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      • January 2025
      • Technical Note

      AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix

      By: Tsedal Neeley and Tim Englehart
      This technical note introduces the confusion matrix as a foundational tool in artificial intelligence (AI) and large language models (LLMs) for assessing the performance of classification models, focusing on their reliability for decision-making. A confusion matrix... View Details
      Keywords: Reliability; Confusion Matrix; AI and Machine Learning; Decision Making; Measurement and Metrics; Performance
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      Neeley, Tsedal, and Tim Englehart. "AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix." Harvard Business School Technical Note 425-049, January 2025.
      • June 2024
      • Module Note

      Value Creation Potential of New Business Models

      By: David J. Collis
      A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details
      Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation
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      Collis, David J. "Value Creation Potential of New Business Models." Harvard Business School Module Note 724-491, June 2024.
      • March 2023 (Revised May 2023)
      • Case

      OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)

      By: Linda A. Hill and Lydia Begag
      It was December 10, 2020, and Ed Bastian, the Chief Executive Officer (CEO) of Delta Air Lines (Delta), had just finished a meeting with Joanne Smith, Executive Vice President and Chief People Officer, and Keyra Lynn Johnson, the Chief Diversity and Inclusion Officer.... View Details
      Keywords: Recruitment; Training; Race; Equality and Inequality; Corporate Social Responsibility and Impact; Job Design and Levels; Air Transportation Industry; United States
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      Hill, Linda A., and Lydia Begag. "OneTen at Delta Air Lines: Catalyzing Family-Sustaining Careers for Black Talent (A)." Harvard Business School Case 423-072, March 2023. (Revised May 2023.)
      • December 2022
      • Article

      'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback

      By: Nicole Abi-Esber, Jennifer E. Abel, Juliana Schroeder and Francesca Gino
      People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces.... View Details
      Keywords: Feedback; Helping; Prosocial Behavior; Misprediction; Relationships; Interpersonal Communication; Perspective
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      Abi-Esber, Nicole, Jennifer E. Abel, Juliana Schroeder, and Francesca Gino. "'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback." Journal of Personality and Social Psychology 123, no. 6 (December 2022): 1362–1385.
      • December 2022
      • Article

      I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure

      By: Byungyeon Kim, Oded Koenigsberg and Elie Ofek
      Innovations embody novel features or cutting-edge components aimed at delivering desired customer benefits. Oftentimes, however, we observe the need to recall new products shortly after their introduction. Indeed, a firm may rush an innovation to market in an attempt... View Details
      Keywords: Innovation Management; Innovation And Strategy; Product Development Strategy; Product Introduction; Quality Control; Product Recalls; Game Theory; Market Timing; Innovation Strategy; Product Launch; Product Development
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      Kim, Byungyeon, Oded Koenigsberg, and Elie Ofek. "I Don't 'Recall': The Decision to Delay Innovation Launch to Avoid Costly Product Failure." Management Science 68, no. 12 (December 2022): 8889–8908.
      • July 2022 (Revised January 2023)
      • Case

      Vicky Tsai and Tatcha: Confronting Stereotypes

      By: Geoffrey Jones and Veronica Tong
      Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details
      Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States
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      Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
      • December 1, 2021
      • Article

      Do You Know How Your Teams Get Work Done?

      By: Rohan Narayana Murty, Rajath B. Das, Scott Duke Kominers, Arjun Narayan, Suraj Srinivasan, Tarun Khanna and Kartik Hosanagar
      In a research study at four Fortune 500 companies, when managers were asked about their teams’ work, on average they either did not know or could not remember 60% of the work their teams do. This is a major problem because it can lead to unrealistic digital... View Details
      Keywords: Leading Teams; Work Recall Gap; Machine Learning; Algorithms; Groups and Teams; Management; Technological Innovation
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      Murty, Rohan Narayana, Rajath B. Das, Scott Duke Kominers, Arjun Narayan, Suraj Srinivasan, Tarun Khanna, and Kartik Hosanagar. "Do You Know How Your Teams Get Work Done?" Harvard Business Review Digital Articles (December 1, 2021).
      • 2021
      • Working Paper

      Salience

      By: Pedro Bordalo, Nicola Gennaioli and Andrei Shleifer
      We review the fast-growing work on salience and economic behavior. Psychological research shows that salient stimuli attract human attention “bottom up” due to their high contrast with surroundings, their surprising nature relative to recalled experiences, or their... View Details
      Keywords: Salience; Economic Behavior; Bottom Up Attention; Microeconomics; Decision Making; Behavior
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      Bordalo, Pedro, Nicola Gennaioli, and Andrei Shleifer. "Salience." NBER Working Paper Series, No. 29274, September 2021.
      • 2021
      • Working Paper

      'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback

      By: Nicole Abi-Esber, Jennifer Abel, Juliana Schroeder and Francesca Gino
      People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces.... View Details
      Keywords: Feedback; Helping; Prosocial Behavior; Relationships; Social Psychology; Theory; Perception
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      Abi-Esber, Nicole, Jennifer Abel, Juliana Schroeder, and Francesca Gino. "'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback." Harvard Business School Working Paper, No. 22-009, August 2021.
      • July 2021
      • Article

      How Trust and Distrust Shape Perception and Memory

      By: Ann-Christin Posten and Francesca Gino
      Trust is a key ingredient in decision making, as it allows us to rely on the information we receive. Although trust is usually viewed as a positive element of decision making, we suggest that its effects on memory are costly rather than beneficial. Across nine studies... View Details
      Keywords: Distrust; Memory; Similarity; Misinformation; Trust; Perception; Decision Making
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      Posten, Ann-Christin, and Francesca Gino. "How Trust and Distrust Shape Perception and Memory." Journal of Personality and Social Psychology 121, no. 1 (July 2021): 43–58.
      • Article

      Memory and Representativeness

      By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter and Andrei Shleifer
      We explore the idea that judgment by representativeness reflects the workings of episodic memory, especially interference. In a new laboratory experiment on cued recall, participants are shown two groups of images with different distributions of colors. We find that i)... View Details
      Keywords: Cued Recall; Interference; Similarity; Probabilistic Judgments; Heuristics And Biases
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      Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter, and Andrei Shleifer. "Memory and Representativeness." Psychological Review 128, no. 1 (January 2021): 71–85.
      • August 2020
      • Article

      Does Spending Money on Others Promote Happiness? A Registered Replication Report

      By: Lara B. Aknin, Elizabeth W. Dunn, Jason Proulx, Iris Lok and Michael I. Norton
      Research indicates that spending money on others—prosocial spending—leads to greater happiness than spending money on oneself (e.g., Dunn, Aknin, & Norton, 2008, 2014). These findings have received widespread attention because they offer insight into why people engage... View Details
      Keywords: Prosocial Spending; Generosity; Well-being; Replication; Happiness; Behavior; Spending
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      Aknin, Lara B., Elizabeth W. Dunn, Jason Proulx, Iris Lok, and Michael I. Norton. "Does Spending Money on Others Promote Happiness? A Registered Replication Report." Journal of Personality and Social Psychology 119, no. 2 (August 2020).
      • Spring 2018
      • Article

      Henry Kissinger and Robert Mugabe: The Forgotten Connection via Remarkably Creative Negotiation

      By: James K. Sebenius
      When Robert Mugabe was forced out of office in late 2017 after 37 years of increasingly brutal rule in Zimbabwe, he had been in the job so long that few recall how he got there. Fewer still remember that it was Henry Kissinger, whose complex, if unlikely, negotiations... View Details
      Keywords: Negotiation; History; Negotiation Style; Outcome or Result; Zimbabwe
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      Sebenius, James K. "Henry Kissinger and Robert Mugabe: The Forgotten Connection via Remarkably Creative Negotiation." Harvard International Review 39, no. 2 (Spring 2018): 58–61.
      • 2018
      • Chapter

      The Trust Imperative

      By: Richard Edelman, Stephen A. Greyser, E. Bruce Harrison and Tom Martin
      CHAPTER SUMMARY: Successful relationships depend on trust—trust between spouses, trust between parent and child, trust between enterprises and their stakeholders. This chapter focuses on the factors that build trust in organizations, as well as the forces that can... View Details
      Keywords: Trust; Business and Stakeholder Relations; Communication
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      Edelman, Richard, Stephen A. Greyser, E. Bruce Harrison, and Tom Martin. "The Trust Imperative." Chap. 3 in The New Era of the CCO: The Essential Role of Communication in a Volatile World, edited by Roger Bolton, Don W. Stacks, and Eliot Mizrachi. New York: Business Expert Press, 2018.
      • January 2017
      • Supplement

