBA). Many of their specific comments are accurate, useful, and insightful. At the same time, we believe they have... View Details
Keywords: Cost vs Benefits; Moral Sensibility; Adoption; Performance Effectiveness; Decision Making; Management Analysis, Tools, and Techniques
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Bazerman, Max, and Joshua D. Greene. "In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis." Perspectives on Psychological Science 5, no. 2 (March 2010): 209–212.
  • 2009
  • Working Paper

In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis

By: Max H. Bazerman and Joshua D. Greene
Bennis, Medin, and Bartels (2009) have contributed an interesting paper on the comparative benefit of moral rules versus cost-benefit analysis. Many of their specific comments are accurate, useful, and insightful. At the same time, we believe they have misrepresented... View Details
Keywords: Decision Making; Cost vs Benefits; Moral Sensibility; Cognition and Thinking
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Bazerman, Max H., and Joshua D. Greene. "In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis." Harvard Business School Working Paper, No. 10-001, July 2009.
  • June 2016
  • Case

Augustine Heard & Co.: Building a Family Business in the China Trade (B)

By: William C. Kirby and Joycelyn W. Eby
In 1861, the Heard brothers faced a decision: should they continue their family firm's business model that had made them a successful commission house in China, or was it time to make fundamental adjustments to their work? This case reveals that the brothers decided to... View Details
Keywords: China; Mercantilism; Family Business; China
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Kirby, William C., and Joycelyn W. Eby. "Augustine Heard & Co.: Building a Family Business in the China Trade (B)." Harvard Business School Case 316-186, June 2016.
  • January 8, 2016
  • Article

When You’ve Made Enough Money to Cause Family Tension

By: Josh Baron, Rob Lachenauer and Diane Coutu
This article discusses the transition successful business founders face when moving from intense business focus to managing significant wealth in their "Second Act." It highlights the shift towards creating a family enterprise, requiring shared financial... View Details
Keywords: Wealth; Family Business; Management Succession; Transition; Family and Family Relationships
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Baron, Josh, Rob Lachenauer, and Diane Coutu. "When You’ve Made Enough Money to Cause Family Tension." Harvard Business Review (website) (January 8, 2016).
  • Article

Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide

By: Iavor Bojinov and Somit Gupta
In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
Keywords: A/B Testing; Experimentation; Data-driven Culture; Product Development; Innovation and Invention; Digital Transformation
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Bojinov, Iavor, and Somit Gupta. "Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide." Harvard Data Science Review, no. 4.3 (Summer, 2022).
  • January 2023 (Revised July 2025)
  • Technical Note

LCA Action Planning: Responsibility and Accountability

By: Sandra J. Sucher, Nien-he Hsieh and Marilyn Morgan Westner
LCA action plans integrate responsibility and accountability into decision-making and planning. This module note was designed for the LCA course and reviews six steps leaders can follow to develop a practical LCA action plan for their business. It shows how integrating... View Details
Keywords: Responsibility; Accountability; Management Challenges; Corporate Accountability; Leadership; Planning; Decisions; Strategy
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Sucher, Sandra J., Nien-he Hsieh, and Marilyn Morgan Westner. "LCA Action Planning: Responsibility and Accountability." Harvard Business School Technical Note 323-060, January 2023. (Revised July 2025.)
  • Article

How Social Entrepreneurs Zig-Zag Their Way to Impact at Scale

By: V. Kasturi Rangan and Tricia Gregg
This article provides guidance to social entrepreneurs and their funders as they seek to advance the enterprise from startup to scale. It focuses on the evolution of four social entrepreneurs and their decision-making paths as they attempt to scale their respective... View Details
Keywords: Systemic Impact; Scaling; Strategy Process; Nonprofit Organizations; Social Entrepreneurship; Growth and Development Strategy
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Rangan, V. Kasturi, and Tricia Gregg. "How Social Entrepreneurs Zig-Zag Their Way to Impact at Scale." California Management Review 62, no. 1 (November 2019): 53–76.
  • March 27, 2020
  • Other Article

