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    • All HBS Web  (120,045)
      • Faculty Publications  (190)

      Deshpande, RohitRemove Deshpande, Rohit →

      Page 1 of 190 Results →
      • April 2025
      • Teaching Note

      Grand Seiko—The Sleeping Lion

      By: Rohit Deshpandé and Sarah Sasso
      Teaching Note for HBS Case No. 525-035. View Details
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      Deshpandé, Rohit, and Sarah Sasso. "Grand Seiko—The Sleeping Lion." Harvard Business School Teaching Note 525-051, April 2025.
      • March 2025
      • Teaching Note

      Kering Eyewear

      By: Rohit Deshpandé and Nicole Zelazko
      This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
      Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United States
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      Deshpandé, Rohit, and Nicole Zelazko. "Kering Eyewear." Harvard Business School Teaching Note 325-103, March 2025.
      • November 2024
      • Case

      Grand Seiko—The Sleeping Lion

      By: Rohit Deshpandé, Nobuo Sato and Akiko Kanno
      In 2024, Akio Naito, President of Seiko Watch Corporation, reflected on the global expansion of Grand Seiko, the company’s luxury watch brand. Originally created more than 60 years ago as the luxury model of Seiko watches in Japan, Grand Seiko struggled to... View Details
      Keywords: Global Strategy; Brands and Branding; Product Positioning; Luxury; Expansion; Japan; United States
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      Deshpandé, Rohit, Nobuo Sato, and Akiko Kanno. "Grand Seiko—The Sleeping Lion." Harvard Business School Case 525-035, November 2024.
      • October 2024 (Revised December 2024)
      • Case

      Kering Eyewear

      By: Rohit Deshpandé, Dante Roscini and Elena Corsi
      In June 2024, Roberto Vedovotto, CEO of Kering Eyewear, prepared to discuss the future of the recently acquired brands LINDBERG, a Danish optical eyewear brand, and Maui Jim, an American sunglasses brand. Vedovotto founded Kering Eyewear in 2014, convincing... View Details
      Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Mergers and Acquisitions; Business or Company Management; Growth and Development Strategy; Luxury; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; Italy; Europe; China
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      Deshpandé, Rohit, Dante Roscini, and Elena Corsi. "Kering Eyewear." Harvard Business School Case 525-027, October 2024. (Revised December 2024.)
      • June 2024
      • Teaching Note

      The Venice Biennale

      By: Rohit Deshpandé and David Allen
      Teaching Note for HBS No. 523-097. View Details
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      Deshpandé, Rohit, and David Allen. "The Venice Biennale." Harvard Business School Teaching Note 524-086, June 2024.
      • April 2024
      • Teaching Note

      Zegna

      By: Rohit Deshpandé, Dante Roscini and James Barnett
      Teaching Note for HBS Case No. 524-021. View Details
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      Deshpandé, Rohit, Dante Roscini, and James Barnett. "Zegna." Harvard Business School Teaching Note 524-077, April 2024.
      • March 2024 (Revised April 2024)
      • Case

      Out of Hand Theater: Monetizing Creativity

      By: Christina Wallace, Henry McGee, Rohit Deshpandé and Max Hancock
      Ariel Fristoe co-founded the Out of Hand Theater ensemble (OOH) in Atlanta in 2001. OOH began as a traditional theater nonprofit, which Ariel and her colleagues ran on a shoestring budget. But over the years, the group transformed: First, around 2010, OOH pivoted to... View Details
      Keywords: Business Transformation; Theatre-company; Arts Marketing; Transformation; Theater Entertainment; Social Marketing; Business Model; Entertainment and Recreation Industry; Atlanta
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      Wallace, Christina, Henry McGee, Rohit Deshpandé, and Max Hancock. "Out of Hand Theater: Monetizing Creativity." Harvard Business School Case 824-150, March 2024. (Revised April 2024.)
      • November 2023 (Revised May 2024)
      • Case

      Kickstarter: Crowdfunding for the Arts

      By: Rohit Deshpandé and Alexis Lefort
      Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from... View Details
      Keywords: Fundraising; Mission; Crowdfunding; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Arts; Web Services Industry; United States
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      Deshpandé, Rohit, and Alexis Lefort. "Kickstarter: Crowdfunding for the Arts." Harvard Business School Case 524-016, November 2023. (Revised May 2024.)
      • August 2023 (Revised September 2023)
      • Case

      Zegna

      By: Rohit Deshpandé, Dante Roscini and Elena Corsi
      In 2023, the Italian luxury Zegna brand, traditionally known for formal menswear, was refocusing towards leisure wear, following a recent consumer trend. Such a move exposed the brand to more competition, in a segment where perhaps its made-in-Italy feature was less of... View Details
      Keywords: Marketing Strategy; Product Marketing; Product Positioning; Luxury; Competition; Fashion Industry; Italy
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      Deshpandé, Rohit, Dante Roscini, and Elena Corsi. "Zegna." Harvard Business School Case 524-021, August 2023. (Revised September 2023.)
      • June 2023
      • Article

      National Customer Orientation: An Empirical Test across 112 Countries

      By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
      Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details
      Keywords: Global Range; Customer Focus and Relationships
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      Mintz, Ofer, Imran S. Currim, and Rohit Deshpandé. "National Customer Orientation: An Empirical Test across 112 Countries." Marketing Letters 34, no. 2 (June 2023): 189–204.
      • April 2023 (Revised May 2024)
      • Case

