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- All HBS Web
(646)
- News (110)
- Research (430)
- Events (1)
- Multimedia (4)
- Faculty Publications (359)
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- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
admonished, “If you ever dreamed of playing for millions around the world, now is your chance: play inside, play for the world,” to reinforce the need for people to stay home, while McDonald’s team in Brazil decided to redraw the iconic... View Details
Keywords: by Jill Avery and Richard Edelman
- October 2019 (Revised December 2019)
- Case
La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand
By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej
As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details
Keywords: Branding; Brand Management; Consumer Products; Brand Positioning; Target Market; Global Brands; Global Marketing; Marketing; Marketing Strategy; Brands and Branding; Globalized Firms and Management; Consumer Products Industry; Beauty and Cosmetics Industry; Health Industry; France; Europe; Brazil; China; Asia; South America; United States; North America
Avery, Jill, Vincent Dessain, and Mette Fuglsang Hjortshoej. "La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand." Harvard Business School Case 520-035, October 2019. (Revised December 2019.)
- March–April 2024
- Article
Case Study: Navigating Labor Unrest
By: Jorge Tamayo
Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict... View Details
Keywords: Strategy And Execution; Layoffs; Manufacturing; Labor and Management Relations; Labor Unions; Negotiation Tactics; Conflict and Resolution; Performance Improvement; Corporate Strategy; Manufacturing Industry; Brazil
Tamayo, Jorge. "Case Study: Navigating Labor Unrest." Harvard Business Review 102, no. 2 (March–April 2024): 144–149.
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
decisions more quickly and reliably. Case 3: Preempt the threats Brazil Energy Biomass is an energy producer, generating steam from biomass and selling the energy to industrial clients in take-or-pay contracts. The company has two plants... View Details
- December 2023
- Case
Raízen: Helping to Decarbonize the World?
By: Gunnar Trumbull, Pedro Levindo, Daniel Tong and Rafaella Mazza
Raízen, the world’s largest sugar and ethanol producer, strived to find ways to expand the second-generation ethanol (E2G) market, which it pioneered. The company planned to invest R$24 billion (around $4.6 billion) in 20 production plants, with a total capacity to... View Details
Keywords: Plant-Based Agribusiness; Factories, Labs, and Plants; Renewable Energy; Environmental Sustainability; Production; Expansion; Agriculture and Agribusiness Industry; Energy Industry; Brazil; Europe; North America; United States; Argentina; Paraguay
Trumbull, Gunnar, Pedro Levindo, Daniel Tong, and Rafaella Mazza. "Raízen: Helping to Decarbonize the World?" Harvard Business School Case 724-014, December 2023.
- 26 Nov 2001
- Research & Ideas
How Toyota Turns Workers Into Problem Solvers
former CEO, Paul O'Neill, now Secretary of the Treasury (not your typical retirement, eh?) and now with the backing of Alain Belda, the company's current head. There have been some really inspirational early results in places as disparate as Hernando, Mississippi and... View Details
- February 2024
- Supplement
Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab
By: George Serafeim
In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details
Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Entrepreneurial Finance; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo
Serafeim, George. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Multimedia/Video Supplement 124-705, February 2024.
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
their managers. The influence of Chandler and his focus on firms grew rapidly in the early 1990s in countries like Mexico and Brazil when many of these specialists began writing detailed economic histories using firm-level data,... View Details
Keywords: by Sean Silverthorne
- September 2018
- Case
Advent International: Kroton Investment
By: Victoria Ivashina, Ruth Kostas and Priscilla Zogbi
Keywords: Private Equity; Acquisition; IPO; Valuation; Education; Distance Learning; Turnaround; Growth; Exit; PE; Buyer; Middle-class; Low Income; K-12; Entrepreneur; Family Business; University; College; Consolidation; Fragmentation; Penetration; Value; Shares; Control; Negotiation; Equity; Transaction; Board; Majority; Minority; Post-secondary; Leverage; Campus; Deal; Shareholder; Tag Along; Brazil; Latin America
Ivashina, Victoria, Ruth Kostas, and Priscilla Zogbi. "Advent International: Kroton Investment." Harvard Business School Case 219-035, September 2018.
- July 2022 (Revised January 2024)
- Case
Kovi: Changing Brazil's Mobility Landscape
By: Lynda M. Applegate, Michael Norris and Alexis Lefort
Kovi, a car rental startup located in São Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar... View Details
Keywords: Ridesharing; Entrepreneurship; Growth and Development Strategy; Business Startups; Developing Countries and Economies; Auto Industry; Brazil; Mexico; Latin America
Applegate, Lynda M., Michael Norris, and Alexis Lefort. "Kovi: Changing Brazil's Mobility Landscape." Harvard Business School Case 823-028, July 2022. (Revised January 2024.)
- November 2010 (Revised December 2012)
- Case
ABB: 'In China, for China'
By: J. Gunnar Trumbull, Elena Corsi and Elisa Farri
ABB, a power and automation Swiss engineering company had to decide if they wanted to be even more integrated into the Chinese economy, ABB's biggest market, or if they should instead increase their presence in other emerging markets such as India and Brazil. View Details
Keywords: History; Multinational Firms and Management; Engineering; Problems and Challenges; Competitive Strategy; Emerging Markets; Global Strategy; Growth and Development Strategy; Industrial Products Industry; China; India; Brazil
Trumbull, J. Gunnar, Elena Corsi, and Elisa Farri. "ABB: 'In China, for China'." Harvard Business School Case 711-044, November 2010. (Revised December 2012.)
