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Publications

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    • All HBS Web  (288)
      • Faculty Publications  (33)

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      • June 2025
      • Supplement

      Full-Funnel Advertising on TikTok: An Experiment

      By: Jeremy Yang and Ayelet Israeli
      TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
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      Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment." Harvard Business School Spreadsheet Supplement 525-721, June 2025.
      • June 2025
      • Exercise

      Full-Funnel Advertising on TikTok: An Experiment

      By: Jeremy Yang and Ayelet Israeli
      TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
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      Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment." Harvard Business School Exercise 525-066, June 2025.
      • June 2025
      • Exercise

      Full-Funnel Advertising on TikTok: An Experiment (Solution)

      By: Jeremy Yang and Ayelet Israeli
      TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
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      Yang, Jeremy, and Ayelet Israeli. "Full-Funnel Advertising on TikTok: An Experiment (Solution)." Harvard Business School Exercise 525-067, June 2025.
      • May 2025
      • Case

      Fidji Simo: Growing the Pie at Instacart

      By: Hubert Joly, Leonard A. Schlesinger and James Barnett
      In January 2025, Instacart CEO Fidji Simo considers strategies for continuing to grow Instacart from a grocery delivery platform to a holistic grocery technology company, including in-store grocery technology and expanding partnerships across the grocery sector. View Details
      Keywords: Change; Change Management; Transformation; Customers; Food; Growth and Development; Health; Labor; Working Conditions; Leadership; Leading Change; Management; Operations; Ownership; Going Public; Strategy; Food and Beverage Industry; Technology Industry; United States; Canada
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      Joly, Hubert, Leonard A. Schlesinger, and James Barnett. "Fidji Simo: Growing the Pie at Instacart." Harvard Business School Case 325-052, May 2025.
      • April 2025
      • Case

      Thrivent: From Insurance Agents to Financial Advisors

      By: Hubert Joly, Leonard A. Schlesinger and Tom Quinn
      Thrivent, a midwestern financial services company with a centuries-long history rooted in Lutheranism, had reached $10 billion in revenue mostly by selling life insurance. In the 2020s, however, CEO Terry Rasmussen began a transformation process centered around the... View Details
      Keywords: Change Management; Transformation; Talent and Talent Management; Customer Focus and Relationships; Customer Value and Value Chain; Forecasting and Prediction; Employee Relationship Management; Retention; Selection and Staffing; Job Design and Levels; Human Capital; Leading Change; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Insurance Industry; Financial Services Industry; United States; Minneapolis
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      Joly, Hubert, Leonard A. Schlesinger, and Tom Quinn. "Thrivent: From Insurance Agents to Financial Advisors." Harvard Business School Case 325-047, April 2025.
      • 2024
      • Working Paper

      Does Private Equity Have Any Business Being in the Health Care Business?

      By: Nori Gerardo Lietz and Zirui Song
      Private Equity (“PE”) has come under increased scrutiny by the press, academics, and policymakers, as well as the public, for its investments in health care delivery. This scrutiny has been exacerbated by recent high profile hospital bankruptcies following PE... View Details
      Keywords: Private Equity; Government Administration; Acquisition; Health Industry
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      Lietz, Nori Gerardo, and Zirui Song. "Does Private Equity Have Any Business Being in the Health Care Business?" Harvard Business School Working Paper, No. 25-012, September 2024.
      • 2025
      • Working Paper

      Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas

      By: Jacqueline N. Lane, Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber and Eva C. Guinan
      The evaluation of innovative early-stage projects is essential for allocating limited resources. We investigate how the evaluation format affects the identification of feasibility issues through a field experiment at a leading research university. Experts were... View Details
      Keywords: Innovation Evaluation; Evaluation Criteria; Feasibility Assessment; Attention Allocation; Cognitive Mechanisms; Field Experiment; Research; Performance Evaluation; Innovation and Invention; Prejudice and Bias
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      Lane, Jacqueline N., Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber, and Eva C. Guinan. "Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas." Harvard Business School Working Paper, No. 24-064, March 2024. (Revised May 2025.)
      • 2023
      • Article

      M4: A Unified XAI Benchmark for Faithfulness Evaluation of Feature Attribution Methods across Metrics, Modalities, and Models