      The Venice Biennale

      By: Rohit Deshpandé and Elena Corsi
      La Biennale of Venice, which organized festivals in different disciplines, pondered how to remain relevant in front of fading boundaries across arts. View Details
      Keywords: Arts; Organizational Change and Adaptation; Cultural Entrepreneurship; Italy
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      Deshpandé, Rohit, and Elena Corsi. "The Venice Biennale." Harvard Business School Case 523-097, April 2023. (Revised May 2024.)
      • February 2023
      • Supplement

      The Swatch Group (B): Omega X Swatch

      By: Rohit Deshpandé and Daniela Beyersdorfer
      In March 2022, the Swatch Group launched the MoonSwatch, born out of a secret in-house collaboration among its street Swatch and its luxury Omega brand, in tribute to one of Omega’s most legendary watches. The launch created a frenzy among watch fans worldwide, with... View Details
      Keywords: Marketing Strategy; Brands and Branding; Product Marketing; Product Launch; Product Positioning; Europe; Switzerland
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      Deshpandé, Rohit, and Daniela Beyersdorfer. "The Swatch Group (B): Omega X Swatch." Harvard Business School Supplement 523-077, February 2023.
      • August 2022
      • Course Overview Note

      Arts and Cultural Entrepreneurship

      By: Rohit Deshpandé
      Keywords: Cultural Entrepreneurship; Arts; Entertainment and Recreation Industry; Fine Arts Industry
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      Deshpandé, Rohit. "Arts and Cultural Entrepreneurship." Harvard Business School Course Overview Note 523-035, August 2022.
      • April 2022
      • Article

      National Customer Orientation: A Framework, Propositions and Agenda for Future Research

      By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé
      Purpose: This paper aims to propose a new country-level construct, national customer orientation, to provide a benchmark for global headquartered managers’ decisions and scholars investigating cross-national research.
      Design/methodology/approach: A conceptual... View Details
      Keywords: International Marketing; Macro-marketing; Marketing; Financial Crisis; Customer Focus and Relationships; Economic Growth; Economic Slowdown and Stagnation
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      Mintz, Ofer, Imran S. Currim, and Rohit Deshpandé. "National Customer Orientation: A Framework, Propositions and Agenda for Future Research." European Journal of Marketing 56, no. 4 (April 2022): 1014–1041.
      • September 2021
      • Supplement

      Christo and Jeanne-Claude: The Art of the Entrepreneur

      By: Rohit Deshpandé and Henry McGee
      The case supplement videos are intended for students to view, along with the written case, before class. View Details
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      Deshpandé, Rohit, and Henry McGee. "Christo and Jeanne-Claude: The Art of the Entrepreneur." Harvard Business School Multimedia/Video Supplement 521-710, September 2021.
      • September 2021
      • Supplement

      Christo and Jeanne-Claude: The Art of the Entrepreneur (B)

      By: Rohit Deshpandé and Henry McGee
      The case supplement videos are intended for students to view, along with the written case, before class. View Details
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      Deshpandé, Rohit, and Henry McGee. "Christo and Jeanne-Claude: The Art of the Entrepreneur (B)." Harvard Business School Multimedia/Video Supplement 521-711, September 2021.
      • June 2021
      • Teaching Note

      Serum Institute of India (SII): Racing to Save Lives During a Pandemic

      By: Rohit Deshpandé and James Barnett
      Teaching Note for HBS Case No. 521-028. View Details
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      Deshpandé, Rohit, and James Barnett. "Serum Institute of India (SII): Racing to Save Lives During a Pandemic." Harvard Business School Teaching Note 521-098, June 2021.
      • January 2021 (Revised March 2021)
      • Case

      Serum Institute of India (SII): Racing to Save Lives During a Pandemic

      By: Rohit Deshpandé, Anjali Raina and Rachna Chawla
      The CEO of Serum Institute of India (SII), a $12.8 billion Indian Family business is faced with a risky choice between principles and profit. SII is the largest manufacturer of vaccines in the world and Adar Poonawalla, the CEO and son of the founder has to decide how... View Details
      Keywords: Business Ethics; Healthcare; COVID-19; Vaccines; Family Business; Ethics; Health Care and Treatment; Health Pandemics; Leadership; Corporate Accountability; Fairness; Growth and Development Strategy; Health Industry; India; South Asia
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      Deshpandé, Rohit, Anjali Raina, and Rachna Chawla. "Serum Institute of India (SII): Racing to Save Lives During a Pandemic." Harvard Business School Case 521-028, January 2021. (Revised March 2021.)
      • December 2020
      • Supplement

      The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship (B) Case Supplement

      By: Rohit Deshpandé
      This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
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      Deshpandé, Rohit. "The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship (B) Case Supplement." Harvard Business School Multimedia/Video Supplement 520-721, December 2020.
      • December 2020
      • Supplement

      The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship Case Supplement

      By: Rohit Deshpandé
      This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
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      Deshpandé, Rohit. "The Los Angeles Philharmonic Orchestra: Cultural Entrepreneurship Case Supplement." Harvard Business School Multimedia/Video Supplement 520-720, December 2020.
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