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    • All HBS Web  (120,196)
      • Faculty Publications  (37,224)
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      • May 2020 (Revised July 2022)
      • Case

      Brand Storytelling at Shinola

      By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
      Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details
      Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America
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      Avery, Jill, Giana M. Eckhardt, and Michael B. Beverland. "Brand Storytelling at Shinola." Harvard Business School Case 520-102, May 2020. (Revised July 2022.)
      • May 2020 (Revised July 2020)
      • Case

      Justice-as-a-Service at RightNow

      By: Shikhar Ghosh and Amir Reza Rezvani
      The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as minimal viable product, defining and pivoting a business model, organizational requirements for a... View Details
      Keywords: Legacy Business; Teams; Startup; Business Models; Pivot; Entrepreneurship; Law; Venture Capital; Business Startups; Business Model; Organizational Change and Adaptation; Strategy; Legal Services Industry; Germany
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      Ghosh, Shikhar, and Amir Reza Rezvani. "Justice-as-a-Service at RightNow." Harvard Business School Case 820-117, May 2020. (Revised July 2020.)
      • 2023
      • Working Paper

      Founder-CEO Compensation and Selection into Venture Capital-Backed Entrepreneurship

      By: Michael Ewens, Ramana Nanda and Christopher Stanton
      We show theoretically that a critical determinant of the attractiveness of VC-backed entrepreneurship for high-earning potential founders is the expected time to develop a startup’s initial product. This is because founder-CEOs’ cash compensation increases... View Details
      Keywords: Entrepreneurship; Venture Capital; Executive Compensation
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      Ewens, Michael, Ramana Nanda, and Christopher Stanton. "Founder-CEO Compensation and Selection into Venture Capital-Backed Entrepreneurship." Harvard Business School Working Paper, No. 20-119, May 2020. (Revised September 2023. Forthcoming at Journal of Finance.)
      • May 2020
      • Teaching Note

      Income Inequality and the CEO Pay Ratio at TJX Cos

      By: Ethan Rouen
      Teaching Note for HBS No. 120-063. View Details
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      Rouen, Ethan. "Income Inequality and the CEO Pay Ratio at TJX Cos." Harvard Business School Teaching Note 120-116, May 2020.
      • May 2020
      • Background Note

      Jørgen Vig Knudstorp: Reflections on LEGO's Transformation

      By: Stefan H. Thomke
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      Thomke, Stefan H. "Jørgen Vig Knudstorp: Reflections on LEGO's Transformation." Harvard Business School Background Note 620-133, May 2020.
      • May 21, 2020
      • Editorial

      Primary Care Is Hurting: Why Aren't Private Insurers Pitching In?

      By: Leemore S. Dafny and J. Michael McWilliams
      Primary care clinicians are the front line for patients with suspected infection. We rely on them to diagnose, triage, and manage patients with potential or confirmed COVID infections. They are also responsible for keeping non-COVID medical conditions under control... View Details
      Keywords: COVID-19; Primary Care; Health Pandemics; Health Care and Treatment; Financial Condition; Insurance
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      Dafny, Leemore S., and J. Michael McWilliams. "Primary Care Is Hurting: Why Aren't Private Insurers Pitching In?" Health Affairs Blog (May 21, 2020).
      • Article

      Using the Balanced Scorecard for Successful Health Care M&A Integration

      By: Robert S. Kaplan
      The failure of merged organizations to achieve stated goals is commonplace. In health care, the challenge is exacerbated by the industry’s third-party payer system and multiple stakeholders, especially the physicians in the merging entities. This article describes how... View Details
      Keywords: Health Care and Treatment; Mergers and Acquisitions; Integration; Balanced Scorecard
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      Kaplan, Robert S. "Using the Balanced Scorecard for Successful Health Care M&A Integration." NEJM Catalyst (May 21, 2020).
      • May 2020
      • Teaching Note

      Bayer Crop Science

      By: David E. Bell, Michael Norris and Mel Martin
      Teaching Note for HBS Case No. 520-055. View Details
      Keywords: Plant-Based Agribusiness; Research and Development; Mergers and Acquisitions; Consolidation; Innovation and Invention; Strategy; Agriculture and Agribusiness Industry; Technology Industry; United States; Germany
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      Bell, David E., Michael Norris, and Mel Martin. "Bayer Crop Science." Harvard Business School Teaching Note 520-067, May 2020.
      • May 2020
      • Teaching Note

      Danone: Changing the Food System

      By: David E. Bell, Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein and Aldo Sesia
      Teaching Note for HBS No. 520-053.
      This is a teaching note for the case “Danone: Changing the Food System?” The case examines the efforts of one of the world’s largest food and beverage companies to resolve the social, environmental, and economic issues within... View Details
      Keywords: Food; Goods and Commodities; Agribusiness; Animal-Based Agribusiness; Plant-Based Agribusiness; Strategy; Corporate Strategy; Environmental Management; Environmental Sustainability; Climate Change; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; France; Paris
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      Bell, David E., Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein, and Aldo Sesia. "Danone: Changing the Food System." Harvard Business School Teaching Note 520-066, May 2020.
      • May 2020
      • Article

      Inventor Gender and the Direction of Invention

      By: Rembrand Koning, Sampsa Samila and John-Paul Ferguson
      We study whether increasing the share of female inventors leads to more biomedical inventions that focus on the needs of women. After accounting for detailed disease-technology, disease-year, and technology-year fixed effects, we find that a 10 percentage point... View Details
      Keywords: Innovation and Invention; Gender; Patents
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      Koning, Rembrand, Sampsa Samila, and John-Paul Ferguson. "Inventor Gender and the Direction of Invention." AEA Papers and Proceedings 110 (May 2020): 250–254.
      • May 2020 (Revised January 2022)
      • Case

      Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)

      By: Linda A. Hill, Allison J. Wigen and Emily Tedards
      Michael Ku joined Pfizer in 2011, after the company had undergone three large-scale mergers and acquisitions. His mission was to drive the digital transformation of the company’s clinical supply chain, but he knew he had to start with the culture. Over the next eight... View Details
      Keywords: Innovation; Digital; Change; Culture; Management; Talent; Pharmaceutical Companies; Customer-centricity; Collaboration; Cross-functional Management; Purpose; Leadership; Innovation and Invention; Transformation; Organizational Culture; Change Management; Talent and Talent Management; Customer Focus and Relationships; Supply Chain; Decision Making; Mission and Purpose
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      Hill, Linda A., Allison J. Wigen, and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)." Harvard Business School Case 420-108, May 2020. (Revised January 2022.)
      • 2024
      • Working Paper

      The Seeds of Ideology: Historical Immigration and Political Preferences in the United States

      By: Paola Giuliano and Marco Tabellini
      We study the long run effects of immigration on American political ideology. Exploiting cross-county variation in the presence of European immigrants between 1900 and 1930, we establish a novel result: historical European immigration is associated with stronger... View Details
      Keywords: Political Ideology; Preferences For Redistribution; Cultural Transmission; Immigration; History; Values and Beliefs; Welfare; United States
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      Giuliano, Paola, and Marco Tabellini. "The Seeds of Ideology: Historical Immigration and Political Preferences in the United States." Harvard Business School Working Paper, No. 20-118, May 2020. (Revised July 2024. Conditionally accepted at the Journal of the European Economic Association. Available also from VOX, UCLA Anderson Review, Weekendavisen, Cato Institute, Luxembourg Institute of Socio-Economic Research (LISER), World Financial Review, and Newsweek.)
      • May 2020 (Revised December 2022)
      • Case

      Soofa: Displaying the Right Path?

      By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
      In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
      Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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      Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised December 2022.)
      • May 2020
      • Teaching Note

      TAV Airports Holding (A) and (B)

      By: Juan Alcácer
      Teaching Note for HBS Case Nos. 715-449 and 715-470. View Details
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      Alcácer, Juan. "TAV Airports Holding (A) and (B)." Harvard Business School Teaching Note 720-473, May 2020.
      • May 18, 2020
      • Article

      Create a Culture of Generosity and Communication in Your Family Business

      By: Christina R. Wing and Rohit K. Gera
      The phrase “family business” is made up of two very different words: “family,” which calls to mind warm, fuzzy feelings around love, joy, and support, and “business,” which is measured in money, profits, impact, and assets. We put the two words together, and often, use... View Details
      Keywords: Family Business; Organizational Culture; Communication
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      Wing, Christina R., and Rohit K. Gera. "Create a Culture of Generosity and Communication in Your Family Business." Harvard Business Review (website) (May 18, 2020).
      • May 2020
      • Case

      Numenta in 2020: The Future of AI

      By: David B. Yoffie, Cameron Armstrong, Mei Tao and Marta Zwierz
      In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This case explores the challenges of building a business... View Details
      Keywords: Artificial Intelligence; Monetization; Information Technology; Strategy; Intellectual Property; Business Model; AI and Machine Learning; Technology Industry
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      Yoffie, David B., Cameron Armstrong, Mei Tao, and Marta Zwierz. "Numenta in 2020: The Future of AI." Harvard Business School Case 720-463, May 2020.
      • May 2020 (Revised August 2021)
      • Case

      Playing the Field: Competing Bids for Anadarko Petroleum Corp

      By: E. Scott Mayfield, Daniel Green and Benjamin C. Esty
      On April 8, 2019, Occidental’s CEO Vicki Hollub made a private offer to buy Anadarko Petroleum Corporation for $72 in cash and stock. Anadarko's CEO Al Walker said he would consider the offer, yet three days later, on April 11, he signed a merger agreement with Chevron... View Details
      Keywords: Mergers and Acquisitions; Bids and Bidding; Decision Making; Cost vs Benefits
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      Mayfield, E. Scott, Daniel Green, and Benjamin C. Esty. "Playing the Field: Competing Bids for Anadarko Petroleum Corp." Harvard Business School Case 220-087, May 2020. (Revised August 2021.)
      • May 2020
      • Teaching Note

      Shiseido: Reinvesting in Brand

      By: Jill Avery
      Teaching Note for HBS Case No. 519-026. Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing that had led to a vicious cycle of declining customer support and brand value. Would... View Details
      Keywords: Brand Management; Marketing ROI; Brand Portfolio Strategy; Growth Strategy; Marketing; Marketing Strategy; Brands and Branding; Growth and Development Strategy; Beauty and Cosmetics Industry; Consumer Products Industry; Japan; Asia
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      Avery, Jill. "Shiseido: Reinvesting in Brand." Harvard Business School Teaching Note 520-116, May 2020.
      • May 2020
      • Case

      Icarus

      By: David G. Fubini, Karen Mills, Sarah Bullard, John Monagle and Lawren Tilney
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      Fubini, David G., Karen Mills, Sarah Bullard, John Monagle, and Lawren Tilney. "Icarus." Harvard Business School Case 420-117, May 2020.
      • May 14, 2020
      • Article

      What Leaders Can Do to Fight the COVID Fog

      By: Boris Groysberg and Robin Abrahams
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      Groysberg, Boris, and Robin Abrahams. "What Leaders Can Do to Fight the COVID Fog." Harvard Business School Working Knowledge (May 14, 2020).
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