Jeffrey J. Bussgang - Publications - Faculty & Research - Harvard Business School

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April 2025
Case

Sharon Goldberg and BastionZero

By: Jeffrey J. Bussgang, James Barnett and Maxim Pike Harrell

In December 2023, BastionZero co-founder and CEO Sharon Goldberg considered her startup’s future. Established in 2017 as a blockchain company focused on improving the security of cryptocurrency trading, in March 2020 the VC-backed startup shifted focus to a new... View Details

Keywords: Business Startups; Entrepreneurial Finance; Technological Innovation; Business Strategy; Business Exit or Shutdown

2025
Book

The Experimentation Machine: Finding Product–Market Fit in the Age of AI

By: Jeffrey J. Bussgang

Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details

Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit

January 2025
Case

Summer Health: Raising an AI-First Company?

By: Jeffrey J. Bussgang, Sarah Mehta and Maxim Pike Harrell

In October 2023, Summer Health CEO Ellen DaSilva arrived at a defining juncture for her pediatric telehealth startup. Founded in 2021, Summer Health offered parents rapid access to licensed pediatricians via text message. DaSilva, an experienced telehealth executive,... View Details

Keywords: AI and Machine Learning; Technology Adoption; Entrepreneurship; Leadership; Business Startups; Health Care and Treatment; Business Strategy; Product Development; Health Industry; Telecommunications Industry; United States

September 2024
Case

Comun: Partners in Peril

By: Jeffrey J. Bussgang and Alexis Lefort

In spring 2023, Abiel Gutierrez and Andres Santos, co-founders of Comun, faced a critical decision at their fintech startup serving Latino immigrants. Having launched their product the previous year, they experienced rapid growth but encountered rising fraud and... View Details

Keywords: Fintech; Business Development; Venture Capital; Business Startups; Partners and Partnerships; Governing Rules, Regulations, and Reforms; Financial Services Industry; Banking Industry; Latin America; United States

September 2024
Case

XYZ Robotics

By: Jeffrey J. Bussgang, Brian Mao Fu, Shu Lin and Jamie Gong

Founded in 2018, XYZ Robotics was a China-based startup specializing in robotic picking solutions and 3D machine vision products. Amid an economic downturn and intense competition, the company faced considerable financial challenges and needed to determine the best way... View Details

Keywords: Robotics; 3D Systems; China; Resource Allocation; Business Startups; Competition; Product; Economic Slowdown and Stagnation; Technology Industry; China

June 2024
Case

VC Journey Vignette (A): Board Formation and Onboarding

By: Jeffrey J. Bussgang and Jackie Grant

June 2024
Supplement

VC Journey Vignette (B): Navigating Turbulent Times

By: Jeffrey J. Bussgang and Jackie Grant

June 2024 (Revised June 2024)
Supplement

VC Journey Vignette (C): Leadership Crossroads—Retain or Replace the CEO?

By: Jeffrey J. Bussgang and Jules Maltz

May 2024
Teaching Plan

AllSpice: GitHub for Hardware Engineers

By: Jeffrey J. Bussgang and Carin-Isabel Knoop

Teaching Plan for HBS Case No. 823-022. View Details

April 2024
Teaching Plan

Fixie and Conversational AI Sidekicks

By: Jeffrey J. Bussgang and Tom Quinn

Teaching Plan for HBS Case No. 824-037, “Fixie and Conversational AI Sidekicks.” View Details

October 2023
Case

Fixie and Conversational AI Sidekicks

By: Jeffrey J. Bussgang and Carin-Isabel Knoop

In March 2023, Fixie Co-Founder and Chief Architect Matt Welsh and co-founders had the kind of meeting no founders want to have. The president of leading artificial intelligence (AI) research and deployment firm OpenAI, which had catapulted into fame with its ChatGPT... View Details

Keywords: Large Language Model; Entrepreneurship; Decision Choices and Conditions; AI and Machine Learning; Technological Innovation; Competitive Strategy; Technology Industry; United States

October 2023 (Revised November 2023)
Case

Sprout Solutions

By: Jeffrey J. Bussgang, Bonnie Yining Cao and Dawn H. Lau

Husband-and-wife co-founders Patrick and Alexandria Gentry had built Sprout Solutions to be one of the biggest Software-as-a-Service human resources management platforms in the Philippines, guided by the mission to "impact the life of every Filipino by improving... View Details

Keywords: Software; Startup; Technology Ventures; Human Resources; Management; Growth and Development Strategy; Emerging Markets; Business Startups; Applications and Software; Venture Capital; Philippines

September 22, 2023
Article

How Software Companies Can Avoid the Trap of Product-Led Growth

By: Jeffrey J. Bussgang and Oliver Jay

Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at... View Details

Keywords: Growth and Development Strategy; Product; Network Effects; Business Strategy

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September 2023 (Revised March 2024)
Case

ReMo Energy: Sizing Up Investors

By: Jeffrey J. Bussgang and Tom Quinn

In 2023, executives with ReMo Energy (founded 2020) were deciding which size ammonia plant to build as their first project. Their innovative model produced ammonia—useful for making fertilizer and for energy storage—from renewable energy, and they had received funding... View Details

August 2023
Teaching Plan

Kapor Capital

By: Jeffrey J. Bussgang and Kumba Sennaar

Teaching Plan for HBS Case No. 823-023. View Details

July 2023
Case

Honeycomb

By: Jeffrey J. Bussgang and Kumba Sennaar

Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and... View Details

Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Customer Focus and Relationships; Age; Brands and Branding; Technology Industry; United States

July 2023
Supplement

Honeycomb (B): Jumping on The Generative AI Bandwagon?

By: Jeffrey J. Bussgang and Kumba Sennaar

Honeycomb, an audio app enabling users to record stories and save family memories, considers pivoting to embrace generative AI. What should the co-founders business model look like if they pursued this new direction? View Details

Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Business Model; AI and Machine Learning; Technology Industry; United States

June 2023 (Revised November 2023)
Case

Sober Sidekick

By: Jeffrey J. Bussgang and Kumba Sennaar

Case on the nascent business model of a mobile health IT startup. In particular, should they pivot away from their successful lead generation business model to charging health plans. View Details

Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Business Model; Health Industry; United States

March 2023 (Revised January 2025)
Case

Wilshire Lane Capital

By: Jeffrey J. Bussgang, Lindsay N. Hyde and Stacy Straaberg

In September 2021, Adam Demuyakor (MBA 2017) was faced with decisions about how to launch his venture capital (VC) investment firm. His previous investment activities were a series of angel investments and special purpose vehicles alongside two part-time general... View Details

Keywords: Ownership Stake; Investment Funds; Venture Capital; Business and Shareholder Relations; Real Estate Industry; Technology Industry; Los Angeles; California; United States

February 2023
Case

Kapor Capital

By: Jeffrey J. Bussgang, Lindsay N. Hyde and Julia Kelley

Kapor Capital, a leading impact investment venture capital (VC) firm, is on the cusp of a generational transition. The two rising managing directors are about to take over the firm from the VC’s eponymous founders. How should they think about strategy, brand, and... View Details

Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Financial Services Industry; United States

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