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  • July 2025
  • Case

Greenwood Online: A Fin-Tech Service for Culture and Community (B)

By: James Riley and Bernal Cortés
This B case follows Greenwood’s development after launch, including its decision to partner with a White-owned bank for backend support and its rapid growth despite that controversial choice. It traces the company’s scaling efforts, major fundraising rounds,... View Details
Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States
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  • July 2025
  • Teaching Note

Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey

By: Shikhar Ghosh and Shweta Bagai
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  • July 2025
  • Case

Elon Musk, 2025: The Master of Big Bets?

By: David B. Yoffie
This case explores Elon Musk’s influence across business and politics in 2025, as he navigates the challenges of simultaneously leading multiple companies, such as Tesla, SpaceX, and xAI, while briefly serving in the U.S. government. It examines Musk’s high-stakes bets... View Details
Keywords: Strategy; Strategy And Leadership; Technological Innovation; Politics; Auto Industry
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  • July 2025
  • Teaching Note

Peak Investment Capital

By: Richard S. Ruback and Royce Yudkoff
Teaching Note for HBS Case No. 219-061. View Details
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  • July 24, 2025
  • Article

How to Build a Life: The Psychological Secret to Longevity

By: Arthur C. Brooks
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  • July 2025
  • Background Note

Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations

By: E. Ofek, Michael Haenlein, Eitan Muller and Roman Welden
The purpose of this note is to offer a more expansive view of how innovations disrupt markets than has been portrayed thus far in the extant literature by taking an ecosystem perspective. This broader outlook allows examining not only the product strategies of the... View Details
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  • Article

Using Gen AI for Early-Stage Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe
Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by surveying... View Details
Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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  • July 2025
  • Teaching Note

DRSi

By: Richard S. Ruback and Royce Yudkoff
Teaching Note for HBS Case No. 222-041. View Details
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  • July 17, 2025
  • Article

How to Build a Life: How to Be More Charismatic, but Not Too Much More

By: Arthur C. Brooks
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  • July 2025
  • Case

Latinas Contra Cancer

By: Reshmaan Hussam and Vi Le
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  • July 2025
  • Supplement

Latinas Contra Cancer (B)

By: Reshmaan Hussam and Vi Le
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  • July 2025 (Revised July 2025)
  • Case

Microsoft’s Performance Across Three CEOs

By: George Serafeim
This case traces Microsoft’s evolution from its founding through 2025. Students analyze how changes in operating segments both reflected and shaped Microsoft’s strategy, culture, and financial communication. The case provides rich quantitative exhibits (segment... View Details
Keywords: Financial Accounting; Financial Statement Analysis; Disclosure; Disclosure Strategy; Disclosure Tone; Organizational Transformations; Transformation; AI; Digital; Organizational Change; Accounting; Financial Statements; Strategy; Organizational Structure; Organizational Change and Adaptation; Technology Industry; Information Technology Industry; United States
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  • July 2025
  • Teaching Note

Designed for Purpose: “Never a Failure. Always a Lesson”

By: James Riley and Andrea Dorbu
In 2017, Rihanna launched Fenty Beauty under LVMH, disrupting the cosmetics industry with an inclusive 'Beauty for All' strategy that emphasized accessibility across skin tones. The brand’s success was followed by the launch of Savage X Fenty, a lingerie line upholding... View Details
Keywords: Cultural Entrepreneurship; Brands and Branding; Luxury; Consumer Behavior; Market Entry and Exit; United States
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  • July 2025
  • Case

Designed for Purpose: “Never a Failure. Always a Lesson”

By: James Riley and Andrea Dorbu
In 2017, Rihanna launched Fenty Beauty under LVMH, disrupting the cosmetics industry with an inclusive 'Beauty for All' strategy that emphasized accessibility across skin tones. The brand’s success was followed by the launch of Savage X Fenty, a lingerie line upholding... View Details
Keywords: Cultural Entrepreneurship; Brands and Branding; Luxury; Consumer Behavior; Market Entry and Exit; United States
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  • 2025
  • Working Paper

In Privacy We Trust: The Effect of Privacy Regulations on Data Sharing Behavior

By: Ozge Demirci, Ayelet Israeli and Eva Ascarza
This paper studies the impact of privacy policies on consumer data-sharing behavior, focusing on policy changes in California and Virginia that took effect in 2023. Using data from a leading customer engagement app in the United States, where users upload shopping... View Details
Keywords: Privacy; Privacy Regulation; Data Sharing; Digital Platforms; Policy; Surveys; Behavior; Public Opinion; California; Virginia
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  • July 2025
  • Teaching Note

Silicon Valley Bank: Gone in 36 Hours

By: Jung Koo Kang, Krishna G. Palepu and Charles C.Y. Wang
Teaching Note for HBS Case No. 125-094. View Details
Keywords: Accounting Standards; Bank Runs; Financial Accounting; Financial Reporting; Social Media; Banks and Banking; Financing and Loans; Investment Portfolio; Interest Rates; Debt Securities; Risk and Uncertainty; Financial Statements; Risk Management; Financial Services Industry; United States
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  • July 10, 2025
  • Article

How to Build a Life: How to Keep on the Sunny Side of Life

By: Arthur C. Brooks
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  • July 2025
  • Case

The New York Liberty: Building the Business of Women’s Basketball

By: Anita Elberse and Mackenzi Curtin
In May 2025, Women’s National Basketball Association (WNBA) team the New York Liberty raised their 2024 championship banner. The team’s owners, Clara Wu Tsai and her husband Joseph Tsai, had acquired the Liberty in 2019, when the once flourishing team had seemingly hit... View Details
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  • July 2025
  • Case

ICARE: Frontline Leadership at Michelin

By: Hubert Joly and Emilie Billaud
In 2025, Michelin CEO Florent Menegaux reflected on the company’s transformation since taking the helm in 2019. Amid a volatile global landscape marked by inflation, rising competition, and geopolitical and sustainability pressures, Michelin had achieved strong... View Details
Keywords: Human Capital; Transformation; Management Practices and Processes; Managerial Roles; Organizational Culture; Leadership; Competency and Skills; Global Strategy; Multinational Firms and Management; Human Resources; Compensation and Benefits; Recruitment; Retention; Employee Relationship Management; Working Conditions; Leading Change; Growth and Development Strategy; Groups and Teams; Motivation and Incentives; Well-being; Auto Industry; Manufacturing Industry; Europe; China; United States
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  • July 2025
  • Case

Mitsui & Co., Ltd.

By: Ramon Casadesus-Masanell and Akiko Saito
In 2025, Kenichi Hori, President and CEO of Mitsui & Co., Ltd.—one of Japan’s most prominent Sogo Shosha (investment and trading companies with sprawling global footprints)—reflected on the company’s record-breaking profits. Its operations spanned multiple... View Details
Keywords: Strategy; Management; Operations; Organizations; Japan
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