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  • January 2015
  • Case

Monte-Carlo Weddings

By: Anat Keinan and Sandrine Crener
Monte-Carlo Weddings, established by Frank Damgaard in 2005, is the most respectable and exclusive wedding planning business in the South of France. Frank has organized the largest, most expensive and luxurious weddings in Europe, serving celebrities, CEOs, and other... View Details
Keywords: Luxury Brand; Luxury Service; Luxury Consumers; Exceeding Consumer Expectations; Wedding Planner; Destination Wedding; Event Planner; Event Management; Entrepreneurship; Growth Strategy; Monaco; Monte-Carlo; Brand Building; Reputation Management; Word Of Mouth; Customer Satisfaction; Client Acquisition; Diversification; Wealth; Marketing Strategy; Business Growth and Maturation; Service Delivery; Luxury; Brands and Branding; Growth and Development Strategy; Service Industry; France
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  • 19 Dec 2018
  • News

Online Retailers Aim to Shake Up the Wedding Market

Keywords: online retail; weddings; fashion; e-commerce; Retail Trade
  • November 2016
  • Case

Monte-Carlo Weddings (Abridged)

By: Anat Keinan and Sandrine Crener
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  • 30 Aug 2012
  • News

Marriages fail, but there'll always be wedding dresses

  • 25 Apr 2011
  • News

Why CEOs Should Watch the Royal Wedding

  • 11 Aug 2015
  • News

Will Paying Too Much For Your Wedding Ruin Your Marriage?

  • December 2009 (Revised December 2012)
  • Case

Sony and the JK Wedding Dance

By: John Deighton and Leora Kornfeld
Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details
Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry
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  • November 2010 (Revised January 2012)
  • Teaching Note

Sony and the JK Wedding Dance (TN)

By: John A. Deighton and Leora Kornfeld
Teaching Note for 510064. View Details
Keywords: Music Entertainment; Copyright; Situation or Environment; Online Technology; Entertainment and Recreation Industry; Music Industry
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  • 07 Dec 2016
  • News

Anomalie Cuts the Markups Out of Custom Wedding Dresses

Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • 9 Aug 2012
  • Interview

Marriages Fail, but There'll Always be Wedding Dresses

By: Nancy F. Koehn and Sally Hership
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  • 22 May 2018
  • News

'Britain Is Teaching America A Lesson Here' With Royal Wedding

  • 11 Nov 2021
  • News

These Fort Worth Nonprofits are Tapping Into the Wedding Industry to Fund Services

  • 03 Sep 2019
  • Podcast

Wedding Registries are a Thing of the Past; Genomic Registries are the Future

The creation of population genomics registries can drive new disease insights and prove key in advancing early stage research. Wuxi NextCODE’s CMO Richard Williams talks about driving precision medicine research and how to handle, manage, and gain insights from the... View Details
  • December 1998 (Revised March 2000)
  • Case

Knot, The

By: William A. Sahlman, Michael J. Roberts and Matthew C. Lieb
An online wedding resource company is seeking an equity investment to grow the business. View Details
Keywords: Entrepreneurship; Business Model; Venture Capital; Value Creation; Internet and the Web; Finance; Expansion; Strategic Planning; Service Industry; Consulting Industry
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  • 18 Nov 2019
  • News

Robin Hood Army enters Harvard classroom

  • 22 Dec 2015
  • News

From blood diamonds to dirty gold: how to buy gold less tainted by mercury

  • 14 Jan 2019
  • Blog Post

"It'll All Work Out": Two Alumni Discuss Balancing Marriage and Markets

Love came to Carolina Delgado Joyce and Charlie Joyce (both MBA 2018) before they entered HBS together in 2016. With a wedding scheduled for July 9, "It was challenging," Charlie admits. "It's hard not to pull your hair out when you're... View Details
  • May 2022
  • Case

Executive Decision-Making at Zola

By: Amy C. Edmondson and Michael Roberto
In April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization’s key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a... View Details
Keywords: Decision Making; Voting; Decision Choices and Conditions; Management Skills; Management; Management Style; Organizations; Organizational Culture; Technology Industry; Entertainment and Recreation Industry; United States
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  • August 2006 (Revised February 2009)
  • Case

Tanishq: Positioning to Capture the Indian Woman's Heart

By: Das Narayandas and Kerry Herman
The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details
Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India
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  • June 2005 (Revised May 2008)
  • Case

Yamanote Kaikan

By: Robin Greenwood, Arthur I Segel and Joshua Katzin
In 2001, James O'Connell, president of Holyoke Japan, an affiliate of Larson Capital, a distress debt private equity firm, wants to bid on a 90 billion yen loan currently in default by the borrower, Sanjo Enterprises, for a popular wedding and banquet facility with an... View Details
Keywords: Borrowing and Debt; Private Equity; Price; Bids and Bidding; Competition; Japan
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