Lessons from Italy's Response to Coronavirus

By: Gary P. Pisano, Raffaella Sadun and Michele Zanini
Policymakers in many parts of Europe and the United States are struggling to bring the rapidly spreading Covid-19 pandemic under control. In doing so, they are repeating many of the mistakes made in Italy, where the pandemic turned into a disaster. A major contributing... View Details
Keywords: COVID-19; Health Pandemics; Crisis Management; Government and Politics; Decision Making; Italy
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Pisano, Gary P., Raffaella Sadun, and Michele Zanini. "Lessons from Italy's Response to Coronavirus." HO5ITU. Harvard Business Review (website) (March 27, 2020).
  • February 2003
  • Case

Irene Rodakis

Traces the career decision-making process of Irene Rodakis, an MBA student, from her second year of graduate school through five (plus) years post-graduation. Rodakis faces numerous career-decision choices that involve careful consideration of myriad work, family, and... View Details
Keywords: Work-Life Balance; Decision Choices and Conditions
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Higgins, Monica C. "Irene Rodakis." Harvard Business School Multimedia/Video Case 403-101, February 2003.
  • 20 Apr 2009
  • Working Paper Summaries

Corporate Misgovernance at the World Bank

Keywords: by Ashwin Kaja & Eric Werker
  • 2022
  • Working Paper

Rethinking Explainability as a Dialogue: A Practitioner's Perspective

By: Himabindu Lakkaraju, Dylan Slack, Yuxin Chen, Chenhao Tan and Sameer Singh
As practitioners increasingly deploy machine learning models in critical domains such as healthcare, finance, and policy, it becomes vital to ensure that domain experts function effectively alongside these models. Explainability is one way to bridge the gap between... View Details
Keywords: Natural Language Conversations; AI and Machine Learning; Experience and Expertise; Interactive Communication; Business and Stakeholder Relations
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Lakkaraju, Himabindu, Dylan Slack, Yuxin Chen, Chenhao Tan, and Sameer Singh. "Rethinking Explainability as a Dialogue: A Practitioner's Perspective." Working Paper, 2022.
  • 2024
  • Working Paper

The Uneven Impact of Generative AI on Entrepreneurial Performance

By: Nicholas G. Otis, Rowan Clarke, Solène Delecourt, David Holtz and Rembrand Koning
Scalable and low-cost AI assistance has the potential to improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it difficult to know whether recent AI advances can help business owners make... View Details
Keywords: AI and Machine Learning; Performance Improvement; Small Business; Decision Choices and Conditions; Kenya
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Otis, Nicholas G., Rowan Clarke, Solène Delecourt, David Holtz, and Rembrand Koning. "The Uneven Impact of Generative AI on Entrepreneurial Performance." Harvard Business School Working Paper, No. 24-042, December 2023.
  • 2021
  • Working Paper

Accounting for Product Impact in the Water Utilities Industry

By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the water utilities industry. We design a monetization methodology that allows us to calculate monetary impact estimates of water... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Water; Utilities; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Utilities Industry
Citation
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Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Water Utilities Industry." Harvard Business School Working Paper, No. 21-104, March 2021.
  • 2021
  • Working Paper

Accounting for Product Impact in the Airlines Industry

By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Aviation; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Air Transportation; Air Transportation Industry
Citation
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Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Airlines Industry." Harvard Business School Working Paper, No. 21-066, November 2020. (Revised February 2021.)
  • June 2023
  • Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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Israeli, Ayelet, and Eva Ascarza. "Artea Dashboard and Targeting Policy Evaluation." Harvard Business School Simulation 523-707, June 2023.
  • 2021
  • Working Paper

Accounting for Product Impact in the Telecommunications Industry

By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the telecommunications industry. We design a monetization methodology that allows us to calculate monetary impact estimates of network... View Details
Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Telecommunications; Product Design; Product Positioning; Society; Product; Environmental Sustainability; Measurement and Metrics; Framework; Corporate Social Responsibility and Impact; Telecommunications Industry
Citation
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Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Telecommunications Industry." Harvard Business School Working Paper, No. 21-105, March 2021. (Revised May 2021.)
  • December 2024
  • Article

Managerial Pluralism: Thirty Years of Teaching Business Ethics

By: Joseph L. Badaracco
The author reflects on 30 years of teaching business ethics at Harvard Business School. The paper presents tactical lessons for teaching courses in professional ethics and introduces “managerial pluralism.” This concept is akin to Isaiah Berlin’s value pluralism and... View Details
Keywords: Business Education; Ethics; Judgments
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Badaracco, Joseph L. "Managerial Pluralism: Thirty Years of Teaching Business Ethics." Society 61, no. 6 (December 2024): 678–684.
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