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(94)
- News (18)
- Research (58)
- Events (1)
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- November 2019
- Case
DeepMap: Charting the Road Ahead for Autonomous Vehicles
By: Shane Greenstein and Nicole Tempest Keller
Founded in 2016, DeepMap developed high definition (HD) mapping software and localization services for Level 4+ autonomous vehicles. Traditional navigational maps were accurate to a few meters, which was sufficient for drivers but not for machine-driven vehicles that... View Details
Keywords: Mapping Software; Autonomous Vehicles; Business Startups; Applications and Software; Technological Innovation; Technology Adoption; Service Delivery; Global Range; Resource Allocation; Strategic Planning; Technology Industry; Auto Industry
Greenstein, Shane, and Nicole Tempest Keller. "DeepMap: Charting the Road Ahead for Autonomous Vehicles." Harvard Business School Case 620-047, November 2019.
- Article
The Electrification Accelerator: Understanding the Implications of Autonomous Vehicles for Electric Utilities
By: Jurgen Weiss, Ryan Hledik, Roger Lueken, Tony Lee and Will Gorman
The intersection of autonomous vehicles, ride sharing and transportation electrification could have significant implications for electric utilities. This paper analyses how the development of shared autonomous electric vehicles may make electrified transportation more... View Details
Keywords: Electrification; Autonomous Vehicle; Electric Vehicle; Electric Utility; Rate Design; Regulation; Energy; Transportation; Energy Industry; Transportation Industry; Auto Industry
Weiss, Jurgen, Ryan Hledik, Roger Lueken, Tony Lee, and Will Gorman. "The Electrification Accelerator: Understanding the Implications of Autonomous Vehicles for Electric Utilities." Electricity Journal 30, no. 10 (December 2017): 50–57.
- Forthcoming
- Article
Public Perception and Autonomous Vehicle Liability
By: Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated... View Details
De Freitas, Julian, Xilin Zhou, Margherita Atzei, Shoshana Boardman, and Luigi Di Lillo. "Public Perception and Autonomous Vehicle Liability." Journal of Consumer Psychology (forthcoming). (Pre-published online January 12, 2025.)
- January 2023 (Revised November 2024)
- Case
Autonomous Vehicles in 2022
By: Christopher Stanton, William R. Kerr, Allison Ciechanover and Matt Higgins
Stanton, Christopher, William R. Kerr, Allison Ciechanover, and Matt Higgins. "Autonomous Vehicles in 2022." Harvard Business School Case 823-091, January 2023. (Revised November 2024.)
- February 2022 (Revised March 2022)
- Case
National Electric Vehicles Sweden (NEVS): Materializing a Vision
By: Shane Greenstein and Elena Corsi
In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details
Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe
Greenstein, Shane, and Elena Corsi. "National Electric Vehicles Sweden (NEVS): Materializing a Vision." Harvard Business School Case 622-076, February 2022. (Revised March 2022.)
- 17 Aug 2021
- News
Can Autonomous Vehicles Drive with Common Sense?
- 12 May 2020
- Cold Call Podcast
Autonomous Vehicles Are Ready to Disrupt Society, Business—and You
- 26 Oct 2023 - 28 Oct 2023
- Conference Presentation
Public Perception and Autonomous Vehicle Liability
By: Julian De Freitas, X. Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
- January 2022 (Revised March 2022)
- Teaching Note
General Motors and Autonomous Vehicle Regulation
By: Hong Luo
Teaching Note for HBS Case No. 718-496. View Details
- February 2018 (Revised December 2019)
- Case
General Motors and Autonomous Vehicle Regulation
By: Hong Luo, Esther Yan and Taro Tan
Luo, Hong, Esther Yan, and Taro Tan. "General Motors and Autonomous Vehicle Regulation." Harvard Business School Case 718-496, February 2018. (Revised December 2019.)
