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Show Results For
- All HBS Web
(453)
- People (1)
- News (97)
- Research (281)
- Events (3)
- Multimedia (6)
- Faculty Publications (133)
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- Article
Behavioral and Neural Representations en route to Intuitive Action Understanding
By: Leyla Tarhan, Julian De Freitas and Talia Konkle
When we observe another person’s actions, we process many kinds of information—from how their body moves to the intention behind their movements. What kinds of information underlie our intuitive understanding about how similar actions are to each other? To address this... View Details
Keywords: Action Perception; Intuitive Similarity; Multi-arrangement; fMRI; Representational Similarity Analysis; Behavior; Perception
Tarhan, Leyla, Julian De Freitas, and Talia Konkle. "Behavioral and Neural Representations en route to Intuitive Action Understanding." Neuropsychologia 163 (December 2021).
- November 2000 (Revised July 2001)
- Case
Intuit QuickBooks
By: Rajiv Lal and Punima P Kochikar
Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online... View Details
Keywords: Budgets and Budgeting; Decisions; Growth and Development; Brands and Branding; Market Participation; Problems and Challenges; Internet and the Web; Value; Web Services Industry
Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
- June 2023
- Supplement
Applied Intuition (B)
By: Andy Wu
Applied Intuition CEO Qasar Younis shares his perspective on the company's growth opportunities, the future of the autonomy industry, and his personal observations on strategy and leadership in technology. View Details
Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
Wu, Andy. "Applied Intuition (B)." Harvard Business School Multimedia/Video Supplement 723-870, June 2023. (Click here to access this supplement.)
- August 2009
- Case
Intuit
By: Frank V. Cespedes
This case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific... View Details
- June 2023
- Supplement
Applied Intuition (A)
By: Andy Wu
Applied Intuition CEO Qasar Younis provides an overview of the automotive industry and the role of simulation software in the development of autonomous vehicles. View Details
Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
Wu, Andy. "Applied Intuition (A)." Harvard Business School Multimedia/Video Supplement 723-869, June 2023. (Click here to access this supplement.)
- March 1996 (Revised January 1997)
- Case
Scott Cook and Intuit
By: James L. Heskett
Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Business or Company Management; Marketing Strategy; Product Development
Heskett, James L. "Scott Cook and Intuit." Harvard Business School Case 396-282, March 1996. (Revised January 1997.)
- 07 Feb 2013
- HBS Seminar
Scott Cook, Intuit
- June 2014
- Teaching Note
Intuit Inc.: Project AgriNova
By: Thomas Eisenmann
In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
- 24 May 2008
- News
Negotiate logically, not intuitively
- January 2025
- Case
Intuition Robotics: An AI Companion for Older Adults
By: Amit Goldenberg, Elie Ofek and Orna Dan
Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details
Keywords: Business Model; Business Startups; AI and Machine Learning; Technology Adoption; Product Launch; Market Entry and Exit; Negotiation Offer; Business and Government Relations; Health Industry; Technology Industry; United States; New York (state, US)
Goldenberg, Amit, Elie Ofek, and Orna Dan. "Intuition Robotics: An AI Companion for Older Adults." Harvard Business School Case 925-018, January 2025.
- August 2012 (Revised November 2014)
- Case
Intuit Inc.: Project AgriNova
By: Thomas Eisenmann and Tanya Bijlani
In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore
Eisenmann, Thomas, and Tanya Bijlani. "Intuit Inc.: Project AgriNova." Harvard Business School Case 813-062, August 2012. (Revised November 2014.)
- November 2018
- Supplement
Intuit Video Supplement II: Territorial Issues
Schlesinger, Leonard A., and Joseph B. Fuller. "Intuit Video Supplement II: Territorial Issues." Harvard Business School Multimedia/Video Supplement 319-704, November 2018.
- March 2025
- Supplement
Intuition Robotics: An AI Companion for Older Adults (B)
By: Amit Goldenberg, Elie Ofek and Orna Dan
Two years after Intuition Robotics opted to pursue a business-to-government contract with the New York State Office of the Aging, and put direct-to-consumer efforts on the back burner, it was at a crossroads. The partnership had been successful, and the company had... View Details
- 20 Mar 2020
- News
Square, Intuit Want Fintech Lending in Small Business Bailout
- October 2013 (Revised December 2013)
- Case
Intuit QuickBooks: From Product to Platform
By: Andrei Hagiu and Elizabeth J. Altman
This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to... View Details
Keywords: Business Model; Organizational Change and Adaptation; Digital Platforms; Competitive Advantage; Network Effects; Consumer Products Industry
Hagiu, Andrei, and Elizabeth J. Altman. "Intuit QuickBooks: From Product to Platform." Harvard Business School Case 714-433, October 2013. (Revised December 2013.)
- June 2014
- Supplement
Intuit Inc.: Project AgriNova PowerPoint Supplement
In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore
Eisenmann, Thomas R. "Intuit Inc.: Project AgriNova PowerPoint Supplement." Harvard Business School PowerPoint Supplement 814-125, June 2014.
- March 2014
- Teaching Note
Intuit QuickBooks: From Product to Platform
By: Andrei Hagiu and Elizabeth J. Altman
This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to... View Details
- November 2018
- Supplement
Intuit Video Supplement I: Running Better Experiments
Schlesinger, Leonard A., and Joseph B. Fuller. "Intuit Video Supplement I: Running Better Experiments." Harvard Business School Multimedia/Video Supplement 319-703, November 2018.
- January 2002 (Revised March 2002)
- Case
Intuitive Surgical - Negotiating the Deal
By: Jay O. Light and Anthony Massaro
Two cofounders of a company enter into a negotiation to set the terms of a start-up in the field of laparoscopic surgery. View Details
Keywords: Negotiation Tactics; Negotiation Style; Negotiation Deal; Health Care and Treatment; Business Startups; Health Industry
Light, Jay O., and Anthony Massaro. "Intuitive Surgical - Negotiating the Deal." Harvard Business School Case 202-094, January 2002. (Revised March 2002.)