      By: Himabindu Lakkaraju, Xuhong Li, Mengnan Du, Jiamin Chen, Yekun Chai and Haoyi Xiong
      While Explainable Artificial Intelligence (XAI) techniques have been widely studied to explain predictions made by deep neural networks, the way to evaluate the faithfulness of explanation results remains challenging, due to the heterogeneity of explanations for... View Details
      Keywords: AI and Machine Learning
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      Lakkaraju, Himabindu, Xuhong Li, Mengnan Du, Jiamin Chen, Yekun Chai, and Haoyi Xiong. "M4: A Unified XAI Benchmark for Faithfulness Evaluation of Feature Attribution Methods across Metrics, Modalities, and Models." Advances in Neural Information Processing Systems (NeurIPS) (2023).
      • November 2023 (Revised August 2024)
      • Background Note

      Life Cycle Assessment: An Overview

      By: Willy C. Shih, Michael W. Toffel and Kelsey Carter
      Life cycle assessment (LCA) is a holistic approach to quantifying the environmental impacts—including resources consumed and wastes produced—associated with the entire life cycle of a product, from the production or extraction of the raw materials used in its creation,... View Details
      Keywords: Life-cycle; Environmental Performance; Design; Environmental Management; Environmental Sustainability; Climate Change; Measurement and Metrics; Standards; Accounting; Environmental Accounting
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      Shih, Willy C., Michael W. Toffel, and Kelsey Carter. "Life Cycle Assessment: An Overview." Harvard Business School Background Note 624-052, November 2023. (Revised August 2024.)
      • October 2023
      • Case

      Hey Jane: Delivering Abortion Pills to the Doorstep

      By: Rembrand Koning, Geraldine Pena-Galea and Sarah Mehta
      This case tells the story of Hey Jane, a telehealth clinic founded in 2020 that provides virtual medication abortion services to eligible patients in nine U.S. states. By January 2023, the company had served more than 20,000 patients and raised nearly $10 million in... View Details
      Keywords: Operations; Business Startups; Health Care and Treatment; Growth and Development Strategy; Health Industry; Technology Industry; United States
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      Koning, Rembrand, Geraldine Pena-Galea, and Sarah Mehta. "Hey Jane: Delivering Abortion Pills to the Doorstep." Harvard Business School Case 724-408, October 2023.
      • October 2023
      • Case

      Vida Health: Transforming Chronic Disease Treatment

      By: William Sahlman and Nicole Tempest Keller
      San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital... View Details
      Keywords: Corporate Strategy; Growth and Development Strategy; Demand and Consumers; Health Care and Treatment; Product Marketing; Risk and Uncertainty; Technological Innovation; Health Industry; Technology Industry; United States; California; San Francisco
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      Sahlman, William, and Nicole Tempest Keller. "Vida Health: Transforming Chronic Disease Treatment." Harvard Business School Case 824-001, October 2023.
      • October 2021
      • Article

      Directors' Perceptions of Board Effectiveness and Internal Operations

      By: J. Yo-Jud Cheng, Boris Groysberg, Paul M. Healy and Rajesh Vijayaraghavan
      We contribute to the growing literature on the effectiveness of corporate boards by examining the effect of two insights that have been largely unexplored in prior studies that use public data. First, since boards’ responsibilities are wide-ranging, more holistic... View Details
      Keywords: Boards Of Directors; Corporate Governance; Governing and Advisory Boards; Performance Effectiveness; Perception
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      Cheng, J. Yo-Jud, Boris Groysberg, Paul M. Healy, and Rajesh Vijayaraghavan. "Directors' Perceptions of Board Effectiveness and Internal Operations." Management Science 67, no. 10 (October 2021): 6399–6420.
      • May 2020
      • Article

      Scalable Holistic Linear Regression

      By: Dimitris Bertsimas and Michael Lingzhi Li
      We propose a new scalable algorithm for holistic linear regression building on Bertsimas & King (2016). Specifically, we develop new theory to model significance and multicollinearity as lazy constraints rather than checking the conditions iteratively. The resulting... View Details
      Keywords: Mathematical Methods; Analytics and Data Science
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      Bertsimas, Dimitris, and Michael Lingzhi Li. "Scalable Holistic Linear Regression." Operations Research Letters 48, no. 3 (May 2020): 203–208.
      • 2019
      • White Paper

      Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy

      By: George Serafeim, T. Robert Zochowski and Jennifer Downing
      Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed... View Details
      Keywords: Impact-Weighted Accounts; IWAI; Background; Economic Systems; Economy; Corporate Social Responsibility and Impact; Measurement and Metrics; Financial Statements
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      Serafeim, George, T. Robert Zochowski, and Jennifer Downing. "Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy." White Paper, Harvard Business School, Boston, MA, September 2019.
      • June 2019
      • Article

