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    • All HBS Web  (3,127)
      • Faculty Publications  (769)

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      • June 2013 (Revised February 2014)
      • Case

      FanMode: Launching a Global Sports Venture

      By: Shikhar Ghosh, William R. Kerr and Alexis Brownell
      Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders... View Details
      Keywords: App Development; Location Choices; Structure Of The Firm; Global; Entrepreneurship; Social Media; Sports Industry; Entertainment and Recreation Industry; United Kingdom; South Africa
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      Ghosh, Shikhar, William R. Kerr, and Alexis Brownell. "FanMode: Launching a Global Sports Venture." Harvard Business School Case 813-190, June 2013. (Revised February 2014.)
      • Article

      Contagion of Cooperation in Static and Fluid Social Networks

      By: Jillian J. Jordan, David G. Rand, Samuel Arbesman, James H. Fowler and Nicholas A. Christakis
      Cooperation is essential for successful human societies. Thus, understanding how cooperative and selfish behaviors spread from person to person is a topic of theoretical and practical importance. Previous laboratory experiments provide clear evidence of social... View Details
      Keywords: Social Contagion; Social Networks; Cooperation; Behavior; Social Media
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      Jordan, Jillian J., David G. Rand, Samuel Arbesman, James H. Fowler, and Nicholas A. Christakis. "Contagion of Cooperation in Static and Fluid Social Networks." PLoS ONE 8, no. 6 (June 2013).
      • April 2013
      • Teaching Note

      Bluefin Labs: The Acquisition by Twitter

      By: John Deighton and Leora Kornfeld
      What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and... View Details
      Keywords: Knowledge Use and Leverage; Knowledge Acquisition; Marketing; Television Entertainment; Mobile Technology
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      Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Teaching Note 513-094, April 2013.
      • April 2013 (Revised October 2013)
      • Case

      National Instruments

      By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
      This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details
      Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas
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      Applegate, Lynda M., Keri Pearlson, and Natalie Kindred. "National Instruments." Harvard Business School Case 813-001, April 2013. (Revised October 2013.)
      • February 2013
      • Case

      YouTube Channels

      By: Sunil Gupta and Dharmishta Rood
      In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details
      Keywords: Competition; Internet and the Web; Entertainment; Growth and Development Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Gupta, Sunil, and Dharmishta Rood. "YouTube Channels." Harvard Business School Case 513-078, February 2013.
      • 2013
      • Working Paper

      Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

      By: Sunil Gupta
      As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
      Keywords: Internet and the Web; Digital Marketing
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      Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
      • February 2013
      • Teaching Note

      Monocle (TN)

      By: Eugene Soltes and Sara Hess
      Keywords: Media And Publishing; Monocle; Tyler Brule; Media; Journals and Magazines; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Soltes, Eugene, and Sara Hess. "Monocle (TN)." Harvard Business School Teaching Note 113-064, February 2013.
      • January 2013 (Revised October 2014)
      • Case

      Barclays and the LIBOR Scandal

      By: Clayton S. Rose and Aldo Sesia
      In June of 2012, Barclays plc admitted that it had manipulated LIBOR—a benchmark interest rate that was fundamental to the operation of international financial markets and that was the basis for trillions of dollars of financial transactions. Between 2005 and 2009... View Details
      Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom
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      Rose, Clayton S., and Aldo Sesia. "Barclays and the LIBOR Scandal." Harvard Business School Case 313-075, January 2013. (Revised October 2014.)
      • 2013
      • Chapter

      Capturing History: The Case of the Federal Radio Commission in 1927

      By: David Moss and Jonathan Lackow
      In the study of regulation (and political economy more generally), there is a danger that historical inferences from theory may infect historical tests of theory. It is imperative, therefore, that historical tests always involve a vigorous search not only for... View Details
      Keywords: Capture; History By Inference; Economic Theory Of Regulation; Federal Radio Commission; Theory; Economics; Media and Broadcasting Industry; United States
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      Moss, David, and Jonathan Lackow. "Capturing History: The Case of the Federal Radio Commission in 1927." Chap. 8 in Preventing Regulatory Capture: Special Interest Influence and How to Limit It, edited by Daniel Carpenter and David Moss. Cambridge: Cambridge University Press, 2013.
      • 2013
      • Case

      Innovation and Development of China Machine Press in the New Century

      By: F. Warren McFarlan, Ning Jia and Guo Jia
      China Machine Press (CMP), founded in 1952, is a leading multi-field, multi-discipline and multimedia publishing group in China with large scale, comprehensive and specialized business that integrates paper media, audiovisual media and online media, and combines... View Details
      Keywords: General Management; Organizational Structure; Strategy; China; China
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      McFarlan, F. Warren, Ning Jia, and Guo Jia. "Innovation and Development of China Machine Press in the New Century." Tsinghua University Case, 2013.
      • 2013
      • Teaching Note

      Innovation and Development of China Machine Press in the New Century (TN)

      By: F. Warren McFarlan, Ning Jia and Guo Jia
      China Machine Press (CMP), founded in 1952, is a leading multi-field, multi-discipline and multimedia publishing group in China with large scale, comprehensive and specialized business that integrates paper media, audiovisual media and online media, and combines... View Details
      Keywords: General Management; Organizational Structure; Strategy; China; China
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      McFarlan, F. Warren, Ning Jia, and Guo Jia. "Innovation and Development of China Machine Press in the New Century (TN)." Tsinghua University Teaching Note, 2013.
      • Article