- December 2022 (Revised May 2023)
- Case
Iberdrola: Leading the Energy Revolution
By: Juan Alcácer and Emer Moloney
At the end of 2019, Ignacio Galán, the Chairman and CEO of the world's third largest utility, Iberdrola, reflected on his almost 20 years at the company. He managed a portfolio of three very different businesses, each with their own specific opportunities and... View Details
Keywords: Energy; Energy Generation; Energy Sources; Non-Renewable Energy; Renewable Energy; Engineering; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Leadership; Growth and Development Strategy; Market Timing; Industry Growth; Mission and Purpose; Strategy; Energy Industry; Green Technology Industry; Utilities Industry; Transportation Industry; Auto Industry; Spain; United Kingdom; United States; Brazil; Mexico
Alcácer, Juan, and Emer Moloney. "Iberdrola: Leading the Energy Revolution." Harvard Business School Case 723-398, December 2022. (Revised May 2023.)
- 06 Mar 2007
- First Look
First Look: March 6, 2007
may be a viable option. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207098 Brazil Under Lula: Off the Yellow BRIC Road Harvard Business School Case 707-031 Covers President Lula's challenges to... View Details
Keywords: Martha Lagace
- 27 Jun 2016
- Working Paper Summaries
Fiscal Rules and Sovereign Default
- January 2022
- Article
Who Creates New Firms When Local Opportunities Arise?
By: Shai Benjamin Bernstein, Emanuele Colonnelli, Davide Malacrino and Timothy McQuade
We examine the characteristics of the individuals who become entrepreneurs when local opportunities arise. We identify local demand shocks by linking fluctuations in global commodity prices to municipality level agricultural endowments in Brazil. We find that the firm... View Details
Keywords: Firms; Entrepreneurs; Demand Shocks; Entrepreneurship; Personal Characteristics; Demographics; Opportunities; Brazil
Bernstein, Shai Benjamin, Emanuele Colonnelli, Davide Malacrino, and Timothy McQuade. "Who Creates New Firms When Local Opportunities Arise?" Journal of Financial Economics 143, no. 1 (January 2022): 107–130.
- September 2014
- Article
Colonial Institutions, Trade Stocks, and the Diffusion of Elementary Education in Brazil, 1889–1930
By: Aldo Musacchio, Andre C. Martinez Fritscher and Martina Viarengo
We show how the decentralization of fiscal responsibility among Brazilian states between 1889 and 1930 promoted an unequal expansion of public schooling. We document how the variation in state export tax revenues, product of commodity booms, explains improvements in... View Details
Musacchio, Aldo, Andre C. Martinez Fritscher, and Martina Viarengo. "Colonial Institutions, Trade Stocks, and the Diffusion of Elementary Education in Brazil, 1889–1930." Journal of Economic History 74, no. 3 (September 2014): 730 –766.
- 5 Nov 2013
- Other Presentation
The New Competitive Advantage: Creating Shared Value
This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report (World Economic... View Details
Porter, Michael E. "The New Competitive Advantage: Creating Shared Value." Tetra Pak Customer Event, Tetra Pak, Sao Paulo, Brazil, November 5, 2013.
- December 2013
- Article
Leviathan as a Minority Shareholder: Firm-level Implications of State Equity Purchases
By: Carlos F. K. V. Inoue, Sergio G. Lazzarini and Aldo Musacchio
In many countries, firms face institutional voids that raise the costs of doing business and thwart entrepreneurial activity. We examine a particular mechanism to address those voids: minority state ownership. Due to their minority nature, such stakes are less affected... View Details
Keywords: Business Groups; Development Banks; State Capitalism; Performance; State Ownership; Brazil
Inoue, Carlos F. K. V., Sergio G. Lazzarini, and Aldo Musacchio. "Leviathan as a Minority Shareholder: Firm-level Implications of State Equity Purchases." Academy of Management Journal 56, no. 6 (December 2013).
- April 2013
- Case
Grupo RBS (A)
By: John A. Davis and Courtney Collette
This case reviews the two-generation history of the Brazilian media company, RBS, and examines how the second generation family CEO manages through a crisis facing the company. View Details
Keywords: Family Business; Family Ownership; Crisis Management; Management Teams; Media and Broadcasting Industry; Brazil
Davis, John A., and Courtney Collette. "Grupo RBS (A)." Harvard Business School Case 813-164, April 2013.
- December 2011 (Revised April 2013)
- Case
Brasil Foods
By: David E. Bell and Natalie Kindred
In mid-2011, the management of Brasil Foods, a leading Brazilian branded foods producer and protein exporter, is evaluating strategies for international and domestic growth. The team has just received approval from Brazil's antitrust authorities to complete the merger... View Details
Keywords: Global Strategy; Growth and Development Strategy; Competitive Advantage; Agriculture and Agribusiness Industry; Brazil
Bell, David E., and Natalie Kindred. "Brasil Foods." Harvard Business School Case 512-013, December 2011. (Revised April 2013.)