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- News (53)
- Research (47)
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- March 2011 (Revised November 2013)
- Case
The Dutch Flower Cluster
By: Michael E. Porter, Jorge Ramirez-Vallejo and Fred van Eenennaam
Describes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in... View Details
Keywords: Globalization; Auctions; Industry Clusters; Competition; Competitive Advantage; Agriculture and Agribusiness Industry; Netherlands
Porter, Michael E., Jorge Ramirez-Vallejo, and Fred van Eenennaam. "The Dutch Flower Cluster." Harvard Business School Case 711-507, March 2011. (Revised November 2013.)
- 01 Jun 2023
- News
In Full Flower
At Bloom & Wild, delivering a joyful experience that fits through a letter-box door slot (Courtesy of Bloom & Wild Group) When Aron Gelbard (MBA 2009) cofounded London-based Bloom & Wild in 2013, he did so with a specific goal: to make sending (and receiving) flowers... View Details
- April 1990 (Revised December 1992)
- Case
Cut Flower Industry in Colombia (Abridged)
By: James E. Austin
The Colombian Cut Flower Exporting Association faces several problems concerning local government regulations and import restrictions from the U.S. government. The Colombian Export Promotion Agency also faces decisions as to its policy stance toward the industry. View Details
Keywords: Trade; Governing Rules, Regulations, and Reforms; Policy; Business or Company Management; Agriculture and Agribusiness Industry; Colombia
Austin, James E. "Cut Flower Industry in Colombia (Abridged)." Harvard Business School Case 390-109, April 1990. (Revised December 1992.)
- 15 Oct 2014
- News
A Flower Startup Blooms
- 24 Feb 2003
- Research & Ideas
In Troubled Africa, Botswana Flowers
Debora L. Spar's research in Africa has looked at the diamond industry, the AIDS crisis, and the democratization of South Africa since apartheid. Now she has turned her attention to Botswana, where an era of sustained growth has been under-researched. Working with... View Details
Keywords: by Cynthia Churchwell
- May 2011
- Teaching Note
The Dutch Flower Cluster (TN)
By: Jorge Ramirez-Vallejo and Michael E. Porter
Teaching Note for 711507. View Details
Keywords: Customer Value and Value Chain; Auctions; Industry Clusters; Competition; Plant-Based Agribusiness; Netherlands; China; Colombia; Ecuador; Kenya
Ramirez-Vallejo, Jorge, and Michael E. Porter. "The Dutch Flower Cluster (TN)." Harvard Business School Teaching Note 711-534, May 2011.
- December 1978 (Revised September 1982)
- Case
Cut Flower Industry in Colombia
By: James E. Austin
Keywords: Colombia
Austin, James E. "Cut Flower Industry in Colombia." Harvard Business School Case 379-071, December 1978. (Revised September 1982.)
- June 1990
- Teaching Note
Cut Flower Industry in Colombia (Abridged), Teaching Note
By: James E. Austin and Tomas Otto Kohn
Teaching Note for (9-390-109). View Details
- 11 Apr 2023
- Cold Call Podcast
A Rose by Any Other Name: Supply Chains and Carbon Emissions in the Flower Industry
- 24 Jun 2010
- News
Liberia: A Flower Grows in West Africa
- 25 Oct 2023
- Podcast
How Sian Flowers Aims to Create a Low-Carbon Rose
This bonus episode of Climate Rising features Harvard Business Review’s Cold Cast podcast with Brian Kenny interviewing HBS professors Willy Shih and Mike Toffel about their teaching case about Kenya-based Sian Flowers. They discuss the company’s efforts to create a... View Details
- 16 Mar 2013
- News
The role of government: Let 50 flowers bloom
- 19 Sep 2024
- Blog Post
A Day at Royal FloraHolland: The Epicenter of the Global Flower Market
student essays that highlight their reflections. The Heart of the Global Flower Industry The Netherlands, often known as the "Flower Capital of the World", is home to Royal FloraHolland (RFH), a remarkable institution that plays a crucial... View Details
- 2000
- Chapter
When a Thousand Flowers Bloom: Structural, Collective, and Social Conditions for Innovation in Organizations
By: R. M. Kanter
Kanter, R. M. "When a Thousand Flowers Bloom: Structural, Collective, and Social Conditions for Innovation in Organizations." In Research in Organizational Behavior. Vol. 22, edited by B. Staw and R. Sutton. Elsevier Science, 2000. (Reprintings include: The Evolution and Adaptation of Organizations, edited by B. Staw and L.L. Cummings. Greenwich, Conn: JAI Press, 1990; Knowledge Management and Organizational Design, edited by P.S. Myers. Boston: Butterworth-Heinemann, 1996, pp. 93-132; Entrepreneurship: The Social Science View, edited by R. Swedberg. Oxford University Press, 2000.)
