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- September 2024
- Case
Comun: Partners in Peril
By: Jeffrey J. Bussgang and Alexis Lefort
In spring 2023, Abiel Gutierrez and Andres Santos, co-founders of Comun, faced a critical decision at their fintech startup serving Latino immigrants. Having launched their product the previous year, they experienced rapid growth but encountered rising fraud and... View Details
- September 2024
- Case
XYZ Robotics
By: Jeffrey J. Bussgang, Brian Mao Fu, Shu Lin and Jamie Gong
Founded in 2018, XYZ Robotics was a China-based startup specializing in robotic picking solutions and 3D machine vision products. Amid an economic downturn and intense competition, the company faced considerable financial challenges and needed to determine the best way... View Details
- June 2024
- Case
VC Journey Vignette (A): Board Formation and Onboarding
By: Jeffrey J. Bussgang and Jackie Grant
- June 2024
- Supplement
VC Journey Vignette (B): Navigating Turbulent Times
By: Jeffrey J. Bussgang and Jackie Grant
- June 2024
- Supplement
VC Journey Vignette (C): Leadership Crossroads—Retain or Replace the CEO?
By: Jeffrey J. Bussgang and Jules Maltz
- May 2024
- Teaching Plan
AllSpice: GitHub for Hardware Engineers
By: Jeffrey J. Bussgang and Carin-Isabel Knoop
Teaching Plan for HBS Case No. 823-022. View Details
- April 2024
- Teaching Plan
Fixie and Conversational AI Sidekicks
By: Jeffrey J. Bussgang and Tom Quinn
Teaching Plan for HBS Case No. 824-037, “Fixie and Conversational AI Sidekicks.” View Details
- October 2023
- Case
Fixie and Conversational AI Sidekicks
By: Jeffrey J. Bussgang and Carin-Isabel Knoop
In March 2023, Fixie Co-Founder and Chief Architect Matt Welsh and co-founders had the kind of meeting no founders want to have. The president of leading artificial intelligence (AI) research and deployment firm OpenAI, which had catapulted into fame with its ChatGPT... View Details
- October 2023 (Revised November 2023)
- Case
Sprout Solutions
By: Jeffrey J. Bussgang, Bonnie Yining Cao and Dawn H. Lau
Husband-and-wife co-founders Patrick and Alexandria Gentry had built Sprout Solutions to be one of the biggest Software-as-a-Service human resources management platforms in the Philippines, guided by the mission to "impact the life of every Filipino by improving... View Details
- September 2023 (Revised March 2024)
- Case
ReMo Energy: Sizing Up Investors
By: Jeffrey J. Bussgang and Tom Quinn
In 2023, executives with ReMo Energy (founded 2020) were deciding which size ammonia plant to build as their first project. Their innovative model produced ammonia—useful for making fertilizer and for energy storage—from renewable energy, and they had received funding... View Details
Keywords: Factories, Labs, and Plants; Business Startups; Cost vs Benefits; Design; Energy Conservation; Energy Generation; Renewable Energy; Venture Capital; Investment Return; Goods and Commodities; Size; Infrastructure; Risk and Uncertainty; Science-Based Business; Commercialization; Technological Innovation; Chemical Industry; Energy Industry; Green Technology Industry; United States; Boston
- August 2023
- Teaching Plan
Kapor Capital
By: Jeffrey J. Bussgang and Kumba Sennaar
Teaching Plan for HBS Case No. 823-023. View Details
- July 2023
- Case
Honeycomb
By: Jeffrey J. Bussgang and Kumba Sennaar
Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and... View Details
- July 2023
- Supplement
Honeycomb (B): Jumping on The Generative AI Bandwagon?
By: Jeffrey J. Bussgang and Kumba Sennaar
Honeycomb, an audio app enabling users to record stories and save family memories, considers pivoting to embrace generative AI. What should the co-founders business model look like if they pursued this new direction? View Details
- June 2023 (Revised November 2023)
- Case
Sober Sidekick
By: Jeffrey J. Bussgang and Kumba Sennaar
Case on the nascent business model of a mobile health IT startup. In particular, should they pivot away from their successful lead generation business model to charging health plans. View Details
- March 2023 (Revised September 2023)
- Case
Wilshire Lane Capital
By: Jeffrey J. Bussgang, Lindsay N. Hyde and Stacy Straaberg
In September 2021, Adam Demuyakor (MBA 2017) was faced with decisions about how to launch his venture capital (VC) investment firm. His previous investment activities were a series of angel investments and special purpose vehicles alongside two part-time general... View Details
- February 2023
- Case
Kapor Capital
By: Jeffrey J. Bussgang, Lindsay N. Hyde and Julia Kelley
Kapor Capital, a leading impact investment venture capital (VC) firm, is on the cusp of a generational transition. The two rising managing directors are about to take over the firm from the VC’s eponymous founders. How should they think about strategy, brand, and... View Details
- November 2022
- Course Overview Note
Launching Technology Ventures (LTV)
- November 2022
- Case
Wendy Estrella: Scaling Multiple Businesses
By: Jeffrey J. Bussgang and Sarah Mehta
Entrepreneur Wendy Estrella, a self-made, Latina millionaire based in Lawrence, Massachusetts, is attempting to simultaneously scale her law practice as well as her property management and development company. What path should she take for each and can she do it all,... View Details
- September 2022 (Revised March 2024)
- Course Overview Note
Field Course: Scaling Minority Businesses
Keywords: Minority-owned Businesses
- September 2022
- Case
AllSpice: GitHub for Hardware Engineers
By: Jeffrey J. Bussgang and Mel Martin
AllSpice, a software-as-a-service company that built a GitHub-like revision control tool for hardware engineers, was in the midst of preparing for rapid scale when the 2022 market downturn left them with big decisions to make. Cofounder and CEO Valentina Ratner had to... View Details