      What's in a Name? Understanding the Interplay Between Titles, Content, and Communities in Social Media

      By: Himabindu Lakkaraju, Julian McAuley and Jure Leskovec
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      Lakkaraju, Himabindu, Julian McAuley, and Jure Leskovec. "What's in a Name? Understanding the Interplay Between Titles, Content, and Communities in Social Media." Proceedings of the International AAAI Conference on Weblogs and Social Media 7th (2013).
      • November 2012
      • Case

      Bonnier: Digitalizing the Media Business

      By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
      The case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital... View Details
      Keywords: Media And Publishing; Media; Media and Broadcasting Industry; Media and Broadcasting Industry
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      Applegate, Lynda, Daniel Nylen, Jonny Holmstrom, and Kalle Lyytinen. "Bonnier: Digitalizing the Media Business." Harvard Business School Case 813-073, November 2012.
      • November 2012 (Revised February 2013)
      • Teaching Note

      Bonnier: Digitalizing the Media Business (TN)

      By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
      Keywords: Media And Publishing; Media; Publishing Industry
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      Applegate, Lynda, Daniel Nylen, Jonny Holmstrom, and Kalle Lyytinen. "Bonnier: Digitalizing the Media Business (TN)." Harvard Business School Teaching Note 813-076, November 2012. (Revised February 2013.)
      • November 2012
      • Teaching Note

      Groupon (TN)

      By: Sunil Gupta, Ray Weaver and Yien Hao Lock
      On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
      Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States
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      Gupta, Sunil, Ray Weaver, and Yien Hao Lock. "Groupon (TN)." Harvard Business School Teaching Note 513-046, November 2012.
      • 2012
      • Other Unpublished Work

      Managerial Control of Business Press Coverage

      By: Eugene F. Soltes and David H. Solomon
      The business press plays a significant role in distributing firm news to investors. We investigate the extent to which managers can influence their firm's level of coverage in newswires and newspapers. We consider three choices under managerial control: press release... View Details
      Keywords: Announcements; Governance Controls; News; Communication Strategy; Journalism and News Industry
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      Soltes, Eugene F., and David H. Solomon. "Managerial Control of Business Press Coverage." October 2012.
      • September 2012
      • Case

      Ringier - Building a Digital-Age Media Company

      By: Felix Oberholzer-Gee
      Overview of the strategic re-orientation and diversification of Ringier, a Swiss based media company, as they confront the challenges of staying competitive and profitable in the new and increasingly digital media landscape. View Details
      Keywords: Media And Publishing; Publishing; Media; Organizational Structure; Strategy; Diversification; Media and Broadcasting Industry; Media and Broadcasting Industry; Switzerland
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      Oberholzer-Gee, Felix. "Ringier - Building a Digital-Age Media Company." Harvard Business School Case 713-423, September 2012.
      • 2012
      • Case

      Advanced Leadership Pathways: Shelly London and Ethics Education—'Strengthening Our Moral Compass'

      By: Rosabeth Moss Kanter and Anne Arlinghaus
      Shelly London and Ethics Education — 'Strengthening Our Moral Compass' 2009 AL Fellow
      Following a successful career as a Senior Vice President, Vice President, and Chief Communications Officer at two large corporate companies, Shelly London set out to promote... View Details
      Keywords: Leadership Skills; Ethics Education; Initiatives; Morality; Moral Compass; Prima Facie; Grassroots Movement; Ethical Reasoning; Decision-making; Social Media; Media Relations; Family Dinner Project; Public Conversations Project; Laura Chasin; Computer Games; Video Games; Quandary; Organizational Structure; Infrastructure; Ethics; Education; Moral Sensibility; Behavior; Decision Making; Leadership; Innovation and Management; Education Industry; Service Industry; North and Central America
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      Kanter, Rosabeth Moss, and Anne Arlinghaus. "Advanced Leadership Pathways: Shelly London and Ethics Education—'Strengthening Our Moral Compass'." Harvard Business Publishing Case 313-028, 2012. (Harvard Advanced Leadership Initiative.)
      • August 2012 (Revised October 2015)
      • Case

      LinkedIn Corporation, 2012

      By: David Yoffie and Liz Kind
      Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details
      Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Media and Broadcasting Industry; Media and Broadcasting Industry; California
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      Yoffie, David, and Liz Kind. "LinkedIn Corporation, 2012." Harvard Business School Case 713-420, August 2012. (Revised October 2015.)
      • August 2012 (Revised August 2013)
      • Background Note

      Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

      By: Willy Shih
      Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details
      Keywords: Technology Transitions; Competency-destroying; Digital; Analog; Digital Transition; Modular; Modularity; Technological Change; Radical Innovation; Incremental Innovation; Architectural Innovation; Modular Innovation; Sustaining Innovation; Competency-enhancing; Noise Propagation; Perfect Copying; Digital Music; Digital Media; Consumer Electronics; Kodak; Sony; Panasonic; Disruptive Innovation; Technology Adoption; Transition; Change Management; Consumer Products Industry; United States
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      Shih, Willy. "Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging." Harvard Business School Background Note 613-024, August 2012. (Revised August 2013.)
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