- December 2013 (Revised July 2015)
- Case
VP Group: Vegpro Grows Beyond Kenya
By: Jose Alvarez and Natalie Kindred
In 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its... View Details
Keywords: James Cartwright; Bharat Patel; Umang Patel; Vegpro; VP Group; Kenya; Nairobi; Africa; Vegetables; Flowers; Marks ＆ Spencer; Sainsbury's; Horticulture; Sugar; Growth; Diversification; Freighting; Agribusiness; Plant-Based Agribusiness; Trade; Marketing; Marketing Strategy; Vertical Integration; Supply Chain; Employees; Growth and Development Strategy; Agriculture and Agribusiness Industry; Shipping Industry; Kenya; Nairobi; Africa; United Kingdom; Europe; Ethiopia; Ghana
Alvarez, Jose, and Natalie Kindred. "VP Group: Vegpro Grows Beyond Kenya." Harvard Business School Case 514-055, December 2013. (Revised July 2015.)
- November 1991 (Revised October 1995)
- Case
Calyx & Corolla
By: Walter J. Salmon and David Wylie
Describes a new entry into the $8 billion flower industry in the United States. Combining the use of overnight air freight (Federal Express), information technology, an 800 number, and a catalog, Calyx & Corolla was changing the way flowers had traditionally been... View Details
Keywords: Market Entry and Exit; Transformation; Distribution Channels; Business Startups; Problems and Challenges; Agriculture and Agribusiness Industry; United States
Salmon, Walter J., and David Wylie. "Calyx & Corolla." Harvard Business School Case 592-035, November 1991. (Revised October 1995.)
- December 2005 (Revised August 2006)
- Case
Bloemenveiling Aalsmeer
By: Felix Oberholzer-Gee, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
The Dutch "Verenigde Bloemenveiling Aalsmeer Cooperative" (VBA) was on of the world's largest flower exchanges. Around 6,300 flower growers, one half of them located in the Netherlands, used the auction to sell cut flowers and plants to more than 1,000 wholesalers. In... View Details
Keywords: Auctions; Bids and Bidding; Trade; Market Entry and Exit; Financial Markets; Segmentation; Agriculture and Agribusiness Industry; Netherlands
Oberholzer-Gee, Felix, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Bloemenveiling Aalsmeer." Harvard Business School Case 706-441, December 2005. (Revised August 2006.)
- August 2023
- Case
Floward
By: Krishna Palepu and Namrata Arora
In 2022, Abdulaziz B. Al Loughani, CEO and co-founder of Floward, an online flower and gifting company established in Kuwait in 2017, contemplated the firm's growth trajectory. Floward, an e-commerce enterprise that offered fresh-cut flowers sourced directly from... View Details
Keywords: Initial Public Offering; Expansion; Growth and Development Strategy; E-commerce; Information Technology Industry; Middle East; North Africa; Saudi Arabia; Kuwait; United Arab Emirates; Jordan
Palepu, Krishna, and Namrata Arora. "Floward." Harvard Business School Case 124-010, August 2023.
- 25 Aug 2016
- Video