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  • September 2015
  • Technical Note

The On-Demand Economy

By: Cynthia A. Montgomery, James Weber and Elizabeth Anne Watkins
This note describes the emerging on-demand economy, also referred to as the sharing economy. The note highlights several companies including Uber and Airbnb that exemplify this new mode of competition, a model that threatens to disrupt traditional firms. Uber provides... View Details
Keywords: Regulation; Reform; Disruption; Disruptive Innovation; Strategy; Technological Innovation; Labor; Employment; Working Conditions; Human Capital; Rights; Organizational Design; Social and Collaborative Networks; Service Industry
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  • 2020
  • White Paper

Building the On-Demand Workforce

By: Joseph B. Fuller, Manjari Raman, James Palano, Allison Bailey, Nithya Vaduganathan, Elizabeth Kaufman, Renée Laverdière and Sibley Lovett
The right talent, in the right place, at the right time, is the equation for success in today’s world. In an era of technological change, demographic shifts, and economic uncertainty, companies can enhance their ability to compete by building a flexible... View Details
Keywords: Future Of Work; On-demand Economy; Workforce; On-demand Workforce; Competitive Advantage; Human Capital; Talent and Talent Management; Recruitment
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  • 2016
  • Working Paper

Operations in the On-Demand Economy: Staffing Services with Self-Scheduling Capacity

By: Itai Gurvich, Martin Lariviere and Antonio Moreno
Motivated by recent innovations in service delivery such as ride-sharing services and work-from-home call centers, we study capacity management when workers self-schedule. Our service provider chooses capacity to maximize its profit (revenue from served customers minus... View Details
Keywords: Strategic Servers; On-demand Economy; Independent Capacity; Distributed Systems; Uber; Service Operations; Performance Capacity
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  • November–December 2020
  • Article

Rethinking the On-Demand Workforce

By: Joseph B. Fuller, Manjari Raman, Allison Bailey and Nithya Vaduganathan
As companies struggle with chronic skills shortages and changing labor demographics, a new generation of talent platforms, offering on-demand access to highly trained workers, has begun to help. These platforms include marketplaces for premium expertise (such as Toptal... View Details
Keywords: Talent Acquisition; Platforms; Skilled Labor Recruitment; Gig Economy; Talent and Talent Management; Selection and Staffing; Internet and the Web; Strategy; Digital Platforms
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  • March 2016 (Revised February 2017)
  • Case

Hello Alfred: Come Home Happy

By: Joseph B. Fuller and Carin-Isabel Knoop
On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
Keywords: On-demand Economy; Sharing Economy; Technology Startup; Technology; Growth Strategy; Business Startups; Business Growth and Maturation; Entrepreneurship; Mobile and Wireless Technology; Strategic Planning; Service Industry; United States; Boston; Cambridge; New York (city, NY); California
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  • March 2017
  • Teaching Note

Hello Alfred: Come Home Happy

By: Joseph B. Fuller and Carin-Isabel Knoop
Teaching Note for HBS No. 316-154. View Details
Keywords: On-demand Economy; Sharing Economy; Technology Startup; Technology; Growth Strategy; Business Startups; Business Growth and Maturation; Entrepreneurship; Mobile and Wireless Technology; Strategic Planning; Service Industry; United States; Boston; Cambridge; New York (city, NY); California
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  • November 2015 (Revised January 2017)
  • Case

Uber: Changing the Way the World Moves

By: Youngme Moon
In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight... View Details
Keywords: Service; Innovation; Pricing; Customer Loyalty; Uber; Taxi; Sharing Economy; On-demand Economy; Marketing; Operations; Strategy; Disruption; Customer Satisfaction; Transportation; Consumer Behavior
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  • 04 Jun 2001
  • What Do You Think?

What’s the Future of the Subscription Model?

can facilitate the transition. Is this a case in which the Internet economy is out of step with more traditional business practice? Or are we seeing an irreversible trend in some industries away from the subscription model, in part... View Details
Keywords: by James Heskett
  • 17 Aug 2015
  • Research & Ideas

Who is Boss in the Sharing Economy?

than traditional businesses that employ their workers. And so it seemed until June, when the California Labor Commission disrupted the sharing economy when it declared that an Uber driver was an employee, not an independent contractor.... View Details
Keywords: by Michael Blanding; Service; Technology
  • 22 Dec 2015
  • First Look

December 22, 2015

Business School Case 716-405 The On-Demand Economy This note describes the emerging on-demand economy, also referred to as the sharing economy. The note highlights several... View Details
Keywords: Carmen Nobel
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the... View Details
Keywords: Sean Silverthorne
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

this case: https://cb.hbsp.harvard.edu/cbmp/product/218001-PDF-ENG Harvard Business School Case 218-012 Turkish Economy Bank and Fortis Bank: Managing a Complex Merger Following the announcement of the merger of the Turkish Economic Bank... View Details
Keywords: Sean Silverthorne

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