      Q&A: Ghislain de Charentenay, Sanford C. Bernstein Director of Research, Asia

      By: Linda A. Hill and Allison J. Wigen
      In this video supplement to the HBS case series "Sanford C. Bernstein Goes to Asia," case protagonist Ghislain de Charentenay recalls his leadership priorities and challenges upon being appointed director of research in Asia. View Details
      Keywords: Talent Management; Sell-side Analysts; Organizational Behavior; Leadership And Managing People; Leadership, Personal Strategy & Style; Leadership Style; Asia; Hong Kong; Collaboration; Leadership; Organizational Culture; Talent and Talent Management; Financial Services Industry; Asia; Hong Kong
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      Hill, Linda A., and Allison J. Wigen. "Q&A: Ghislain de Charentenay, Sanford C. Bernstein Director of Research, Asia." Harvard Business School Multimedia/Video Supplement 417-707, January 2017.
      • Article

      Culture Is Not the Culprit: When Organizations Are in Crisis, It's Usually Because the Business Is Broken

      By: Jay W. Lorsch and Emily McTague
      When organizations get into big trouble, fixing the culture is usually the prescription. That's what most everyone said GM needed to do after its recall crisis in 2014—and ever since, CEO Mary Barra has been focusing on creating "the right environment" to promote... View Details
      Keywords: Culture; Cultural Reform; Organizational Culture; Crisis Management; Business Processes
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      Lorsch, Jay W., and Emily McTague. "Culture Is Not the Culprit: When Organizations Are in Crisis, It's Usually Because the Business Is Broken." R1604H. Harvard Business Review 94, no. 4 (April 2016): 96–105.
      • November 2015
      • Article

      The Highest Form of Intelligence: Sarcasm Increases Creativity for Both Expressers and Recipients

      By: Li Huang, F. Gino and Adam D. Galinsky
      Sarcasm is ubiquitous in organizations. Despite its prevalence, we know surprisingly little about the cognitive experiences of sarcastic expressers and recipients or their behavioral implications. The current research proposes and tests a novel theoretical model in... View Details
      Keywords: Creativity; Cognition and Thinking
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      Huang, Li, F. Gino, and Adam D. Galinsky. "The Highest Form of Intelligence: Sarcasm Increases Creativity for Both Expressers and Recipients." Organizational Behavior and Human Decision Processes 131 (November 2015): 162–177.
      • 2015
      • Working Paper

      Thick as Thieves? Dishonest Behavior and Egocentric Social Networks

      By: Jooa Julia Lee, Dong-Kyun Im, Bidhan Parmar and Francesca Gino
      People experience a threat to their moral self-concept in the face of discrepancies between their moral values and their unethical behavior. We theorize that people's need to restore their view of themselves as moral activates thoughts of a high-density personal social... View Details
      Keywords: Moral Sensibility; Behavior; Social and Collaborative Networks
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      Lee, Jooa Julia, Dong-Kyun Im, Bidhan Parmar, and Francesca Gino. "Thick as Thieves? Dishonest Behavior and Egocentric Social Networks." Harvard Business School Working Paper, No. 15-064, February 2015.
      • January 2015 (Revised March 2015)
      • Case

      Wegmans and Listeria: Developing a Proactive Food Safety System for Produce

      By: Ray A. Goldberg and Christine Snively
      In July 2014, supermarket chain Wegmans received notification from supplier Wawona Packing Co. that its peaches arrived in Australia with a small trace of Listeria monocytogenes. While some countries such as Australia allowed low-levels of listeria to be present in... View Details
      Keywords: Food Safety; Food Safety Standards; Grocery; Safety; Food; Retail Industry; Food and Beverage Industry; Australia; United States
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      Goldberg, Ray A., and Christine Snively. "Wegmans and Listeria: Developing a Proactive Food Safety System for Produce." Harvard Business School Case 915-412, January 2015. (Revised March 2015.)
      • 4 Jul 2014 - 7 Jul 2014
      • Talk

      I'm Just Passionate!: Attributing Emotional Displays to Passion versus Emotionality

      By: Elizabeth Baily Wolf and Alison Wood Brooks
      People often express emotions at work that violate workplace display rules. In particular, expressing self-focused sadness is often viewed as inappropriate. Across three experimental studies, we find that the attributions that people make for their inappropriate... View Details
      Keywords: Passion; Emotion; Display Rules; Emotions
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      Wolf, Elizabeth Baily, and Alison Wood Brooks. "I'm Just Passionate! Attributing Emotional Displays to Passion versus Emotionality." International Association for Conflict Management Annual Conference, Leiden, The Netherlands, July 4–7, 2014.
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