- 12 May 2020
- News
Autonomous Vehicles are Ready to Disrupt Society, Business, and You
- 2024
- Conference Presentation
Public Perception and Autonomous Vehicle Liability
By: Julian De Freitas, X Zhou, Margherita Atzei, Shoshana Boardman and Luigi Di Lillo
- March 2021
- Article
Deliberately Prejudiced Self-driving Vehicles Elicit the Most Outrage
By: Julian De Freitas and Mina Cikara
Should self-driving vehicles be prejudiced, e.g., deliberately harm the elderly over young children? When people make such forced-choices on the vehicle’s behalf, they exhibit systematic preferences (e.g., favor young children), yet when their options are unconstrained... View Details
Keywords: Moral Judgment; Autonomous Vehicles; Driverless Policy; Moral Outrage; Moral Sensibility; Judgments; Transportation; Policy
De Freitas, Julian, and Mina Cikara. "Deliberately Prejudiced Self-driving Vehicles Elicit the Most Outrage." Cognition 208 (March 2021).
- 17 Nov 2023 - 20 Nov 2023
- Conference Presentation
Autopilot or Copilot? Label Mismarketing and Autonomous Vehicle Liability
By: Stuti Agarwal and Julian De Freitas
- March 2022 (Revised February 2024)
- Case
Applied Intuition: Powering Autonomy
By: Andy Wu, Rocio Wu and Matt Higgins
Applied Intuition, a leader in autonomous vehicle simulation software, has just closed on a $175 million round of Series D financing that values the four-year-old firm at $3.6 billion. With the immediate future secure, CEO Qasar Younis must now chart a strategic course... View Details
Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
Wu, Andy, Rocio Wu, and Matt Higgins. "Applied Intuition: Powering Autonomy." Harvard Business School Case 722-407, March 2022. (Revised February 2024.)
- June 2023
- Supplement
Applied Intuition (A)
By: Andy Wu
Applied Intuition CEO Qasar Younis provides an overview of the automotive industry and the role of simulation software in the development of autonomous vehicles. View Details
Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
Wu, Andy. "Applied Intuition (A)." Harvard Business School Multimedia/Video Supplement 723-869, June 2023. (Click here to access this supplement.)
- January 2018 (Revised March 2019)
- Case
Autonomous Vehicles: The Rubber Hits the Road...but When?
By: William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano
The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will... View Details
Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Decision Making; AI and Machine Learning; Auto Industry; Technology Industry
Kerr, William, Allison Ciechanover, Jeff Huizinga, and James Palano. "Autonomous Vehicles: The Rubber Hits the Road...but When?" Harvard Business School Case 818-088, January 2018. (Revised March 2019.)
- September 2022 (Revised May 2024)
- Case
Navya: Steering toward a Driverless Future
By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere
In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise... View Details
Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States
De Freitas, Julian, Elie Ofek, Shaun Ingledew, and Tonia Labruyere. "Navya: Steering toward a Driverless Future." Harvard Business School Case 523-046, September 2022. (Revised May 2024.)
- Article
Doubting Driverless Dilemmas
By: Julian De Freitas, Sam E. Anthony, Andrea Censi and George A. Alvarez
The alarm has been raised on so-called driverless dilemmas, in which autonomous vehicles will need to make high-stakes ethical decisions on the road. We argue that these arguments are too contrived to be of practical use, are an inappropriate method for making... View Details
Keywords: Moral Judgment; Autonomous Vehicles; Driverless Policy; Transportation; Ethics; Judgments; Policy
De Freitas, Julian, Sam E. Anthony, Andrea Censi, and George A. Alvarez. "Doubting Driverless Dilemmas." Perspectives on Psychological Science 15, no. 5 (September 2020): 1284–1288.
- 15 May 2024
- Research & Ideas
A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better
AI in Adapting to Change Can Autonomous Vehicles Drive with Common Sense? Can we automate our way to better decision making? Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu.... View Details