      Learning to Become a Taste Expert

      By: Kathryn A. Latour and John A. Deighton
      Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore... View Details
      Keywords: Learning; Experience and Expertise; Analysis; Perception
      Citation
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      Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Journal of Consumer Research 46, no. 1 (June 2019): 1–19.
      • December 2018 (Revised July 2023)
      • Case

      Instituto Dara: Breaking the Cycle of Poverty and Illness at Scale

      By: Julie Battilana, Marissa Kimsey, Priscilla Zogbi and Johanna Mair
      Dr. Vera Cordeiro founded the NGO Instituto Dara in 1991 to help poor families break the cycle of poverty and illness in Brazil. She and her team of employees and volunteers developed a holistic methodology to address the multidimensional sources of poverty based on... View Details
      Keywords: Social Innovation; NGO; Scaling; Health; Social Enterprise; Social Entrepreneurship; Non-Governmental Organizations; Health Care and Treatment; Poverty; Health Industry; South America; Brazil
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      Battilana, Julie, Marissa Kimsey, Priscilla Zogbi, and Johanna Mair. "Instituto Dara: Breaking the Cycle of Poverty and Illness at Scale." Harvard Business School Case 419-048, December 2018. (Revised July 2023.)
      • 2018
      • Working Paper

      Learning to Become a Taste Expert

      By: Kathryn A. Latour and John A. Deighton
      Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors... View Details
      Keywords: Hedonic; Wine; Expertise; Holistic; Analytic; Sensory; Taste; Learning; Experience and Expertise; Analysis; Perception
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      Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Harvard Business School Working Paper, No. 18-107, June 2018.
      • March 2018
      • Case

      Chaudhary Group: Rebuilding Nepal

      By: Christopher J. Malloy, Lauren H. Cohen and Inakshi Sobti
      After the 2015 Nepal earthquake, the Chaudhary Group, a billion-dollar conglomerate in Nepal, decides to play a pivotal role in rebuilding the country. The Group's philanthropic arm (Chaudhary Foundation) works with stakeholders and develops a blue print for short- and... View Details
      Keywords: Leadership; Family Business; Decision Choices and Conditions; Developing Countries and Economies; Social Entrepreneurship; Values and Beliefs; Venture Capital; Microfinance; Geographic Location; Collaborative Innovation and Invention; Management; Crisis Management; Management Teams; Resource Allocation; Business and Community Relations; Business and Government Relations; Natural Disasters; Social and Collaborative Networks; Social Issues; Business Strategy; Consumer Products Industry; Banking Industry; Auto Industry; Real Estate Industry; Travel Industry; Nepal
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      Malloy, Christopher J., Lauren H. Cohen, and Inakshi Sobti. "Chaudhary Group: Rebuilding Nepal." Harvard Business School Case 218-100, March 2018.
      • July 2017 (Revised March 2018)
      • Case

      Magic Bus: From Childhood to Livelihood

      By: V. Kasturi Rangan, Vikram Gandhi, Anjali Raina and Rachna Chawla
      Founded in 1999 by Matthew Spacie to give poor children an opportunity to play, Magic Bus had evolved to a leading social enterprise engaged in sports for development, holistic childhood development, and livelihood training for youth between the ages of 6 to 18. By... View Details
      Keywords: Nonprofit Management; Development; Growth And Scaling; Social Entrepreneurship; Growth and Development Strategy; Nonprofit Organizations; Management
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      Rangan, V. Kasturi, Vikram Gandhi, Anjali Raina, and Rachna Chawla. "Magic Bus: From Childhood to Livelihood." Harvard Business School Case 518-005, July 2017. (Revised March 2018.)
      • 2017
      • Article

      Making Transparency Transparent: The Evolution of Observation in Management Theory

      By: Ethan Bernstein
      Observation is key to management scholarship and practice. Yet a holistic view of its role in management has been elusive, in part due to shifting terminology. The current popularity of the term “transparency” provides the occasion for a thorough review, which finds... View Details
      Keywords: Transparency; Privacy; Observation; Tracking; Monitoring; Surveillance; Learning; Control; Disclosure; Process Visibility; Organizations; Theory; Information Technology; Relationships; Measurement and Metrics; Management Practices and Processes; Leadership; Law; Knowledge; Human Resources; Communication
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      Bernstein, Ethan. "Making Transparency Transparent: The Evolution of Observation in Management Theory." Academy of Management Annals 11, no. 1 (2017): 217–266.
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